The Making of an Unlikely Millionaire


Suzanne Evans has become the “Tell it like it is”, no fluff boss of business building. As owner and founder of Suzanne Evans Coaching, LLC she went from secretary to surpassing the seven-figure mark in just over three years. Today, she supports, coaches, and teaches over 30,000 women enrolled in her wealth and business building programs.

In the last four years Suzanne has: 

  • Coached her private clients to total revenues exceeding 8 million dollars
  • Created The Be Change Award for Business Owners Making a Difference
  • Launched the Global Impact Project … a not-for-profit serving women worldwide in education, entrepreneurship, and equality


Suzanne Evans


Here’s why I went into business:

It’s 2007. I was working a day job on Broadway. One night I was looking over my credit card statements and decided to fill out a budget sheet to see how long it would take to pay off my debts. I almost cried when I saw it would take 21 years.

Right there I had to make a choice: I could “live smaller” and be afraid of money and wealth, or I could find a way to double my income. I knew my day job (which, quite frankly, after 10 years had left me unsatisfied) would never give me the lifestyle I needed to become the person I always knew I could be. I wanted to make a mark, I wanted to leave a legacy, and though I didn’t know what to do, what I did know was that I had to do something, and quick.

Necessity sprung me to action.

Some things you should know about me:

  • I failed math. Twice. failed-math-twice
  • I had no formal business
  • I launched my business from my 350 square foot apartment.i-heart-nyc

How did I do it? I started by looking at my gifts, my talents, and what I like to call, “my mess.” Later, I would start to recognize it as part of my “movement.”

I knew that I was always great at helping people. So I decided to become a life coach. I went to school and got trained, all while working a 60-hour a week day job.

Armed with my certification, I gleefully opened my doors for business, only to find no one waiting to come in.

What happened next was probably the most humbling yet beautiful gift that I have ever received since becoming an entrepreneur.


I remember crying in the bathroom, ready to give up. I remember telling myself this was “too hard.” I remember pulling into my driveway, and as I was drying my eyes, I looked up and asked myself if I was taking myself too damn seriously.

In that moment I DECIDED to get over myself and start focusing on who I wanted to help. And in that moment it became clear that TENACITY is the most important trait you can have in business.


I knew that if I was going to succeed I’d have to do things differently. While stopping at Whole Foods I looked around at all the little “tasting booths” and thought, “Why not have a booth for life coaching?” I asked the manager if he’d let me sell to his customers. With his blessing, the next thing I knew I was sitting in the produce section between the bananas and tomatoes offering advice. The best part? I got clients from it.

From there it became incredibly clear that for me to succeed, I’d have to master marketing and sales. I also realized that I needed to find a way to turn my own “mess” into a serious business to help other people.

Turning my “mess into my message” helped me quickly build a multi-six-figure business. Then something funny happened: Other entrepreneurs wanted to know how I did it. And they wanted to pay me to have me teach them. It’s why in 2008 I started Help More People, a company designed to help people make millions while making a difference.

The goal was simple: to help women entrepreneurs get rid of their shame around money, marketing and sales, so that they can build businesses that leave a legacy while making a fortune.

Business was good. I launched 4 businesses in 4 months making hundreds of thousands of dollars. Refusing to shy away from confrontation or “play by the rules” I quickly earned a reputation for being a bit “in your face” while many of the other coaches out there took a softer approach.


I took to the stage, breaking the industry tradition of waiting years before speaking in public. It became very clear that my message of making a difference while making money resonated with many women (and even a few men) entrepreneurs. Rather than try to be something I thought people might want, I was committed to being myself: funny, sarcastic, with a dash of tough love.

On my first sold-out national tour I taught hundreds of entrepreneurs the secrets to stop marketing and start a movement.

Over the next 12 months, business grew by over 110%, sending us past 7-figures and helping Suzanne Evans Coaching to become one of the fastest growing companies in America.

In 2010, I launched my first annual Be the Change seminar, a one of a kind experience where hundreds of women entrepreneurs combine marketing, wealth building, and philanthropy to create a life of money and meaning.

I now offer a multitude of programs and private coaching packages all designed to help entrepreneurs create the life they want. I pride myself on my deep compassion mixed with no-nonsense advice (despite the occasional request for me to stop cursing).

Beyond making money for both myself and my clients, my next big goal is help give back those in need.

Going Back to My Roots

Growing up the daughter of a farmer and a teacher I spent my early childhood watching things grow. I remember watching my father’s passion for truth and my mother’s dedication to the education of women. As I’ve grown I’ve become committed to helping women see the connection between wealth and the difference it can make in changing the world.

It’s why I launched a not-for-profit, The Global Impact Project, to turn wealth into opportunities for women in education, entrepreneurship, and equality. This year the foundation will take business leaders to Africa and throughout the United States through mentoring and equality projects.

Why do this? It’s simple: If we educate and empower a girl we empower the world.

Results will vary, and may not be typical for you.

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