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Coaching Tips: Charge What You Deserve and Invest in Your Ongoing Business Growth
www.HelpMorePeople.com/minicourse.htm
A common struggle for new or developing coaches is how to set your rates. Do you go with what other coaches in your area are doing? Do you offer something unique or additional that allows you to charge more? Do you even have the confidence to ask for what you’re worth?
Your rate is your announcement to the world of your confidence in your skill set. You don’t do yourself or your business any favors by being the best deal in town.
Sometimes your rate is the first announcement that you make to a potential client. They might hear about your rates from someone else or see something about your rate. What is it that you want them to hear? Your rate tells your truth.
With each appropriate rate increase I’ve had over the last couple of years, I have attracted more ideal, ready, and successful clients. There’s an absolute correlation between your rate and the type of clients you attract. The bargain hunters aren’t generally going to be people you enjoy working with or see good success with.
A little tip for those of you who are already coaching- if 1 in 5 people do not question your rate, your rate is too low. It’s really important from the beginning of your coaching to set the right rate. There’s no benefit to you or your clients in offering the lowest price around, because it’s not sustainable and doesn’t allow you to do your best work with each person.
As your business grows, it’s very easy to stop putting time into the things that got you there – your ongoing training and marketing. Being an entrepreneur takes effort and takes planning. Anything worth doing, success, takes work ethic, energy, and effort. Don’t let anybody tell you it’s easy. If you see a marketing program that says, “Oh, we show you how to make this all easy,” it should be fun, but it’s not effortless. It shouldn’t necessarily be a struggle, but building a business is not easy.
I’m sure it’s no surprise to you that some of the best basketball players throw 300 free throws a day. Championship water skiers take their first runs at 5 a.m. There are no Cinderella stories. Get clear about the time and energy it takes to build a business and get the results that you want.
I personally work at it every day. I get up in the morning, and I really think about what my plan is for the day. I think about marketing my business every day. In the beginning, I worked even more at it. Now I have a lot of things systematized, but the key to entrepreneurial nirvana is continually showing up. Action is that engine that drives all success.
Any coach, mentor, or adviser I’ve come across that has said they have the “entrepreneurial magic pill” that builds your business, I knew it was a fraud, plain and simple. Growing your business will always take effort, but it doesn’t mean you have to struggle. In fact authentic marketing should naturally flow out of who you are and your excitement about the work you do.
Be really clear what your training schedule is going to be for growing your business so you leverage your time for the biggest results.
Whether you’re just starting a coaching business or already have one think about these two critical success factors and how you can use them to grow your coaching business.
I’d like to invite you to learn how to help more people, make more money and enjoy more freedom with the free 5-day mini course, “Awakening Your Authentic Entrepreneur,” at http://www.helpmorepeople.com/minicourse.htm
Coaching Tips: Charge What You Deserve and Invest in Your Ongoing Business Growth [3:33m]: Play Now | Play in Popup | Download
Coaching Tips: Charge What You Deserve and Invest in Your Ongoing Business Growth [3:33m]: DownloadSolopreneurs: Strategy Change is the Solution!
There have been lots of new business lessons that the puppy has taught me over the last week, but none as big as tenacity. What the puppy wants the puppy will get, and not because he is bossy or begging, but because he is willing to use strange strategies. Giving up is not an option- strategy change is the solution. This made me think back on the last 3 years and building my own business. I realized I had done pretty much the same thing. To win in the game of business you have to be willing to change strategies.
You also must be comfortable with failing. Believe me, when the puppy fails his thoughts are not going to “how stupid can I be”, “I better give up”, or “this is too hard”. It’s all about- “what’s next”, “try again”, “change sides”, “change ideas”, “let’s get this done”. Many of you have tunnel vision in your business…you are seeing one problem, one solution, and one strategy. Get out of the box- get out of the box today- just like I teach multiple streams on income…you have to have multiple streams of approach for attracting clients and making money.
1) What do you need to STOP doing? It’s not bringing you business but you have some rule that you should be doing it? A referral group, organization, program, etc…eliminate one thing that is costing you time and NOT bringing you business.
2) Add one NEW element to your list building/business building strategy that you have not used before: audio, video, teleclass, networking group, article marketing, twitter, facebook, etc. Add one, but do it effectively!
3) Get consistent. Many clients tell me something isn’t working, but when I research I find they only do it on occasion or inconsistently. You must build consistency. Use this newsletter as an example- every week it comes. Every week- rain, shine, sickness, holiday because I want your to depend on me. I want you to trust me and I have to consistently show up for that to happen.
4) Change approach. I do this all the time and in the beginning of my business I had to do it even more often… I would run a teleclass and 2 people would show up. Yikes! Did I abandon? No. New approach… I would make it a point to ask 50 more people than I did the time before or change up the name or the topic. You have to zig when zagging isn’t working. To get to what the puppy wants he just changes sides. Goes under instead of over. Digs instead of climbs.
5) Give up the complaining. Business is hard. Life is tough. If this were easy- everyone would be doing it. So, when something doesn’t work- move on or change course. FAST. While you are complaining and feeling sorry for yourself I am out getting clients. I have a one -three minute rule. I get that amount of time to wish it had gone better, cry about the loss, or be disappointed and then it’s time to get back in the game and help people.
I am on a mission. Are you? I know I want to help people and I know I have a message… so I can’t complain or waste time- I gotta get to the people who need my help, so they will build strong businesses and in turn go help more people. This isn’t a job- it’s a movement. Are you leading one, too?
(c) 2009 Suzanne Evans
About the author: Suzanne Evans is best known as the ‘action expert’ and has coached hundreds of solopreneurs to model her multiple six figure business. Learn how you can help more people, make more money and have more fun doing what you love by signing up for your free copy of the 5-Part Mini-Course ‘Awakening Your Authentic Entrepreneur’ at http://www.helpmorepeople.com
Now or Never Was the Time!
It’s stirring inside of me right now to the point that I cannot stop writing, thinking, talking, and sharing about it. I think we all got fooled or lost track or lost faith. Something went wrong in the marketing madness and the frenzy of buys, sales, promotions, and launches. Now, I do not want anyone getting me wrong.
The only way to make business and money is to sell your services. The way to spread your message is to market. They work and they are necessary, but they are tools… they are not strategy. They are tools… they are not the gift to share.
In all of the marketing hype and sales solutions we have lost sight of our most singular purpose and skill – US. The people.
The movement inside of us to be the change, to shape the world, and to help more people.
Do you know your message? Do you understand the purpose you are to live and share with others? I have been asking people and they are getting a bit stuck – see they put all their focus on the ezines, and the sales copy, blogging, and social media. They focused on learning skills and left behind the calling to serve. Again, don’t get me wrong, I am not shutting down my Twitter account – what better way to get my message out! But, I have to put the message before the marketing. I have to launch the movement above the business model.
- Rosa Parks
- Harvey Milk
- Ghandi
- Susan B. Anthony
- YOU
Stop Marketing… just for a moment. Can you hear what you are here to change? Pause. Clarify. Identify why. Stop Marketing. Start a Movement.
(c) 2009 Suzanne Evans
About the author: Suzanne Evans is best known as the ‘action expert’ and has coached hundreds of solopreneurs to model her multiple six figure business. Learn how you can help more people, make more money and have more fun doing what you love by signing up for your free copy of the 5-Part Mini-Course ‘Awakening Your Authentic Entrepreneur’ at http://www.helpmorepeople.com
The Cycle of Quitting
There are two types of quitting:
1) Giving up
2) Walking away from something harmful or hurtful
I will be the first to tell you that business is messy and it can sting. I mean really sting sometimes, especially if you are sensitive like I am. Underneath this whip cracker exterior is someone who cares too much at times, so I often take things personally- someone leaves, someone doesn’t value your program or work and the really interesting part is… the more you serve the more that quit or complain. Phew. Breathe. It can be overwhelming. I am working on taking things less personal as it does not serve me or my clients, but it is a daily practice.
I get a bird’s eye view of – THE QUITTERS. I know some would say we should talk about the winners, but I must say I probably learn more from the quitters. The winners show up, suck up, cry, stomp, celebrate, and then rinse and repeat over and over. Every successful entrepreneur I have EVER worked with, mentored with, or been a colleague to has had the exact same formula.
The quitters are a bit more interesting. They are very creative and it is interesting where and how “quitting” shows up. Now remember the #1 reason businesses fail is people stop- yep-stop. I am thinking of writing a book on the quitters cycle because I have been watching when it starts to creep up on people and kick in. I think it would be useful for people to see a lineage of how it starts and how they might stop themselves, as well as see the difference between something needing to come to an end and just quitting.
It usually appears like this…
Second guessing ~ fear ~ blame ~ projecting ~ overwhelm ~ blame ~ action ~ (the quitting) ~ relief ~ second guessing ~ fear and over again
Fascinating, right? I am using it as a paradigm for myself to catch me and where I am falling into the cycle – you can honestly use it for anything- the gym, your business, a relationship, etc. So, I don’t want you to be a quitter…frankly, seeing people give up on their dreams daily can sometimes overwhelm me and blind me to the people actually living theirs, but I know you are out there. I know you are striving and working and living your gifts.
Here are a few tips to stay in the game, even when you would rather throw in the towel:
1) Have a clear vision of exactly what you want – relationship, money, freedom, environment, and spiritual. If you have a clear vision in writing and in your view, it is harder to let that vision go or the dream die.
2) Get real. One of my mentors says… “It is simple, but it is not easy.” Success is hard work. No one ever won the Oscar, Gold Medal, Nobel Peace Prize, or Fortune 500 by half ass showing up. And don’t fool yourself….are you thinking you are working hard or are you spending a lot of time around thinking about succeeding and processing your next step.
3) Get good advice. The people around me won’t let me quit. I have surrounded myself with a circle of influence. I have a tribe of tough and loving go-getters. A friend and coach emailed me last week and said- “hold fast- we need your confidence. Don’t stop.” That made me cry as I was reminded people were depending on me.
4) Care. I know you have gifts to share. Your life experience has value and people are meant to be transformed by your connection and your talent. Care enough to keep going. Care enough to share and keep going.
If you do what you love and you love people while you do it there is no reason to quit. Stopping is not an option. See you at the finish line!
(c) 2009 Suzanne Evans
About the author: Suzanne Evans is best known as the ‘action expert’ and has coached hundreds of solopreneurs to model her multiple six figure business. Learn how you can help more people, make more money and have more fun doing what you love by signing up for your free copy of the 5-Part Mini-Course ‘Awakening Your Authentic Entrepreneur’ at http://www.helpmorepeople.com
Is This Just A Hobby?
Helpingpreneurs want to help. Imagine that. You have a giving heart and a spirit of support, healing, and love. Often times that beauty stops you from being business first. And business first is really important. Gina Ratliffe uses wonderful terms about service professionals asking
Are you a hobbyist?
or
Are you wealth conscious?
The wealth conscious entrepreneur understands that values, standards, and efficiency not only serve your business model, but serve your clients and customers. Is your business running organically and a little on the fly? Do you have policies, guidelines, and procedures in place? You cannot imagine how it will improve your effectiveness and your clarity.
Here are five must haves to make sure you are a wealth conscious entrepreneur and not just a hobbyist.
1. Honor your Commitments
In business your commitment is your word. Be on time, be ready, and over deliver. I have actually had a coach who did not show up for calls. Now, we all make a mistake, but follow through, show up, and deliver. If you have a product going out, be certain it goes out on time. If you are delivering a service, make certain it is as promised. You may glass these over as obvious, but stop and think. Am I honoring every commitment at the absolute highest level?
2. Set an Example
I read a great quote the other day… “Your sermon is best told by your life and not your lips”. Make certain you are modeling the positive image for your business and services. Your appearance, presence, energy, and language all represent YOU. It is easy to get busy in the day to day and forget what we are sharing. Sometimes it can be the smallest thing that someone picks up on and that is the image they carry forever. Preach through your actions and your words.
3. Run it Like a Business
When you are in the service indsutry, the same best practices business rules apply. You do not avoid policies, efficiencies, and procedures because your business is helping and supporting others. To truly help and support, you run your business clean and clear. Have policies, have your team and your clients understand them, and have them in writing. Keep all conversations and communication on a business level and remind yourself why you are running this business. If you are here to serve, then make sure your business is serving everyone’s highest interest by being clear and being well informed.
4. Have a Mentor
When you have a seasoned person to ask for guidance and support, everything is easier. One of my mentors always says, “Business is messy” and it can be, so to have someone to sound board, ask, and advise is leveraging your best interests in business growth. I am telling you… MENTORS… I don’t leave home without them.
5. Be Uncomfortable
Change is good. Not always easy. Not always comfortable, but it means something is shifting and we are moving. Being uncomfortable in your business and stretching yourself beyond the comfort zone means you are NOT in hobby mode. Begin to worry if everything is perfect and you are care free! It is in the discomfort that we risk, journey, and leap!
Your gifts are unique and only you can share the blessing of you. Make sure you are in wealth conscious business mode. It will serve you, serve your clients, serve your success, and serve your income growth.
(c) 2009 Suzanne Evans
About the author: Suzanne Evans is best known as the ‘action expert’ and has coached hundreds of solopreneurs to model her multiple six figure business. Learn how you can help more people, make more money and have more fun doing what you love by signing up for your free copy of the 5-Part Mini-Course ‘Awakening Your Authentic Entrepreneur’ at http://www.helpmorepeople.com
The Fastest Path to Authentic Income
In business, there needs to be a systematic way to grow your income and your money mountain. It is easy to “chase the paper” in the words of Jay-Z, but it can be exhausting. There are so many things being thrown at us today as money-makers, such as audio, video, teleclasses, podcasting, social media – I could go on and on. We become excited and obsessed with the latest “gadget” to market and we lose site of our own mission to the latest marketing trick.
Money and clients are ready, willing and waiting for you now. You don’t need to put on fancy bells or ad whistles to make more money. You actually need to go back to the basics. Go back to what inspired you to start your business and share your gift. Go back to what you already know, have and are. Put YOU back in the process. Clients call me wanting to coach and they are ready to focus on tactics to get clients or dig into creating another product.
Before you start creating, developing, and running the marketing rat race, slow down and start here:
Active before Passive – Get active income going in your business ASAP. Active is where you are “doing” the work. Coaching a client, having a session, leading a group, etc. Then you can move into passive income. Passive income is where you might sell a book, product, or program that does not involve your time. Passive income typically requires a larger list and a deeper reach. I am all for passive income–very important–but AFTER you have active income so that you are nurturing relationships, referrals, and your visibility.
Look around you – We often get so busy with the latest marketing trend that we forget to check our backyard for opportunities. Have you emailed friends, family, and associates? Have you set up coffee with people in your circle of influence? Have you had a house party and invited people over for a mini workshop or seminar? Don’t forget the opportunities from people who already know, like, and trust you.
What is within one minute – Next, make a list of all networking and visibility opportunities within about one minute of your home. OK, if you live in the country or deep woods, maybe change this to 10 miles. Churches, schools, cafes, doctor offices, community groups…I mean seriously, do this exercise. Get in your car and drive around for 20 minutes. Look at everything as a potential place to speak, network, and share your business.
Write – Maybe getting out of the house is not that easy for you or you lie in an area that is difficult to reach civilization. Then WRITE! Seek out places to be a guest blogger, guest newsletter writer, article market, post on forums, and use your email like you mean it. Write about your work everywhere and anywhere you can.
Cold Call – I know. THE. DIRTY. WORD. What I mean is cold calling with purpose. Could you call former clients and ask for referrals? Call friends and brainstorm marketing opportunities. Certainly call places to speak, from the local library to the Chamber to the associations within your market. I tell you, making five targeted calls a day WILL grow your business.
Movement over Marketing – Go back to what matters. Your mission, your meaning, and your purpose IS what sells. The fastest path to authentic income is realigning with your WHY! It is what attracts people to work with you.
Accelerating our income becomes elusive when we lose sight of the resources we already have available to us. So–breathe and take a step back. Clients, business, and income are all around you. Reach out and grab it so you can help more people.
(c) 2009 Suzanne Evans
About the author: Suzanne Evans is best known as the ‘action expert’ and has coached hundreds of solopreneurs to model her multiple six figure business. Learn how you can help more people, make more money and have more fun doing what you love by signing up for your free copy of the 5-Part Mini-Course ‘Awakening Your Authentic Entrepreneur’ at http://www.helpmorepeople.com
How to Be a Better Coach: Learn to Talk to Prospects with End Results Language
www.HelpMorePeople.com/minicourse.htm
People buy solutions, not services and not a process. People are running a race because they want to make it to the finish line. They do the same thing in the marketplace for coaching. People seek solutions to their problems. That’s the finish line for them. They seek answers to their dilemmas. If you package and offer solutions, you can relay a message that people understand and want.
This fact that people buy solutions not services and a process also really ties into your target market. I know for me when I shifted my message to what solutions I have for people’s problems, it totally shifted my business.
It’s easier to attract clients – and I’ll tell you this, it’s a heck of a lot more fun – because instead of being caught in your own process and trying to explain what coaching is and what you do in a coaching call, you’re focused on the benefits and on the finish line. That really motivates people when you’re speaking to them and it’s really important.
Some people in the marketing world call it your unique selling proposition – your USP is another way of saying that.
You need to establish who needs you most. They’re a group who can afford you, they’re accessible, they’re already grouping together, you’re clear about what their problem is, and you’re clear about what solutions they are looking for. You can speak to them about what benefits and solutions you have to offer.
When I first started coaching I would tell people who asked about what I did that, “Coaching is a process in which you ask engaging questions and powerful questions to get somebody to come to their own answers about the problems.”
People’s eyes were glazing over. They were like, “What?”
I did this a couple of times and I kept thinking, “Nobody gets it. Nobody’s excited. Nobody’s going, ‘Tell me more. Can I have a complementary session?’” Then it just hit me that I was talking about the process and nobody really cares about the process.
So I went back and created a stress test. I decided to ask people if they want to take a stress test to see where some of the stressors are in their life. Then I was going to talk about the benefits of coaching and not what coaching is.
I had people take the test, and then they would ask, “Well, tell me what coaching is.”
I would say, “Do you see where you scored low on your job and you’re not really satisfied in your job? Coaching would take you from a place of dissatisfaction in your job to finding out what your real passion is and help you get excited about going to work every day. It would be creating a strategic plan to move from where you are now, unhappy in your job, to bliss in a new career.”
What do you think people did? Their faces lit up and they were like, “Tell me more and where do I get this bliss? Where do I get this new excitement in my new job?” So it’s really important that we talk about the benefits.
When you go into a networking event, try using end result benefits in describing what you do. For instance, if you work with ADHD and families you could say something like –
“You know how there are some families who have children with ADHD and the entire family always seem overwhelmed and stressed out? They’re not able to focus and really enjoy all the things in their life because all of this is so consuming?
What I do is I step in and work with those families, and I take them from chaos to calm. I show them strategies, techniques, and tips so that they can all work together through the children and maybe their own ADHD. We systematize their entire lives and family process so they can really enjoy each other and they can all be successful.”
It’s all about what you can help achieve for someone in pain, and not about the process or about you. Keep this in mind for much more powerful results when talking to people who need what you offer.
I’d like to invite you to learn how to help more people, make more money and enjoy more freedom with the free 5-day mini course, “Awakening Your Authentic Entrepreneur,” at http://www.helpmorepeople.com/minicourse.htm
How to Be a Better Coach: Learn to Talk to Prospects with End Results Language [3:56m]: Play Now | Play in Popup | Download
How to Be a Better Coach: Learn to Talk to Prospects with End Results Language [3:56m]: DownloadCoaching Business Tips: How to Get Past Perfectionism
www.HelpMorePeople.com/minicourse.htm
Stop waiting for everything to be ready, perfect, or right to launch your business.
My dad’s a farmer and he always says, “You want to know the best way to find out that corn will grow? Plant it.” You can prepare and research yourself into a corner, but at some point the seed has to hit the earth.
Stop waiting for the website to be perfect or the elevator speech to be in place. Quite frankly, stop waiting until you finished your coach training. Stop waiting for all of that, because you really do already know enough to start building your business.
Here’s a story from my own journey. From the moment I started my coach training I started my marketing training and I started marketing my business. It’s one of the single most important factors to the success I have.
I didn’t hold back. I jumped in and I made terrible mistakes. I launched my business anyway and it gave me momentum and it gave me some immediate results. I can tell you that an entrepreneur making money is more effective, productive and motivated than one planning to make money. That was huge for me. Just do it anyway.
My marketing mentor and coach right now says, ” If anything is worth doing it’s worth doing poorly to start with.” I love that and it really is the key.
The same thing goes for those of you that are telling yourself, ” You know, I don’t really know if the time is right in my life to start a coach training program. I’ve thought about it, but there are the kids and the money.”
There will never be a right time. There’s only right now. I highly suggest that you do it anyway and go forward. Jump in, because you really don’t know what will grow until you plant the seed.
For me, one of the biggest gifts I can give you in terms of marketing your business is: start immediately and plant it anyway.
It’s okay to do things poorly in the beginning. It’s okay to do things poorly in the end. We’re always growing, developing and trying new things.
There’s this wonderful quote I read a few weeks ago that said: ” The cave that is the scariest to go into and the hardest to enter is where your treasure lies.”
This is a moment for you. Whether you’re already in a coach training program and you’re looking at launching your business this is a moment, an ” Ah ha, write this down, I’m going to do it anyway, I’m going to launch.”
I’d like to invite you to learn how to help more people, make more money and enjoy more freedom with the free 5-day mini course, “Awakening Your Authentic Entrepreneur,” at http://www.helpmorepeople.com/minicourse.htm
Coaching Business Tips: Get Past Perfectionism [3:33m]: Play Now | Play in Popup | Download
Coaching Business Tips: Get Past Perfectionism [3:33m]: DownloadEntrepreneurial Mindset for Coaches – Pinpoint the Right Group of People to Work With
Step one in growing and launching a business is what I call Grow Up. Get your mindset for entrepreneurship. What this means is that maturity does not solely come from experience, age, wisdom or longevity. It comes from decisiveness. When you decide to stop living small and embrace your possibility, that’s when you reach full maturity.
Remember, coaching is a business. It’s a passion and for most of us it’s a calling, but at the end of the day you’re becoming an entrepreneur and it is a business. You may need to change your thinking to be more business-oriented, as many coaches do.
When I got my mindset for entrepreneurship, when I decided I knew that I could design my own destiny and that I wanted to be an entrepreneur, everything aligned. The teachers I needed showed up, the money flowed, and I became a center of influence.
You’ve got to get to a level of maturity and get your mind set for entrepreneurship first. Then follow your passion and what you love and know will become your niche.
Actually I don’t like the word niche. I think it actually holds a lot of coaches back and a lot of people get stuck on “What is my niche?” and a little obsessed about it. It is very important and you have to have a target market, but I’ve re-languaged that to be ‘who needs you most?’ Follow what you love and what you know will become who needs you most.
Think about what you cannot get enough of. What or who just fires you up and you could talk about it for days? It’s the kind of thing that people have to shut you up because you’re so impassioned you want to share it. That’s your target market. That’s your hive. Those are the people who need you most.
You might be like me. I was literally niche-phobic for almost a year. I could not decide what my niche was; I wanted it all. My business was growing nicely but I could feel that there was a weight that was keeping me from really exploding.
I now know that if I had gotten that target market – who needs you most – earlier, and if I had committed to that, I probably would have built my business in double time.
Most coaches have the problem that we want to help everyone, and that often ends up helping no one. We see the needs all around us, but it doesn’t mean we can help them all.
I knew very early on I was meant to work with other entrepreneurs, but I kept saying, “You know what? I just started building my business myself. I couldn’t possibly do that. Look at me. I’ve just started.” Even though my instincts and my gut were telling me that’s what I’m supposed to do, I ignored it for quite a while.
It was in my bones. Had I just embraced that I would have done things with less stress and even faster than I did them.
Getting your mindset right and understanding who needs you most are two factors that will be instrumental in bringing success to your coaching business.
I’d like to invite you to learn how to help more people, make more money and enjoy more freedom with the free 5-day mini course, “Awakening Your Authentic Entrepreneur,” at http://www.helpmorepeople.com/minicourse.htm
Entrepreneurial Mindset for Coaches – Pinpoint the Right Group of People to Work With [3:53m]: Play Now | Play in Popup | Download
Entrepreneurial Mindset for Coaches – Pinpoint the Right Group of People to Work With [3:53m]: DownloadSmall Business Marketing: What’s Your Motivation for Marketing Your Coaching Business?
Sometimes I get a question from people, “How do you stay motivated to market?” That question, I have to be honest, always worries me.
Close your eyes for a second. This is a silly, fun exercise. Go back to middle school or high school to that crush. That crush on whoever it was – a teacher, a girl or boy, whoever it was you had that crush on – that you were stalking to see when they would be at their locker. You felt like you were going to lose your breath because you were so enamored with them.
Take that moment for just a second and let me ask you this. Did you ever have to have anyone remind you to see where they were or to check on that Wednesday and see what they doing, or to write a love note if you were dating them?
Did anybody have to wake up and say, “Susie, make sure you write Bob a love note?” That doesn’t happen, right? It’s such a part of you it’s in your being. You know to go check where that person is or to write them a note or find where they are and sit with them at lunch.
That’s really how the marketing of your business should be. You need to make sure you have a target market and a business structure that you are so in love with that no one needs to remind you to market.
When you decided what group of people needed you most, that you were qualified and excited to serve, you started along a path that can have lots of unexpected happy surprises, leading you into opportunities that you never knew existed. As one thing leads to another, just stay alert to people who can be connectors for you, opening new doors for speaking, writing, media, and projects.
At the same time, like any journey, you need to be monitoring your progress and correcting course from time to time. Most commercial flights are off course a high percentage of the time, and yet they arrive at the right destination. How is that? Because the pilots are making small course corrections to get back on track.
Measure everything you can in your business so you know what’s working well and worth the investment in time/money/energy, and what’s not. With the goal of constant improvement, your small tweaks along the way will really result in significant progress over time.
I put both feet on the floor in the morning and like I said I go, “What can I do today? Who can I teach something about marketing? How can I market something? What’s something I could sell?” I just love it.
People talk about workaholics and I have to be careful that I take time out for myself. Not because I’m obsessed with working and I have to do the job, but because I love it so much. It’s energy for me. I love to see the difference that my coaching has made in someone’s life, business, relationships, and finances.
That’s how authentic marketing should feel for you. The motivation comes from within because you know the value of what you’re doing, and you’re enjoying learning how to serve more people, making more connections, and growing your wealth as you implement the marketing that works best for you.
I’d like to invite you to learn how to help more people, make more money and enjoy more freedom with the free 5-day mini course, “Awakening Your Authentic Entrepreneur,” at http://www.helpmorepeople.com/minicourse.htm
Small Business Marketing: What's Your Motivation for Marketing Your Coaching Business? [2:52m]: Play Now | Play in Popup | Download
Small Business Marketing: What's Your Motivation for Marketing Your Coaching Business?: Download