Does Your Business Have Values?
I first realized the importance of a value-based company when I visited Zappos recently and was inspired by a business that operates daily off of a specific set of values to serve the company and the customers. It really got me thinking about my own values for Team Suzanne and how living those values daily serves my clients, my subscribers, and my life.
We often get so busy marketing, strategizing, and serving that we don’t take the time to identify our core values for the business. I think this is one of the most important visions I have created for myself lately and when you can stay on track with your business values, you naturally help more people and make more money. It is really key to have them in writing so that you can be reminded of your purpose. We all get busy, overwhelmed, and frustrated. When your mission gets marginalized by life, you can revisit these and get back on track.
Here are the values of Team Suzanne! I am proud to say that I strive to work and live by these daily as does my office and support team:
The Ten Thousand Dollar Postcard
I still look forward to getting mail, cards, and goodies through the good ole fashion US Mail. There is a child-like excitement about holding, opening, and reading mail. AND in the day and age of email onslaught and Viagra spamming (it really is amazing how many of these still exist), direct mail can make you pay attention.
About a year ago I had just moved. I kept thinking we need to get some things organized … but I kept putting it off.
Boom — the mail arrives on a Wednesday and in it is this postcard. Why did it get my attention?
I was in pain. I needed help and there it was in front of me. I went on to call this organizer and spent thousands of dollars with her. She was wonderful and efficient. She, in turn, joined my 10k program to build a new business of her own and we developed a wonderful relationship.
THAT direct mail postcard generated almost $20,000.
Marketing Sherpa recently released a chart that shows that direct mail is still considered an important part of any B2B marketing campaign. It may not have the “flash” of the latest social media trend, but it works.
So … think about shaking thing up a bit and send some direct mail. As much as I love Jaime, her postcard wasn’t that great, but it still worked. Here are some tips to make yours super effective.
Who’s Recruiting You?
We are all being recruited all the time. Walk through the airport and you’ll be recruited for credit cards. Visit church with a friend you’ll be recruited to come back. Walk through the mall and Auntie Ann’s will recruit you to have a pretzel sample.
As human beings it is in our nature to recruit. We are not solitary human beings…which is why everyone is born with a natural ability to sale. So stop for a moment and think about who is recruiting you.
I constantly see individuals who don’t show up, want to quit, and don’t ask for help find it easier to recruit other people into believing that a program isn’t working or they will not succeed or “it’s not your fault … it’s the coach, the program, the people, the style”. Misery loves company.
The Money Is Already Here
I know the biggest objection I hear from people working with me is, “I would love to, but I don’t have the money”. AND I know it is the biggest struggle you have when landing clients, as well. Out of all the objections for people to get the help, support, coaching, or healing they need, money is the biggest. I have spent years working on this and finding ways to coach people into reality.
The reality is two things:
- We always have the money to do the things we REALLY want to do.
- You always get exactly what you need when you need it.
If you believe Universal Truths of Abundance you will know the money is always there. Now, I do know some people do not know where to look for the money and that is where I have put in a lot of time energy and research. I thought it would be very helpful to share this with you for two reasons:
- You might be telling yourself you can’t get the support you need because YOU don’t have the money. Maybe this will help.
- It will help you in speaking to clients who say they don’t have the money.
So, here we go – 10 ways to get the money you need every time!
