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Your Legacy is at Stake

In this article I will show you the most simple path to marketing your business you may have ever experienced. When you woke up this morning what did you think first? What was the first thoughts that ran through your mind? (OK, now we are all human- mine was Nooo! Because the puppy was eating trash- lol) what I mean is when you are finally awake and clear headed.

Everyday I ask- who can I help? Who can I serve?

You see I am asking this not because I need clients or want to make more money. I am asking this because my legacy is at stake. If you know you have a calling or gift to share with the world then your legacy is awaiting you. How you BE THE CHANGE in this world and how you help and serve will be the lasting impact you leave long after you are gone. When I am questioned about how marketing and motivation comes easy for me this is the truth in the answer. LEGACY.

On a daily basis here are my steps to marketing based in ease and grace:

1) Who can I help? Who can I serve? I never awake asking how can I make $10K or where will I get 3 new clients. Clients and money come when you are in service. Clients and money come when you are aggressively seeking ways to help.

“You make a living by what you get. You make a life by what you give.” — Winston Churchill

2) Realize there is a difference between wanting to serve and being of service. Wanting to serve is you are meditating, thinking, and wishing that your gift can touch people. Being of service is leaving your house, picking up the phone, emailing, and LIVING your service. Asking people every day to experience your work and grow from your gift.

3) Know that a movement can make waves. Many of you are waiting and quite frankly failing because you believe someone else’s opinion of you or your movement. Any movement worth launching will have nay-sayers and negative reactions. If I stopped every time someone disagreed with me, I would not have a business. If I quit each time someone told me “I can’t,” I would still be in a meaningless job. A movement makes waves- YOU have to be willing to ride them.

4) I am a Legacy Maker. I have been placed on this planet at this time and surrounded by these people to leave a legacy of truth, wisdom, and abundance around money. I am aware that not all of this will be easy or quick and much of the divine plan will happen in a different way than I envisioned, but I am a legacy maker. I have a moral obligation to leave a legacy that helps, supports, and heals people long after I am gone. I am dedicated to my legacy.

5) I am clear that abundance is my birthright. My life was meant to live in beauty, joy, pleasure, and purpose. I can have whatever I want because everything I need is present to have it. Charging little for my services or playing down the beauty of money does not serve me or my clients. Abundance is all our birthright and money is a vehicle. It is fuel for my legacy- it supports my best life, but it also allows me to support the best lives of others and have my legacy and impact reach more and be more.

There it is. I do not market out of some deep desire to quantify opt-in rates and conversions, but because I am dedicated to my legacy. My legacy is at stake and so is yours. How will you leave this world? What will your impact be? How many people will you reach and serve? If that is not motivation to market, you may very well be in the wrong business.

Here’s to being the change you wish to see…

Posted on March 8th, 2010 by admin in Tell It Like It Is | No Comments ».

Authentic Marketing: How to Set Yourself Apart from Others

www.HelpMorePeople.com/minicourse.htm

A common challenge for coaches, teachers, healers and other helping professionals is differentiating themselves from others in their fields.

The good news is you set yourself apart just by being born. People forget that. The nature of your unique life makes you different and makes you unique. I call this your intuitive intelligence.

You have not lived the same life that I have lived and neither has anyone else. Even if we have the same training and we sat down and decided to teach the exact same model to people, it would be different because we are different people.

Hold your hand up in front of you right now. No one shares those finger prints. Your marketing style, your business style, and your message all reflect that uniqueness.

Get off of the marketing hamster wheel for a while and ask yourself the question: “why did you get into this game to begin with?” There is a reason that you are reading this article. There is a reason that you’re doing the business you’re doing.

Someone reading this lost a significant amount of weight. Someone reading this made it through a serious illness. Someone reading this helped a child through a diagnosis. Someone reading this got divorced and they thrived through it. Someone reading this changed their lifestyle through health and wellness. Someone reading this built a business out of nothing.

Continually telling my story has been the most powerful business building strategy I have ever implemented, and it comes completely naturally because it’s my story. Framing it in a way that underlines my movement and the changes I want to see in the world helps me attract perfect clients.

Everyone has a story and any business must have a movement and a mission driving it. Don’t lose sight of the fact that it is your story that is going to heal people.

When I started my business, I finally got off my butt and decided to do something and change something. I came across coaching. I didn’t have a clue how to market. It was hard and it was painful, and there were some really difficult pieces.

Through that experience I healed a lot in myself, I healed a lot in other people, and I now have this really brilliant gift. I know that my purpose on this earth is to help people heal their shame around money and use marketing and business building as the tools to do that.

Keep it simple. Go back to the reason you got into your business or the field you’re in to begin with, whether you are an energy worker or a life coach or a marketing consultant. Why did you start this to begin with? Because that’s what you’ve lost sight of if you don’t have the energy to share your movement in a way that differentiates yourself from others.

I’d like to invite you to learn how to help more people, make more money and enjoy more freedom with the free 5-day mini course, “Awakening Your Authentic Entrepreneur,” at http://www.helpmorepeople.com/minicourse.htm

Authentic Marketing: How to Set Yourself Apart from Others [3:42m]: Play Now | Play in Popup | Download

Authentic Marketing: How to Set Yourself Apart from Others [3:42m]: Download

Posted on March 2nd, 2010 by admin in Marketing, Tell It Like It Is | No Comments ».

Coaching Business Tips: How to Get Past Perfectionism

www.HelpMorePeople.com/minicourse.htm

Stop waiting for everything to be ready, perfect, or right to launch your business.

My dad’s a farmer and he always says, “You want to know the best way to find out that corn will grow? Plant it.” You can prepare and research yourself into a corner, but at some point the seed has to hit the earth.

Stop waiting for the website to be perfect or the elevator speech to be in place. Quite frankly, stop waiting until you finished your coach training. Stop waiting for all of that, because you really do already know enough to start building your business.

Here’s a story from my own journey. From the moment I started my coach training I started my marketing training and I started marketing my business. It’s one of the single most important factors to the success I have.

I didn’t hold back. I jumped in and I made terrible mistakes. I launched my business anyway and it gave me momentum and it gave me some immediate results. I can tell you that an entrepreneur making money is more effective, productive and motivated than one planning to make money. That was huge for me. Just do it anyway.

My marketing mentor and coach right now says, ” If anything is worth doing it’s worth doing poorly to start with.” I love that and it really is the key.

The same thing goes for those of you that are telling yourself, ” You know, I don’t really know if the time is right in my life to start a coach training program. I’ve thought about it, but there are the kids and the money.”

There will never be a right time. There’s only right now. I highly suggest that you do it anyway and go forward. Jump in, because you really don’t know what will grow until you plant the seed.

For me, one of the biggest gifts I can give you in terms of marketing your business is: start immediately and plant it anyway.

It’s okay to do things poorly in the beginning. It’s okay to do things poorly in the end. We’re always growing, developing and trying new things.

There’s this wonderful quote I read a few weeks ago that said: ” The cave that is the scariest to go into and the hardest to enter is where your treasure lies.”

This is a moment for you. Whether you’re already in a coach training program and you’re looking at launching your business this is a moment, an ” Ah ha, write this down, I’m going to do it anyway, I’m going to launch.”

Coaching Business Tips: Get Past Perfectionism [3:33m]: Play Now | Play in Popup | Download

Coaching Business Tips: Get Past Perfectionism [3:33m]: Download

Posted on October 26th, 2009 by admin in Business Growth, Tell It Like It Is | No Comments ».

Solopreneurs: Speak Fast to Fill Your Business

There are a multitude of ways to market, but some just have higher and faster impact. The #1 question I receive is how do I get clients. Here is one way to do it fast and get in front of lots of people.

SPEAK! (in person)

This is the way I built my business so quickly. I spent about 70% of my marketing time looking for speaking opportunities and organizations. There are a few important steps to getting gigs, having gigs that bring in clients, and having fun!

Here are my quick tips.

1) Put the work in. You must spend research time to find places to speak. I would often carve out 2-3 hours a day of “Google” time to research organizations, opportunities, and groups in my area to speak. Here is an example:

If you are a career coach for women and you live in Raleigh, NC you might Google the following: Women’s organizations, career associations, churches, social clubs all in NC.

Any possible place women gather who have jobs. In the beginning it might feel vague and that is ok- get your foot in the door. Remember you will need to contact 6-7 people to get one booking or opportunity. Do a lot of research and make a big list. Keep carving away at that list daily.

2) Follow up. Email or call the contact with an initial request and let them know you will be following up. Remember pay for speaking would be great, but that is not the priority. Be thrilled to speak pro-bono to promote your business. Then, follow up appropriately until you get an answer. I am not following up to push someone for a yes, but for an answer whatever that might be. Most people fail in the follow up.

3) Craft a killer title. Notice I said research, contact, and follow up PRIOR to crafting your speech. Believe me, WHEN you land your first speaking gig you will write that speech very quickly. Your primary focus should be going after the opportunities and then craft the message, but you should have a title ready. A killer title is one with specifics! Numbers, percentages, steps, and tangible benefits. Here are some great examples:

3 Steps to Increase Your Profits by 50% in 30 Days
5 Secrets to Lose 10% Body Weight and Lower Cholesterol
3 Ways to Discover Your Life Passion and Change Your Career This Month

4) Monetize the opportunity. When you land that first speech you may or may not be paid. No worries! Be sure to have two things ready when you go: a) A way to collect all the names for your database. I suggest raffling of a month of your services, a spa basket, or a book depending on your target market. b) Have something to offer them at a special deal if they sign up with you that evening. (i.e. your new group forming is $199 per month, but if they register today it is $149)

5) Don’t be a character. The best way to speak is from the heart. Don’t try to be over professional or perfect. People enjoy being inspired by people they can relate to. Have fun, bring your personality out, and tell your story. Have a good time.

Speaking can build your list fast, get people to know-like-trust you on the spot, and you can close the sale without selling. So, go speak!

About the author: Suzanne Evans is best known as the ‘action expert’ and has coached hundreds of solopreneurs to model her multiple six figure business. Learn how you can help more people, make more money and have more fun doing what you love by signing up for your free copy of the 5-Part Mini-Course ‘Awakening Your Authentic Entrepreneur’ at http://www.helpmorepeople.com

Posted on June 25th, 2009 by admin in Tell It Like It Is | No Comments ».

Solopreneurs: Now Is Not the Time to Give Up!

It is the most extraordinary experience I have with my clients and colleagues…watching how and when they stop. I see it over and over again….

Temporary Defeat = I Quit.

I share this idea in almost every newsletter, but it is because it is the most important concept you will ever embrace. And it is simple.

If you want to succeed, make more money, help more people, or have more of an impact- Keep going! Ignore the outcomes, setbacks, and no shows~ keep going! THIS is my secret. People keep asking how I did it….the secret is this is how I continue to do it!

1. I keep going in every situation

2. I stay focused on the dream and visions and not on the how or temporary outcome.

3. I get the right help when I need it. I seek out the right mentors. I do not do it alone.

4. I keep going in every situation.

This is my favorite story in Napoleon Hill’s Think and Grow Rich… Read it once and then over again. Is this where you are? What will your next step be?

“One of the most common causes of failure is the habit of quitting when one is overtaken by temporary defeat. Every person is guilty of this mistake at one time or another. An uncle of R. U. Darby was caught by the “gold fever” in the gold-rush days, and went west to DIG AND GROW RICH. He had never heard that more gold has been mined from the brains of men than has ever been taken from the earth. He staked a claim and went to work with pick and shovel. The going was hard, but his lust for gold was definite.

After weeks of labor, he was rewarded by the discovery of the shining ore. He needed machinery to bring the ore to the surface. Quietly, he covered up the mine, retraced his footsteps to his home in Williamsburg, Maryland, told his relatives and a few neighbors of the “strike.” They got together money for the needed machinery, had it shipped. The uncle and Darby went back to work the mine.

The first car of ore was mined, and shipped to a smelter. The returns proved they had one of the richest mines in Colorado! A few more cars of that ore would clear the debts. Then would come the big killing in profits.

Down went the drills! Up went the hopes of Darby and Uncle! Then something happened! The vein of gold ore disappeared! They had come to the end of the rainbow, and the pot of gold was no longer there! They drilled on, desperately trying to pick up the vein again-all to no avail.

Finally, they decided to QUIT. They sold the machinery to a junk man for a few hundred dollars, and took the train back home. Some “junk” men are dumb, but not this one! He called in a mining engineer to look at the mine and do a little calculating. The engineer advised that the project had failed, because the owners were not familiar with “fault lines.” His calculations showed that the vein would be found JUST THREE FEET FROM WHERE THE DARBYS HAD STOPPED DRILLING! That is exactly where it was found!

The “Junk” man took millions of dollars in ore from the mine, be cause he knew enough to seek expert counsel before giving up. Most of the money which went into the machinery was procured through the efforts of R. U. Darby, who was then a very young man. The money came from his relatives and neighbors, because of their faith in him. He paid back every dollar of it, although he was years in doing so.

Long afterward, Mr. Darby recouped his loss many times over, when he made the discovery that DESIRE can be transmuted into gold. The discovery came after he went into the business of selling life insurance.

Remembering that he lost a huge fortune, because he STOPPED three feet from gold, Darby profited by the experience in his chosen work, by the simple method of saying to himself, “I stopped three feet from gold, but I will never stop because men say `no’ when I ask them to buy insurance.”

Darby is one of a small group of fewer than fifty men who sell more than a million dollars in life insurance annually. He owes his “stickability” to the lesson he learned from his “quitability” in the gold mining business.

Before success comes in any man’s life, he is sure to meet with much temporary defeat, and, perhaps, some failure. When defeatovertakes a man, the easiest and most logical thing to do is to QUIT. That is exactly what the majority of men do.

More than five hundred of the most successful men this country has ever known, told the author their greatest success came just one step beyond the point at which defeat had overtaken them. Failure is a trickster with a keen sense of irony and cunning.

It takes great delight in tripping one when success is almost within reach.”

Now is not the time to give up! Keep going, ask for help, and change the world.

Posted on June 4th, 2009 by admin in Tell It Like It Is | No Comments ».

Solopreneurs: Does Your Business Have Values?

I first realized the importance of a value based company when I visited Zappos this year and was inspired by a business that operates daily off of a specific set of values to serve the company and the customers. It really got me thinking about my own values for Help More People and how living those values daily serves my clients, my subscribers, and my life.

We often get so busy marketing, strategizing, and serving that we don’t take the time to identify our core values for the business. I think this is one of the most important visions I have created for myself lately and when you can stay on track with your business values, you naturally help more people and make more money. It is really key to have them in writing so that you can be reminded of your purpose. We all get busy, overwhelmed, and frustrated…when your mission gets marginalized by life, you can revisit these and get back on track.

Here are the values of Help More People! I am proud to say that I strive to work and live by these daily as does my support team.

1. Always more. Provide all that we can to change people’s lives and businesses. More support, more help, more love, more gratitude, and more accountability. Keep providing MORE.

2. Gratitude. Take time in every transaction and with every client to be thankful.

3. Equality. Treat every client, customer, and subscriber with the same high level of support, service, and love no matter what package or program they participate in.

4. Own it. We are 100% responsible for all that happens at http://www.helpmorepeople.com. The good, the bad, wins, losses, mistakes, and opportunities. Own all of it.

5. Model. Be a model for those we serve by never giving up, always learning, and supporting people unconditionally.

6. Think Big. Playing small does not serve anyone. We can only help more people if we are raising our standards, our vision, and our own bar for success.

7. Play. What’s the point of anything if not fully, deeply, and richly enjoyed. Play more!

8. Be fearless. Even in the face of uncertainty and possible failure we do it anyway. Embracing fear is the key success component.

9. Ask. Always ask what our clients and customers want. Be on a continual quest to over serve.

10. Honesty. Tell the truth even when it loses us money, time, or resources. Be an open company that values integrity.

A defined and specific set of values can be one of the best ways you serve your clients, market your services, and change the world!

Posted on June 1st, 2009 by admin in Tell It Like It Is | No Comments ».

Solopreneurs: The Secret to Failure

Let me just spill the beans for you… business success has almost nothing to do with business know-how and everything to do with mindset. The marketing pieces can be learned, and sometimes you can even delegate small parts of them out, but the deep core belief that it takes to manifest a BIG business is your central key to success.

You can think what you want, but if your business dream is not where you had imagined it would be, all the details in the world will not push you through to business success. I know because I have tried it. I have tried to do everything right and get all my marketing ducks in a row, but if my belief about what is possible for me was out of alignment, all those tools just sat there. Nothing much happened.

It’s easy to blame everything else when things aren’t going your way. I don’t have a website or a team. I don’t know where to market or how to write sales copy. All of that pales in the shadow of what you do believe is possible for your business!

“You can never earn in the outside world more than you earn in your own mind.” — Brian Tracy

You have to get a picture-perfect clear image of where you can be in three months, six months, or a year, and then with every action you take daily and every decision you make, the foundation must be that you KNOW this is where you are headed. Entrepreneurship is not for the weak. I know most of you are deep feeling, caring, giving people. The giving has to start with YOU! What do you believe for yourself? What stories of defeat do you keep whispering in your own ear?

The only reason you will not succeed is because of the story you are telling yourself. I wish you could see YOU from the view I have. All the hope, possibilities, brilliance, power and talent. Take that image and use it for the fuel to do your best work. You can not help more people living in the what if’s and maybe’s. We are about to approach a New Year. What will your new thoughts be?

What is your success story?

Posted on April 29th, 2009 by admin in Tell It Like It Is | No Comments ».

Solopreneurs – There Are No Cinderella Stories!

In college basketball, the term, “Cinderella Story,” is often used for the underdog who comes out of nowhere to win the prize. It is a romantic idea about rising from the ashes and winning the prince or prize.

Ponder what it takes to win a championship or bring home a gold medal.

How many early morning training sessions?
Pulled muscles?
Wins?
Losses?
How much money saved?
How much money spent?
How many heartbreaks?
Days when you couldn’t go on?
Days when you knew you could do it?

It’s amazing what goes into a WIN!

What does it take?

Some of it is obvious. Hard work, commitment, dedication, etc, but what isn’t so obvious?

WILL

What do you really want for your life and business? What are you WILLING to sacrifice? Do? Be? Try?

How WILLING are you to fail?
How WILLING are you to try something new?
How WILLING are you to leave others behind so you can grow?
How WILLING are you to get up again?
What are you WILLING to stop doing?
What are you WILLING to start?

On my desk I have a little handmade sign that reads:

THERE ARE NO CINDERELLA STORIES

And there aren’t. I look at this picture every day.

Magic and manifestation are the principles I operate from, but WILL is my highest value.

Posted on March 23rd, 2009 by admin in Tell It Like It Is | 1 Comment ».

Helpingpreneur – Authenticity Sells!

If you are going to try and be someone else, behave like someone else or do it the “right” way, building a business is going to be a struggle. I know first hand. My first coaching business was created out of wanting to look a certain way. I chose a name that would make me seem important and like a BIG business. I chose colors, logos and copy that would make people feel a certain way and hopefully get them to buy my services. I worked really hard, and to be honest, it was exhausting. It is very challenging to wake up every day and try to “be” somebody. I was having some success, but it was a struggle. It was hard and it was not authentic.

When I decided to be ME in my business, everything changed. Clients showed up, opportunities were easier and there was less effort. What does being “ME” in my business mean? I created products, programs and a brand based on my life experience and my authentic message.

Here are some tips for your own Authentic Marketing!

1. Stop trying to be something! Get rid of the “should’s.” The only “should” that works is–Your business SHOULD be a reflection of YOU.

2. YOU are your business. If you can’t highlight YOU in your service-based business, work for someone else!

3. Get a clear message–the message you tell yourself and the message you tell others. The message you tell yourself should be that you know enough, you are enough and you have expertise to help others. The message you tell others should be how you can offer a solution to their pain/need.

4. Have fun. If you truly enjoy what you do, be joyful and share that–sharing is much more fun than selling!

5. Make Your Mess Your Message. People learn by example. If you want to be authentic, help more people and make more money, let people see your flaws and learn from your mistakes. Empathy is a beautiful marketing strategy.

6. Be more interested than interesting. Listen to people’s problems so you market solutions and help them. No one ever hung up the phone while they were talking. You will get more “yeses” when you are interested in what people want.

7. Overpromise and overdeliver. Take care of your clients, your subscribers and your followers. Authenticity is in the caring, and when you care about people, they notice, stick around and want more!

It might seem really silly to share tips on how to be authentic, but the truth is, we forget. In the noisy crow of marketing, sales and strategy, we can forget our purpose and passion. When we realign with that purpose, magic happens!

This is my formula for success: Authenticity + Marketing + Sharing = Natural Selling!

Posted on March 16th, 2009 by admin in Tell It Like It Is | 2 Comments ».

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Posted on March 13th, 2009 by admin in Tell It Like It Is | 1 Comment ».

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