Every objection you receive in a sales conversation is the opportunity your client seeks.  Take a stand for them!

This was simply the best, best, best 10k we have had this year. The amazing breakthroughs and brilliant messages that were shared this time just blew me away. Love this group of folks. And so proud of all the progress they have made both in profit, personally, and with their movements.

Every participant got to share their message from stage and hone their presentation skills. It was a fast track to clarity! Really fun….now I am off to my two Hell Raiser groups (private client Master Minds) to go deep into their six and seven figure businesses…most of these folks have coached with me 2-3 years and we are just getting started. Then, my LA tour stop- will I see you there? Lots going on – Hell Yeah!

Guess what?  Your clients are not in your kitchen or your office for that matter!  Set a weekly goal to get out and meet ideal clients. Until you are at 80% of your revenue goal 80% of your time should be spent out meeting, networking, and presenting.

So, just a little piece of advice about business.

If it were easy everyone would do it.

If it were easy no one would need me (or many of you.)

If it were easy you probably wouldn’t be reading this.

And not only is it not easy- some of it can be hellish. I talk to lots of you each day via calls, emails, social media and I hear the tough stuff. And listen, I get it. I go through the tough stuff, too. That launch that failed, the employee that quit, the client that bailed, the nasty email… there are days you can feel like you are going through hell. I thought since you ended up there not on purpose you might want some directions out of there.

Directions from Hell:

1) OK, let’s start here. If you are going through hell- don’t stop! That’s the worst thing you could do. You never want to pull up a chair and sit at that table. It will feel like the right thing to do is throw in the towel, but this is just a big red firey flag (joke intended) saying- don’t stop here! Keep moving.

2) Get out as fast as possible- look for the exits. I read a great quote today that said: “We all come with baggage. Find someone who loves you enough to help you unpack.” Here are the best exit plans:

a) delegate- sometimes others have a better view point of the exit
b) stop thinking- don’t try to figure out how you got there (yet)
c) see if you have any ideal clients there- sometimes what appears to be “hell” is actually just an opportunity to stretch
d) get factual- work from truth and not emotion. Emotion will never allow you to see the exit.

3) Once you find the exit get a drink of water. Pause, rehydrate, and analyze. I keep saying business is math, metrics, science, and numbers… get clear on what didn’t work and what happened.

4) Tell the story. We never go through hell unless we were meant to teach about the trip. Don’t wallow in what happened or whine about getting lost. Just make the mess your message. Find a way to market it. People love that stuff!

Hope this helps to turn your hell into a hell yeah!

Happy New Year, folks! I hope everyone has started it off with a bang… I am excited to be back into full swing with my New Hell Raisers (that’s my private client Master Mind) and our Tour kicking off here soon!

A few days of R and R was just what I needed to take time to reflect on last year and all the good stuff that happened… that is what I love about reflection: the life happenings that seemed hard, the challenges, the shocks…they all are brilliant lessons with some distance and some clarity.

I love what business teaches me. My greatest classroom has been my office. My greatest teacher has been my clients and my team. Here’s to an amazing 2012 with lots of frozen beverages! ;-)