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Marketing & Mindset: 5 Essential Questions for Emerging Entrepreneurs

http://www.helpmorepeople.com/minicourse.htm

Where you are right now is where you have chosen to be.

Take a moment to think about that. Depending on where you are, this may feel amazing, but it might not feel so great.

Your mindset is an incredibly important part of the business building game. Moreover, it is directly related to the impact that you’re going to have in this world.

There are five basic questions you must ask yourself when building a business or looking to take an existing business to the next level. These are all related to mindset.

1.) Are you afraid of “messing up”? In other words, are you waiting to take action because you don’t want to fail?

2.) Is building your business really overwhelming? Do you find yourself not knowing where to start sometimes… or maybe even a lot of the time?

3.) Do you compare yourself to others? This one’s really important. Do you find yourself comparing yourself to what’s coming into your inbox? Are you looking at what other people have in their ezines or what they have accomplished and basing your self-worth off of that?

4.) Do you believe (without hesitation) that you have the ability to make multiple six figures and beyond?

5.) Are you so certain in your sales conversion calls that you close at over 90%?

If you answered “yes” to #1, #2, or #3, or “no” to #4 or #5 (essentially negative responses implying a lack of confidence in your business), it is time to take a hard look at your belief system in regards to building your business – because today you decide where you will be in the very near future. It is up to you.

First, it is important to know that there is no competition. People often come up to me and say that they really want to do something but that there are so many other people already doing it, that they aren’t sure if it’s what they should do.

What people forget quite frequently is that there can only be one YOU! Do you know how many marketing and mindset coaches there are out there? There are hundreds, if not thousands, if not tens of thousands of them out there – but there is no one doing it like me. There is no one else doing it “Help More People” style. Likewise, no one can do what you do like you can.

Let go of the idea of competition. There is no competition. The only competition you will find is a manufactured competition that you have created.

Another issue people have related to mindset is that they wait for everything to be “just right” to launch a product or to even start their business at all. This kind of perfectionism holds people back from helping people, making money, and really making a difference in the world.

There’s a great Marianne Williamson quote that says, “Your playing small doesn’t serve the world.” It also doesn’t serve your family, your spouse, or your church, or your community, or your friends.

I often hear people saying “I would do this, but I have to take care of my 95 year old mother,” or “I would do this but I have three toddlers at home,” and many other excuses beginning with “I would do this but…”

But by playing small, not being in the right mindset, not asking for clients, not marketing yourself, or putting all the pieces together, you are being a terrible example for your children, community, family, friends, etc. When you are a leader and you step up and build a business that makes a difference in this world, you change everyone’s mindset, and indeed you change the world.

So many people want to change the world, but fail to realize that the only person they can directly change is themselves. You must start with your own mindset. Your sales conversions, your ability to make money, whether or not you are comparing yourself to others or not, and any uncertainty that you’re experiencing are all reflections of your belief in what is possible for you.

When I decided to get my “mind set” in the right direction – notice that I used two words, mindset is really about getting your mind set in the right way – everything started to come together for me. Treat your belief in yourself like a thermostat and not a thermometer. You set it where you want it to be.

When I realized and began implementing this, clients literally started finding me. My belief in myself was firm. People want to be around that. No one wants to surround themselves with uncertainty and insecurity.

Continually ask yourself, how are you showing up? People are attracted to authority – authority inspired!

I’d like to invite you to learn how to help more people, make more money and enjoy more freedom with the free 5-day mini course, “Awakening Your Authentic Entrepreneur,” at http://www.helpmorepeople.com/minicourse.htm

Marketing & Mindset: 5 Essential Questions for Emerging Entrepreneurs [3:29m]: Play Now | Play in Popup | Download

Posted on June 15th, 2010 by admin in mindset | No Comments ».

Don’t Wait Until the Time is Right

I often get told that someone is waiting to start their business or one of my programs or make a change when the time is right. Without being disrespectful, it is laughable. Laughable for a few reasons: First, to believe that we are actually in that much control. Second, to believe that there is anything more than just a delay in your destiny is out of integrity. And third, if you have thought it even for a nanosecond then the time is now.

Accurate thinking will tell you that life is just a series of moments and the more you wait, the more well, you wait. I know it seems simple, but that’s because it is. I don’t think there is a right time for someone to die anymore than there is a right time for someone to be born. I don’t think you meditate or ponder the right time to launch a business or get the help you need.

You feel and then do it.

Yep – you might think that can get you in trouble. Feel it, do it, and don’t think it. I will tell you the trouble it has gotten me in is the best kind- I was moving forward. And, so maybe I looked a little foolish or wasn’t quite ready, but the payoff was action. The reward was no more waiting.

I know some of you are scared…and that’s why it doesn’t seem like the right time. I feel you. Fear is the biggest factor in waiting. Fear will always make you wonder.

So, for those…

Who wanted off my list a while back when I said get off your ass in an email, I wonder why that struck you so deeply? Have you been sitting on your rear a bit too long?

So, for those…

Who started a program and quit or didn’t follow through, I wonder why you forgot that I believed in you until you could believe in yourself?

So, for those…

Who have blamed others for not making the money they wanted or having the success they desire, I wonder who hurt you that you have not yet forgiven?

So, for those…

Who said next time I will get the support I need, but for now I am not ready, I wonder why you do not see your magnificent possibility?

So, for those…

Who want to change the world, I ask you are you willing to first change YOUR world?

There is only one right time. And you are living in it as you read this. At the end of this newsletter go make the boldest decision you have ever made. This is the right time, and you have my love, confidence, and support.

About the author: Suzanne Evans is best known as the ‘action expert’ and has coached hundreds of solopreneurs to model her multiple six figure business. Learn how you can help more people, make more money and have more fun doing what you love by signing up for your free copy of the 5-Part Mini-Course ‘Awakening Your Authentic Entrepreneur’ at http://www.helpmorepeople.com

Posted on March 27th, 2010 by admin in mindset | No Comments ».

Do You Know Why You Are In Business?

There is a movement inside of you. It might be sleeping, but it is present. We are each born with a movement to make a difference and have an impact and the way we share that becomes our medium. For some they will teach, others coach, some support, or volunteer. I think the greatest tragedy in life is not sharing your movement or your unique ability with others and the world.

From that movement is your deep seated WHY or what I call so that… Why did I want to make a million? It’s just a number. Why do you want 20 clients? It’s just a number. But when you understand your why, your so that, your legacy it no longer becomes a number … it becomes a mission. And when you are on a mission money is easy. I know that might tick some of you off, but it is. It flows. It shows up. Opportunities expand and grow without your hard work.

So, you must get clear.

WHY are you in business?
WHAT do you want to change?
WHAT legacy will your business leave behind? and…
FOR WHOM?

In the words of P Diddy, “Don’t chase the paper. Chase the dream”. I have a dream for women and men to have no shame about money. The are empowered by making money because they know they are the global thought leaders in the world that will use that money to create change and positive growth. I want the right people making millions because I know they will make a difference. I know my legacy is to give people the hope of being financially free through their business and the specific formula to get there. I know my legacy is to help make millionaires that have legacies that will share that wealth to live their own abundant lives and share that with others.

When you know your WHY – you can ask anyone to work with you. No fear.
When you understand your legacy – you are driven to make money. No fear.
When you are clear about what you want to change none of this feels like work. No fear.

If you have been struggling with your business or making money (even a little) knowing and owning your legacy will set you free. You will know your why, understand your legacy, and be clear about what you want to change.

Posted on March 24th, 2010 by admin in mindset | No Comments ».

Only Followers Make More Money

Leaders are key in business and motivation, but if you truly want to make money you need to be a follower. I was thinking of two very special clients tonight who have experienced some very massive success in 6 months. When Paige and Brian came to me they were barely getting by (and this is NO exaggeration). They needed help in their business and they needed direction. From our first session I was pretty tough with them. But, I also loved them from the first five minutes of our call. I told them they had to do exactly what I asked them to. Period. That’s how I coach.

First, they had to come up with the money to coach with me. I gave them some hard tasks to do that. CHECK
Second, they had to change their business focus and niche. CHECK
Next, they had to leave their house and speak to strangers if necessary to get clients immediately. CHECK
They had to have income to fund their business even if it meant a part time job. CHECK.
They needed to listen to my marketing ideas and implement them immediately. CHECK.
Finally, they had to agree to not always understand why I told them to do something, but trust me 100% and do it. CHECK.

I could go on and on, but the point is they did exactly what I asked them to do every single time I asked them to do it. They have called me in tears, in cheers, in confusion, and in clarity, but always with an absolute trust and a willingness to follow. When I was growing my business I did the same:

I found a mentor that was patient, loving, and kind – she told me what to do… I did it 100% and grew my business to over six figures.
Next, I worked with a marketing master and did the same. Even in fits of frustration I did everything he said and grew my business to over $300,000.
Finally, I worked with my current mentor and again, I humbly agreed to be the best follower to ever be doing exactly what he suggested and I earned 7 figures in revenue.

What I have learned is most people would rather be right than rich. They would rather ask questions than obediently take action. Are you doing all that is asked of you by your coach and mentor – and I don’t mean most – I mean EVERYTHING? Because it takes 100% commitment to follow and take action on exactly what they share has worked for them. Why would you work with someone and then not take their advice and direction? What does it say about you that you invest (or don’t invest at all) and then ignore the information?

Paige and Brain got it and now they have regular 5 figure months. Being a follower pays off and it keeps paying off. They emailed me to say they want to renew the current program they are in (it doesn’t even end until July) but they wanted me to know now.

I responded – you will always have a seat at my table. No reservations needed.

You see followers want to hang out with other followers because they know the key to success. Thank you, Paige and Brian, for reminding me of what works. To be a leader you must be a great follower.

Posted on March 22nd, 2010 by admin in mindset | No Comments ».

Now or Never Was the Time!

It’s stirring inside of me right now to the point that I cannot stop writing, thinking, talking, and sharing about it. I think we all got fooled or lost track or lost faith. Something went wrong in the marketing madness and the frenzy of buys, sales, promotions, and launches. Now, I do not want anyone getting me wrong.

The only way to make business and money is to sell your services. The way to spread your message is to market. They work and they are necessary, but they are tools… they are not strategy. They are tools… they are not the gift to share.

In all of the marketing hype and sales solutions we have lost sight of our most singular purpose and skill – US. The people.

The movement inside of us to be the change, to shape the world, and to help more people.

Do you know your message? Do you understand the purpose you are to live and share with others? I have been asking people and they are getting a bit stuck – see they put all their focus on the ezines, and the sales copy, blogging, and social media. They focused on learning skills and left behind the calling to serve. Again, don’t get me wrong, I am not shutting down my Twitter account – what better way to get my message out! But, I have to put the message before the marketing. I have to launch the movement above the business model.

Rosa Parks
Harvey Milk
Ghandi
Susan B. Anthony
YOU

Stop Marketing… just for a moment. Can you hear what you are here to change? Pause. Clarify. Identify why. Stop Marketing. Start a Movement.

Posted on November 23rd, 2009 by admin in mindset | No Comments ».

Is This Just A Hobby?

Helpingpreneurs want to help. Imagine that. You have a giving heart and a spirit of support, healing, and love. Often times that beauty stops you from being business first. And business first is really important. Gina Ratliffe uses wonderful terms about service professionals asking

Are you a hobbyist?

Are you wealth conscious?

The wealth conscious entrepreneur understands that values, standards, and efficiency not only serve your business model, but serve your clients and customers. Is your business running organically and a little on the fly? Do you have policies, guidelines, and procedures in place? You cannot imagine how it will improve your effectiveness and your clarity.

Here are five must haves to make sure you are a wealth conscious entrepreneur and not just a hobbyist.

1. Honor your Commitments

In business your commitment is your word. Be on time, be ready, and over deliver. I have actually had a coach who did not show up for calls. Now, we all make a mistake, but follow through, show up, and deliver. If you have a product going out, be certain it goes out on time. If you are delivering a service, make certain it is as promised. You may glass these over as obvious, but stop and think. Am I honoring every commitment at the absolute highest level?

2. Set an Example

I read a great quote the other day… “Your sermon is best told by your life and not your lips”. Make certain you are modeling the positive image for your business and services. Your appearance, presence, energy, and language all represent YOU. It is easy to get busy in the day to day and forget what we are sharing. Sometimes it can be the smallest thing that someone picks up on and that is the image they carry forever. Preach through your actions and your words.

3. Run it Like a Business

When you are in the service indsutry, the same best practices business rules apply. You do not avoid policies, efficiencies, and procedures because your business is helping and supporting others. To truly help and support, you run your business clean and clear. Have policies, have your team and your clients understand them, and have them in writing. Keep all conversations and communication on a business level and remind yourself why you are running this business. If you are here to serve, then make sure your business is serving everyone’s highest interest by being clear and being well informed.

4. Have a Mentor

When you have a seasoned person to ask for guidance and support, everything is easier. One of my mentors always says, “Business is messy” and it can be, so to have someone to sound board, ask, and advise is leveraging your best interests in business growth. I am telling you… MENTORS… I don’t leave home without them.

5. Be Uncomfortable

Change is good. Not always easy. Not always comfortable, but it means something is shifting and we are moving. Being uncomfortable in your business and stretching yourself beyond the comfort zone means you are NOT in hobby mode. Begin to worry if everything is perfect and you are care free! It is in the discomfort that we risk, journey, and leap!

Your gifts are unique and only you can share the blessing of you. Make sure you are in wealth conscious business mode. It will serve you, serve your clients, serve your success, and serve your income growth.

Posted on November 19th, 2009 by admin in Marketing, mindset | No Comments ».

Entrepreneurial Mindset for Coaches – Pinpoint the Right Group of People to Work With

Step one in growing and launching a business is what I call Grow Up. Get your mindset for entrepreneurship. What this means is that maturity does not solely come from experience, age, wisdom or longevity. It comes from decisiveness. When you decide to stop living small and embrace your possibility, that’s when you reach full maturity.

Remember, coaching is a business. It’s a passion and for most of us it’s a calling, but at the end of the day you’re becoming an entrepreneur and it is a business. You may need to change your thinking to be more business-oriented, as many coaches do.

When I got my mindset for entrepreneurship, when I decided I knew that I could design my own destiny and that I wanted to be an entrepreneur, everything aligned. The teachers I needed showed up, the money flowed, and I became a center of influence.

You’ve got to get to a level of maturity and get your mind set for entrepreneurship first. Then follow your passion and what you love and know will become your niche.

Actually I don’t like the word niche. I think it actually holds a lot of coaches back and a lot of people get stuck on “What is my niche?” and a little obsessed about it. It is very important and you have to have a target market, but I’ve re-languaged that to be ‘who needs you most?’ Follow what you love and what you know will become who needs you most.

Think about what you cannot get enough of. What or who just fires you up and you could talk about it for days? It’s the kind of thing that people have to shut you up because you’re so impassioned you want to share it. That’s your target market. That’s your hive. Those are the people who need you most.

You might be like me. I was literally niche-phobic for almost a year. I could not decide what my niche was; I wanted it all. My business was growing nicely but I could feel that there was a weight that was keeping me from really exploding.

I now know that if I had gotten that target market – who needs you most – earlier, and if I had committed to that, I probably would have built my business in double time.

Most coaches have the problem that we want to help everyone, and that often ends up helping no one. We see the needs all around us, but it doesn’t mean we can help them all.

I knew very early on I was meant to work with other entrepreneurs, but I kept saying, “You know what? I just started building my business myself. I couldn’t possibly do that. Look at me. I’ve just started.” Even though my instincts and my gut were telling me that’s what I’m supposed to do, I ignored it for quite a while.

It was in my bones. Had I just embraced that I would have done things with less stress and even faster than I did them.

Getting your mindset right and understanding who needs you most are two factors that will be instrumental in bringing success to your coaching business.

Entrepreneurial Mindset for Coaches – Pinpoint the Right Group of People to Work With [3:53m]: Play Now | Play in Popup | Download

Entrepreneurial Mindset for Coaches – Pinpoint the Right Group of People to Work With [3:53m]: Download

Posted on September 30th, 2009 by admin in mindset | No Comments ».

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More Info

Marketing & Mindset: 5 Essential Questions for Emerging Entrepreneurs

Don’t Wait Until the Time is Right

Do You Know Why You Are In Business?

Only Followers Make More Money

Now or Never Was the Time!

Is This Just A Hobby?

Entrepreneurial Mindset for Coaches – Pinpoint the Right Group of People to Work With

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