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Now or Never Was the Time!
It’s stirring inside of me right now to the point that I cannot stop writing, thinking, talking, and sharing about it. I think we all got fooled or lost track or lost faith. Something went wrong in the marketing madness and the frenzy of buys, sales, promotions, and launches. Now, I do not want anyone getting me wrong.
The only way to make business and money is to sell your services. The way to spread your message is to market. They work and they are necessary, but they are tools… they are not strategy. They are tools… they are not the gift to share.
In all of the marketing hype and sales solutions we have lost sight of our most singular purpose and skill – US. The people.
The movement inside of us to be the change, to shape the world, and to help more people.
Do you know your message? Do you understand the purpose you are to live and share with others? I have been asking people and they are getting a bit stuck – see they put all their focus on the ezines, and the sales copy, blogging, and social media. They focused on learning skills and left behind the calling to serve. Again, don’t get me wrong, I am not shutting down my Twitter account – what better way to get my message out! But, I have to put the message before the marketing. I have to launch the movement above the business model.
- Rosa Parks
- Harvey Milk
- Ghandi
- Susan B. Anthony
- YOU
Stop Marketing… just for a moment. Can you hear what you are here to change? Pause. Clarify. Identify why. Stop Marketing. Start a Movement.
(c) 2009 Suzanne Evans
About the author: Suzanne Evans is best known as the ‘action expert’ and has coached hundreds of solopreneurs to model her multiple six figure business. Learn how you can help more people, make more money and have more fun doing what you love by signing up for your free copy of the 5-Part Mini-Course ‘Awakening Your Authentic Entrepreneur’ at http://www.helpmorepeople.com
Is This Just A Hobby?
Helpingpreneurs want to help. Imagine that. You have a giving heart and a spirit of support, healing, and love. Often times that beauty stops you from being business first. And business first is really important. Gina Ratliffe uses wonderful terms about service professionals asking
Are you a hobbyist?
or
Are you wealth conscious?
The wealth conscious entrepreneur understands that values, standards, and efficiency not only serve your business model, but serve your clients and customers. Is your business running organically and a little on the fly? Do you have policies, guidelines, and procedures in place? You cannot imagine how it will improve your effectiveness and your clarity.
Here are five must haves to make sure you are a wealth conscious entrepreneur and not just a hobbyist.
1. Honor your Commitments
In business your commitment is your word. Be on time, be ready, and over deliver. I have actually had a coach who did not show up for calls. Now, we all make a mistake, but follow through, show up, and deliver. If you have a product going out, be certain it goes out on time. If you are delivering a service, make certain it is as promised. You may glass these over as obvious, but stop and think. Am I honoring every commitment at the absolute highest level?
2. Set an Example
I read a great quote the other day… “Your sermon is best told by your life and not your lips”. Make certain you are modeling the positive image for your business and services. Your appearance, presence, energy, and language all represent YOU. It is easy to get busy in the day to day and forget what we are sharing. Sometimes it can be the smallest thing that someone picks up on and that is the image they carry forever. Preach through your actions and your words.
3. Run it Like a Business
When you are in the service indsutry, the same best practices business rules apply. You do not avoid policies, efficiencies, and procedures because your business is helping and supporting others. To truly help and support, you run your business clean and clear. Have policies, have your team and your clients understand them, and have them in writing. Keep all conversations and communication on a business level and remind yourself why you are running this business. If you are here to serve, then make sure your business is serving everyone’s highest interest by being clear and being well informed.
4. Have a Mentor
When you have a seasoned person to ask for guidance and support, everything is easier. One of my mentors always says, “Business is messy” and it can be, so to have someone to sound board, ask, and advise is leveraging your best interests in business growth. I am telling you… MENTORS… I don’t leave home without them.
5. Be Uncomfortable
Change is good. Not always easy. Not always comfortable, but it means something is shifting and we are moving. Being uncomfortable in your business and stretching yourself beyond the comfort zone means you are NOT in hobby mode. Begin to worry if everything is perfect and you are care free! It is in the discomfort that we risk, journey, and leap!
Your gifts are unique and only you can share the blessing of you. Make sure you are in wealth conscious business mode. It will serve you, serve your clients, serve your success, and serve your income growth.
(c) 2009 Suzanne Evans
About the author: Suzanne Evans is best known as the ‘action expert’ and has coached hundreds of solopreneurs to model her multiple six figure business. Learn how you can help more people, make more money and have more fun doing what you love by signing up for your free copy of the 5-Part Mini-Course ‘Awakening Your Authentic Entrepreneur’ at http://www.helpmorepeople.com
Entrepreneurial Mindset for Coaches – Pinpoint the Right Group of People to Work With
Step one in growing and launching a business is what I call Grow Up. Get your mindset for entrepreneurship. What this means is that maturity does not solely come from experience, age, wisdom or longevity. It comes from decisiveness. When you decide to stop living small and embrace your possibility, that’s when you reach full maturity.
Remember, coaching is a business. It’s a passion and for most of us it’s a calling, but at the end of the day you’re becoming an entrepreneur and it is a business. You may need to change your thinking to be more business-oriented, as many coaches do.
When I got my mindset for entrepreneurship, when I decided I knew that I could design my own destiny and that I wanted to be an entrepreneur, everything aligned. The teachers I needed showed up, the money flowed, and I became a center of influence.
You’ve got to get to a level of maturity and get your mind set for entrepreneurship first. Then follow your passion and what you love and know will become your niche.
Actually I don’t like the word niche. I think it actually holds a lot of coaches back and a lot of people get stuck on “What is my niche?” and a little obsessed about it. It is very important and you have to have a target market, but I’ve re-languaged that to be ‘who needs you most?’ Follow what you love and what you know will become who needs you most.
Think about what you cannot get enough of. What or who just fires you up and you could talk about it for days? It’s the kind of thing that people have to shut you up because you’re so impassioned you want to share it. That’s your target market. That’s your hive. Those are the people who need you most.
You might be like me. I was literally niche-phobic for almost a year. I could not decide what my niche was; I wanted it all. My business was growing nicely but I could feel that there was a weight that was keeping me from really exploding.
I now know that if I had gotten that target market – who needs you most – earlier, and if I had committed to that, I probably would have built my business in double time.
Most coaches have the problem that we want to help everyone, and that often ends up helping no one. We see the needs all around us, but it doesn’t mean we can help them all.
I knew very early on I was meant to work with other entrepreneurs, but I kept saying, “You know what? I just started building my business myself. I couldn’t possibly do that. Look at me. I’ve just started.” Even though my instincts and my gut were telling me that’s what I’m supposed to do, I ignored it for quite a while.
It was in my bones. Had I just embraced that I would have done things with less stress and even faster than I did them.
Getting your mindset right and understanding who needs you most are two factors that will be instrumental in bringing success to your coaching business.
I’d like to invite you to learn how to help more people, make more money and enjoy more freedom with the free 5-day mini course, “Awakening Your Authentic Entrepreneur,” at http://www.helpmorepeople.com/minicourse.htm
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