Archive for the ‘Marketing’ Category

Did you just pin me?

Published by Suzanne Evans   |   December 11, 2014   |   No Comments

Social Media is continually growing and more and more business owners are jumping on the bandwagon and starting to use Social Media as a powerful marketing tool. As an artist and a designer I am most drawn to Pinterest because it’s all about the visuals. Visuals I think are the most stimulating way to promote and get your message out to the world because it’s in your face… you don’t have to take time and read through, it pops out at you and grabs your attention right away. Instant gratification!

Most entrepreneurs don’t even realize that they could be using Pinterest multiple ways in their business. So I’m going to give you the quick 1, 2, 3 on how to start using Pinterest in your business. Trust me it’s life-changing! Just ask our 10K Club Members!

#1 – The Style File / Brand Identity BoardiStock_000021271557_Small
I don’t know why this comes as a shock when I tell clients to start using Pinterest to create a brand identity board when they are trying to start cultivating their brand. It’s like “oh, why didn’t I think of that before.” This is a great way to visually start carving out your brand identity. By pinning images that resonate with who you are and what you stand for you will start to see a trend in color, line, style, etc. The next best thing about creating a Pinterest board just for your brand… you can hand it over to a designer and BAM! they have a sense of what you’re looking for in design.

#2 – Products, Merchandise, Quotes… OH MY!
Reach a larger range of people! You can be using Pinterest to promote your products, merchandise, livestreams, and teleseminars… the possibilities are endless. What’s even better about pinning your products and merchandise on Pinterest is that if someone likes it they will pin it to one of their boards and your business will be exposed to all of their followers and friends. It’s like that game telephone… they just keep on passing your message to the next person.

#3 – Pinterest for Marketing
As I mentioned above you can use Pinterest to promote and market your products and programs… but you can also use Pinterest to build a following. Yes you can build a list on Pinterest! When it comes to building a list there are three big things you must do:
1. Create interesting boards and pins… AND link them. That means create amazing visuals that people will want to look at and click on and repin. Whether it’s a great quote with a visual or it’s a picture of you speaking on stage… remember Pinterest is all about visuals. Don’t forget to link your pin to your website! That way you can get them to opt-in to your ezine or freebie.
2. Follow like-minded people. Yes, it’s as easy as it sounds… follow them and repin their pins and they will show you the same love back. Again it’s like telephone, they will expose you to their following and like-wise.
3. Consistency. They have to get to know, like, and trust you. And to do this you need to make sure you’re pinning consistently. So pick a couple days of the week to start and stick with them! You’re people will start to expect it and continually want more from you.

Happy Pinning!
Britni Hanley, Creative Director

Britni

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The Lifestyle Business/Work Less Lie

Published by Suzanne Evans   |   November 20, 2014   |   No Comments
There is a huge lie being spread and it really makes me angry.Lifestyle Business

Work Less

Part Time Profit.

What the hell.  It’s almost a complete insult to hard working, caring, passionate people seeking to leave a legacy in their business.  I am all for freedom.  I am all for creating your own schedule.  And I think being an entrepreneur affords you a lot of choice.  And choice matters.

But creating something so you can work at it less is just blasphemy and quite frankly, lies.

It takes work to make things work.

And there is no pride in doing less.  Or saying I make money and do nothing.

I believe the only reason to build a business is because you have something so important to say that it must be said and something so important to do it must be done.

NOT to do less.

COACHING word cloudChoice yes!  Do less.  No.

Do you think Michael Jordan practiced part time?

Do you think Edison went into the office 3 days a week?

Did Michael Angelo seek to have a lifestyle business?

You either want to be a master…..or you are only after the money.

And when I get a bee in my bonnet about something the proof always shows up.  Three examples this week have truly hit home.  I have almost wept at the idea of loving something so much or wanting to master something so deeply it requires your full commitment.

Mrs. Wilkes owned a boarding house in Savannah that she turned into a restaurant.  She worked everyday of her life in that establishment until three weeks before her death at age 95.  She employed the un-employable.  She fed the hungry with leftovers and she left a legacy for 4 family members to continue to run the family business.

That’s mastery.

Dr. Dre has been in the music business for 27 years.  In those 27 years he has only been out of the studio for 2 weeks.  When you love what you do you don’t need to separate time off from time on.

That’s mastery.

Jason Brown walked away from a 5 year 37 million dollar pro football contract because he wanted to work harder and do more.  He moved home to NC to become a farmer where he will donate a portion of his crops to the food banks in his area and his focus is being a success in the eyes of God.

That’s mastery.

So the next time you see somebody pimping you (and that is what it is) “work less” and “lifestyle”….ask yourself this.

Do I want to learn from a master or from an individual who’s master is money?

When I die I want to be empty.  My friend, Larry, says his tombstone is to say “All used up.”  God Bless him.

 

Suzanne Evans, Chief Movement Maker 

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It’s Back

Published by Suzanne Evans   |   November 13, 2014   |   No Comments

To help give direction, guidance and to alleviate some of the stress that many will go through I have compiled a few tips that may give you some relief.
1.) Don’t wait! The tax filing deadline will come and the filings will be due. Sure you can file an extension and put it off. For only so long will the “Tax Man” wait and you will still be faced with the same task, now more difficult because of the time that has elapsed and our memories are not as clear as we would have hoped. Start to keep your records beginning January 1st and throughout the year.

?????2.) Get Organized! Treat taxes and related paperwork like a sub-division of your company. It needs to have a place and time in your work routine. One may argue, “I don’t have time for this, I have a business to run.” The truth is you may not have a business if you continue with this attitude. Dedicate a location where you will maintain all your tax records. It could be as small as a single drawer filing cabinet, or as big as an entire office. Having all documents needed for tax time in one location will simplify things and give you a little peace when the end of year approaches.

3.) Educate yourself! Do a little research, find out what the government is looking for when tax time comes. I am not saying become a Tax Accountant, heck, even professionals in the field have a difficult time keeping up with the changes in the IRS tax code. Read some on-line articles, web-blogs or even a simple book explaining the basics. If I were to give one sentence to sum up what income taxes are all about, it would be this: “At the end of each year our government would like you to give a portion of any profit that you make as a business to them.” Everyone may have their opinion about this but that is not what I am addressing at this time.

And finally…it is not always a bad ending. As a business owner when you get involved in your Tax Filing process you will uncover things which could actually save you money in the future. And after all, isn’t that what you went into business for in the first place. Who knows, just maybe you will even get a REFUND!
Eric S. Smith, Controller 

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Website 101

Published by Suzanne Evans   |   November 6, 2014   |   No Comments

I often get told by new clients that they are waiting to put up a website until they get “more established” as a business owner. But I’m calling bullshit, what most of them are really saying is: “I don’t know how to put up a website.” Or “I don’t know what to put on a website as a new business owner.”

We live in a day and age where technology rules the world. I mean who doesn’t love to Google peruse?! For business owners not to have a website right away is not taking advantage of the market that’s constantly using the World Wide Web.

The thing is, as a newbie you don’t need to have a gorgeous, perfectly designed website. You just need something and something is always better than nothing.

But I’m here to make it easy. I’m going to give you my Big 3 Web Tips for starting a website AND then I’m going to share my Top 5 Things Every Website Must Have. Seriously, you just hit the jackpot!?!

Big Tip #1: Keep it in the family.
What I mean by this is buy the domain name and the hosting in one place just for the sake of simplicity. I suggest GoDaddy.com, they have great packages for URL purchases and web hosting. Don’t worry about purchasing a URL for 5 years, just purchase it for 1 year and renew later.

Big Tip #2: WordPress Friendly.
I always recommend for beginners to try ouiStock_000015791865_Smallt WordPress. It’s user friendly and easy to make simple changes. And later you can get really creative and customize a lot of your site.

Big Tip #3: Get to love YouTube.
With every area of life YouTube is a plethora of knowledge! Seriously! You can learn how to fry an egg on YouTube. And the best part… it’s FREE! So get to love YouTube because you can look up simple testimonials on how to use WordPress and tweak your website.

Now that I’ve covered the web set-up basics… let’s jump into what should be on that site!

Must Have #1: Your Name and/or Biz Name
Easy right? Just make sure that it’s one of the more prominent things on your website. Maybe the font is a little bigger and a little bolder and centered.

Must Have #2: What do you do?
Be sure to include a quick paragraph about the key things you offer or provide to your target market. You could even include a couple of stock images to convey what you do (people love visuals).

Must Have #3: Contact Information
You want their business and they need your business. So give them a way to get a hold of you: email, phone numbers, etc.

Must Have #4: Social Media Access
Now if you’re clueless to social media (go to YouTube and let it give you some love on social media). But if you are active on social media go ahead and add your social media links to your site. This is a great way for your target market to really get to know your business and you on a more frequented level.

Must Have #5: Lead Capture
Don’t let them leave without getting their info! This is a great way to get some lead generation. A simple form (I love FormBuilder Plugin) will let them send you their email information. Then you can send them an automated Thank You OR even send them a free gift, etc.

The overall key for my business newbies, is keep your website clean, easy to read, and simple!

Happy Web Building!

 

Britni Hanley, Creative Director

Britni

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The Glass Floor

Published by Suzanne Evans   |   October 30, 2014   |   4 Comments
The last year has been very painful for me personally.  Let me get clear by saying I am healthy, my family is healthy, and I am OK.  I will share the specifics in the months to come.

But here is what I am ready to share with you.  Ya know that glass ceiling you always hear about?  It’s invisible but you keep running up against it?  There is also a glass floor.  Or let me say you can create a glass floor if you build your business right.

Let me explain.

Business is hard.  One of the most difficult things you can ever do and the most rewarding.

But what seems to be a little harder than business is…. LIFE.

We can’t stop life.  We can’t stop the heartaches and the health issues.  The family dramas.  The husbands that leave.  The homes we lose.  The children who take the wrong paths or the the people that betray us.  It’s just life and we can’t stop it.

And if we are in business we can’t let life stop our business because on the other side of the tragedy or hardship we are facing we could be left with a mess of our business and finances.
Spiral staircase

Here is what I did right.

I worked hard.

I built a team.

I created systems.

I leveraged my business to be scalable.

I hired really well and fired well.

I didn’t dwell on mistakes and just kept moving forward.

And so 2014 rolled around.  And it really kicked me in the gut.  I have struggled many days to have my head screwed on right and have shed more tears in the last 200 days than in my whole life.  When things would get better something would get a little worse.  And in my worst moments I thought I was kinda spiraling down.  And then I learned… there is a glass floor.

I had built the glass floor and didn’t even know it.

I couldn’t have my business be hurt or damaged.  I had created a glass floor that caught me every time I felt like I was falling.  It protected me.  And it was like magic.  So, the big lesson for me this year has been you must create a business that builds that glass floor so when life feels like it is forcing you down and your business might suffer it catches you.

1) Have a path way or a means to keep going (even in the hardest of hard times).  My 75% is better than most people’s 100% and that is because I care about what I do and I care about the people I do it with and for.

2) TEAM.  I don’t care if you are running a 10 million dollar business or have one client- do you have a plan that someone can step in if you fall apart?

3) Systems… especially in marketing. My marketing can be on auto pilot.  My favorite thing to do is innovate and create, but if I can’t- we can pull something from the vault that worked, dust it off, and make it shine.

4) Responsibility.  Realize and honor that if you offer a service or product then that’s just your life folks… you better make it happen.  You can’t allow others to suffer because you are.  Deliver what you promise.

5) Be honest.  Life can be tough and very unexpected.  Clients/customers want to know the truth and people are good.  If you are honest they will not only understand, but build an even deeper relationship with you.

So, how did I have the most difficult personal year of my life and have my team, revenues, and company grow significantly?  I built a glass floor that would catch me.  And so when life got hard- business kept growing.

I’m happy- life is good- and I love running my business.  But shit happens and when it does don’t let your business turn to shit because of it.

 

Suzanne Evans, Chief Movement Maker 

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