As I say everyday, you don’t have to be an actor to be great on camera, but you do have to be the best version of yourself. Enthusiasm and excitement (subtle and controlled) creates engagement – And engagement is the key to your success in this area. You have to learn to perform (aka, “turning on”) – and that really only means learn to speak with some dramatics and flair – people want a show…they are conditioned to see spokespeople, actors, television interviews and of course, Youtube. Get it thru your thick skull, people are bombarded in life, you have to earn their attention. People, in general, give very little shit.
Stop and think about your own life for a moment. If you are an online business, marketer or coach, you probably have to do more than just show up. You have to drop the kids off, arrange to get the washing machine serviced, your emailing is blowing up, what? I need insurance? You finish something and start another, you still haven’t finished the expense report for last month….ok you get the point…or do you? Well here it is!
YOUR COMPETITION IS EVERYTHING! - not just other coaches, etc. YOU MUST BE AWESOME!
And that’s why we start by taking a serious look at your performance.
When I speak, do people listen – do they seem genuinely engaged?
Do I have the personality to make money off of my name?
Can I push myself to be a great performer?
And to take it a step further, a lot of times people won’t even watch your video when they are watching your video. performing People multitask, and can end up just listening to your videos. How would this happen?
Well, let’s say someone is watching your video and they hear the Facebook or gmail chat ding. Do you really believe they will just stay and watch? Or is there a chance that they might go check their email? There certainly is! And that’s why performance centers around your speaking voice. You must have a good flow, great timing, use inflection, and speak with conviction. And the good news is you can train yourself (and be trained) in this. In addition to taking this course, take an acting class, an improv class. Go to toastmasters. Listen, this is important – if you don’t learn to sell yourself (meaning, people just like you), this will never work.
Some of my favorite performers:
Larry Winget (dude is just freakin cool)
Jimbo Marshall (duh)
TV Personalities: Jimmy Fallon, John Oliver, Tina Fey, Amy Poehler
You need to watch videos. Learn what makes the above performers engaging. Notice how everything they are saying seems really important even when it’s a simple video. Watch some of these performers with your sound turned off and notice how they still seem excited and enthusiastic on mute!
And finally, you have to start learning how to laugh at yourself. No one is ever perfect, have a little fun and relax!
And finally, people are going to judge you one way or another, so you can decide which you they judge. Will it be the YOU that YOU love? Or the more timid, less confident version of you? Oh, you hate it when I make such fucking sense don’t you. This is Jimbo Marshall, and I’m out.
Jimbo Marshall, Creative Director
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