I often get told by new clients that they are waiting to put up a website until they get “more established” as a business owner. But I’m calling bullshit, what most of them are really saying is: “I don’t know how to put up a website.” Or “I don’t know what to put on a website as a new business owner.”
We live in a day and age where technology rules the world. I mean who doesn’t love to Google peruse?! For business owners not to have a website right away is not taking advantage of the market that’s constantly using the World Wide Web.
The thing is, as a newbie you don’t need to have a gorgeous, perfectly designed website. You just need something and something is always better than nothing.
But I’m here to make it easy. I’m going to give you my Big 3 Web Tips for starting a website AND then I’m going to share my Top 5 Things Every Website Must Have. Seriously, you just hit the jackpot!?!
Big Tip #1: Keep it in the family.
What I mean by this is buy the domain name and the hosting in one place just for the sake of simplicity. I suggest GoDaddy.com, they have great packages for URL purchases and web hosting. Don’t worry about purchasing a URL for 5 years, just purchase it for 1 year and renew later.
Big Tip #2: WordPress Friendly.
I always recommend for beginners to try out WordPress. It’s user friendly and easy to make simple changes. And later you can get really creative and customize a lot of your site.
Big Tip #3: Get to love YouTube.
With every area of life YouTube is a plethora of knowledge! Seriously! You can learn how to fry an egg on YouTube. And the best part… it’s FREE! So get to love YouTube because you can look up simple testimonials on how to use WordPress and tweak your website.
Now that I’ve covered the web set-up basics… let’s jump into what should be on that site!
Must Have #1: Your Name and/or Biz Name
Easy right? Just make sure that it’s one of the more prominent things on your website. Maybe the font is a little bigger and a little bolder and centered.
Must Have #2: What do you do?
Be sure to include a quick paragraph about the key things you offer or provide to your target market. You could even include a couple of stock images to convey what you do (people love visuals).
Must Have #3: Contact Information
You want their business and they need your business. So give them a way to get a hold of you: email, phone numbers, etc.
Must Have #4: Social Media Access
Now if you’re clueless to social media (go to YouTube and let it give you some love on social media). But if you are active on social media go ahead and add your social media links to your site. This is a great way for your target market to really get to know your business and you on a more frequented level.
Must Have #5: Lead Capture
Don’t let them leave without getting their info! This is a great way to get some lead generation. A simple form (I love FormBuilder Plugin) will let them send you their email information. Then you can send them an automated Thank You OR even send them a free gift, etc.
The overall key for my business newbies, is keep your website clean, easy to read, and simple!
Happy Web Building!
Britni Hanley, Creative Director
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