Archive for the ‘Marketing’ Category

Top 10 Roadblocks to Your True Desires

Published by Suzanne Evans   |   February 19, 2015   |   No Comments

As we begin to take responsibility for our own lives – our own choices, we may begin to see things showing up that we were never aware of before. Perhaps these things have always been here or perhaps they have gradually trickled into our behavior and circumstances little by little.

Let’s take a look at 10 behaviors you could be trapped in that may be blocking your off from your potential and the life you truly desire.


  • Is there anything that you do out of sheer obligation, i.e., going to volunteer meetings, Over, Under, Around
    acting on boards, or regularly attending activities that do not bring you joy and excitement?
  • Do you have piles of clutter around you, papers that need sorting, clothing and items that “one day” you will take to Goodwill or down to the basement storage?
  • Do you say “yes” to requests from friends, family or co-workers without thinking about whether you have time to do it or even if it is something that you want to do?
  • Do you have “soft addictions” that keep you nice and distracted from spending time contemplating your own desires and taking the necessary steps to achieve them – such as excess shopping, socializing, exercising, sleeping or TV watching? (You could probably think of many more!)
  • Is there someone you are holding a grudge against or blaming for creating or keeping you in your current situation, even your current thinking and beliefs?
  • Are you always making a list of the things you want instead of making a list of what you are so grateful to have right in this moment?
  • Are you speaking negatively or gossiping about someone else, knowing you would never say these things to them in person?
  • Are you talking to yourself in language that ridicules your behavior, your intelligence or your abilities? (Yes, it still counts even if it’s humorous.)
  • Do you shut yourself off from the help of others, feeling like you have to do everything on your own?
  • Do you continue to repeat your “story” about a certain wrong done to you or the pain of a situation you were or are currently in?

All of these are ways that we (our ego) keep ourselves from living the lives that somewhere inside we know we are meant to live. They keep us, not only disconnected from Spirit, but also disconnected from ourselves. When we are disconnected from ourselves, we can’t take action that will support us and help us grow in the direction of our bigger life – not to mention live our lives with the peace, joy, love and abundance that we truly desire.

I invite you to take a good look at the above list and see if any of these behaviors are showing up for you. Be honest and open with yourself. As you ponder your own behavior, you may come up with behavior that isn’t on the list. Make notes of these behaviors as well. In particular, look for the “soft addictions” that are keeping you distracted and “busy”, making it impossible to step into your own Greatness!

This is not a time to beat yourself up. It is a time to be honest and consciously aware of the choices you are making in your life. The more you are aware of what your habits and behaviors are, the closer you will get to taking action to correct them.


Paige Stapleton, Director of Client Development


Building Trust Through Social Media

Published by Suzanne Evans   |   February 12, 2015   |   No Comments

The use of social media has been a hot topic for business marketing for years now. Businesses are still trying to figure out the secret behind getting likes on Facebook, having followers on Twitter, getting people to comment on Instagram and so on.

Not only is it important to provide your followers with current and exciting content, but you have to do so while building their trust. Building social media campaigns can be daunting at first, especially for those who believe it’s okay to post without thinking twice, but taking a step back and looking at the bigger picture can be beneficial.

When beginning your social media campaigns keep these 10 tips in mind to keep your followers on their toes, coming back for more, and most importantly feeling they can trust you…

  1. Content: This is the number one way to build your followers trust. Be sure you are providing IMG_3404your clients with products and service that will provide value to them and your market.
  2. Build influences: Sponsor leaders in your community, promote your clients or fellow co-workers. Your followers will notice that you care to help others well building your own brand.
  3. Be human: Let your employees and customers share their story with your company, if you make a mistake live up to it. People make mistakes, but it’s the way you handle your mistakes that people will remember most.
  4. Say thank you: Don’t be afraid to acknowledge the help from others. Say thank you to your newest followers and say thank you to people sharing your content. A simple thank you can go a long way in the eyes of your followers. If you miss a thank you don’t sweat it, but try and recognize the people that help you out.
  5. Size doesn’t always matter: Building trust through social media involves building relationships. In this case its okay that you don’t have 84930248 friends on Facebook or 483904 followers on Twitter, build your following slowly and develop relationships with those followers.
  6. Design of your Website and Social Media Pages: Have you ever opened a website and the design was so terrible you immediately x-ed out of the box? A similar feeling happens with social media. If someone lands on your page and notices that it’s not user friendly or that you are not active they will leave the page and you will lose credibility.
  7. 80-20 Rule: 80% of your posts should be what your audience wants to know, enjoy, and learn to make their day better. 20% of your posts should be about what you do, what your selling and how your business can benefit your clients.
  8. Quick Customer Communication: If your clients know they can reach out to you on social media and expect an answer then provide them with one! Set a time limit that you want your company to respond back within. We use the 24 hour turn around policy during the work week.
  9. Always Keep Your Promises: If you are offering a product or promising to give out some pressing information, live up to that! You will instantly loose credibility if you offer your followers something and then never follow through. If you can’t keep your promises then don’t offer them.
  10. Have fun: Most importantly, HAVE FUN! Don’t be afraid to show your personal side, share stories, and have fun with the work. Not everyone wants to see hard core business posts every day.

Now don’t be afraid to step out of your comfort zone and begin planning your social media campaigns! Implement a little at a time and see what works best for your company. If you need some inspiration be sure to follow us on our various social media accounts!

Twitter @SuzanneEvans
Instagram @suzanneevanscoaching


Stephanie Coppola, Marketing Assistant 

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How to Conduct an Effective Workshop

Published by Suzanne Evans   |   January 22, 2015   |   No Comments

Every company I have ever worked with has had problems of some sort. Problems are caused by a variety of factors ranging from incompetence, weak management to growing pains. How companies react and deal with those problems determines how successful they will be. You can ignore them and hope they will work themselves out or you can take a systematic approach to eliminate them and take steps to ensure they don’t return. As the CEO or Owner, you should already know what these problems are but if you don’t, just ask your staff. Trust me, they know!

One of the most effective tools you have available to identify and correct problems is the Workshop.

An effective workshop will have you and your staff solving problems, owning the solutions, and implementing them enthusiastically.

This process is to be used anytime you have problems or issues to be resolved or improvements you need to make in your company. It gets the staff involved in the creation of the solutions and results in higher morale, enthusiasm and better and faster implementation.

1. Put up on the board the topic to be solved, i.e. “Things that are stopping our company from Growing”

2. Now ask everyone in attendance (if necessary, split into groups of 3-5 people) to write down the things they feel are stopping the company from growing. This process will get the participants owning the ideas and allows everyone to benefit from your top performers and best thinkers.Business meeting

3. Write down everyone’s idea on the whiteboard or flip chart. (You may end up with 10 to 15 after eliminating the duplicates). Discuss the items as you put them up. Clarify anything that’s not clear by asking questions. (What exactly did you mean by that? How specifically would that be done? So, what you are saying is … and so on.)

4. Get everyone to write down their top three ideas, from the list on the board, in the order of importance from 1 to 3.

5. Go around the room and ask each person (or group) for their top three choices and rating. Your goal is to find the three solutions that everyone agrees are the best.

6. Each person should now think of an assignment/task to integrate the top three ideas into the next week’s activities. Write these down. The assignment is designed to get everyone to implement the idea that week. (NEVER proceed to new tasks without first implementing.)

7. Ask for the ideas on implementation and write them on the board. Ask the group to now take the top three ideas and rank them as before. (See #4 and #5 above). Select the top three assignments and implementation strategies and give them to the group to implement.

8. Write a memo. Include the top three problems, solutions and implementation strategies (include the person responsible for any action relating to implementation). Circulate this amongst all staff and file the memo in a 3-ring binder divided by tabs for workshops in each key area.

9. Next week’s meeting: review the action and results. Discuss the newly created material: What worked, what has not and how can the various policies and procedures be improved.

10. File the memo and the notes from your review.

Lou Andruzzi, President 

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Do you know Wayne Dyer?

Published by Suzanne Evans   |   January 8, 2015   |   No Comments
I wanted to share this amazing letter written by Dr. Wayne Dyer on New Years…. I think better than anything I have ever read he summed up how to approach the New Year and all you want to accomplish- I could in no way say this better, so I will let him say it.  Enjoy!

Written by Dr. Wayne Dyer

Today is the dawn of the New Year. So you’re probably working on a list of things that you’d like to get done in 2015. Well, I’d like to ask you to forget about making these resolutions. Forget about deciding on the first day of January how you will be conducting your life in September, some nine months later. Any resolution that involves making decisions about future behaviors is a waste of time. It also reinforces the self-defeating notion of living in the future.

For 2015, wouldn’t you rather live in the present moment?

This day that you’re living right now is the only day you get. Period. You can resolve to be skinny when next July rolls around, or to quit smoking next month, or to write that book you’ve been meaning to, or to embark on your overdue exercise program by the end of this year. You can go about resolving until the cows come home, and you still have to live your life just like everyone else on the planet: One day at a time.iStock_000054151286_Small

You can only live minute to minute. You can certainly use up your present moments thinking about what you’ll be doing in the future, but that doesn’t change the fact that you can only live in the now. The important question to be asking yourself is:

How am I going to live in the present moment this year?

Will I waste these moments reviewing the way I used to behave? Will I waste these moments reviewing how I would like to behave in the future rather than resolving to live each day to the fullest?

The New Year is a good time to initiate a plan so you can make some changes and help live your life to the fullest. See if you can practice thinking differently. Decide very specifically what it is that you would like to change about yourself in 2015. If you have some goals in mind, vow to work on them day by day rather than making them a year-long project.

When you set up day-to-day goals for yourself, you can begin living this way for the rest of your life. Remember this little piece of advice, which will be extremely helpful to you if you can incorporate it into your life: When you go for one entire day without eating sugar (or not smoking, or being assertive, or any other new behavior), you are a totally different person at the end of that day. What you must learn to do is let that totally different person decide on the second day whether to do it again on this new day, rather than letting the same old person decide today that it is going to be difficult in a couple of days anyhow, so what’s the use. Always let the New You make the decision, and then you’ll be living your present moments.

Remember, you are in control of all thoughts in your head. When you are using up your present moments to worry about the future, constantly reviewing the past to come up with how you should have done it differently, or contemplating disaster, remind yourself that you are wasting this particular present moment.

Practice cancelling out negative thoughts for a few minutes at a time. Vow to enjoy the next five minutes regardless of what has previously transpired or what you think is about to happen. Remind yourself of the folly of wasting your present moments on mental activity that focuses exclusively on your past or imagined future. All of your thoughts about what you should have done, or how terrible things were in the past will not change one tiny slice of the past.

As you celebrate this New Year and each precious present moment, here are 10 reminders to help you live in the Now:

1. Remember that habits are changed by practicing new behavior. By practicing new thinking every five minutes, you’ll soon begin to master the art of present-moment living.
2. Do an honest assessment of your “problems.” You’ll very likely discover that almost all of your problems are really in your head and not located in reality.
3. Take time to be mindful of everything around you. Begin to look at your entire surroundings in a new light. Observe every detail on every face, every building and every object. If you do this often enough it will become a habit that will facilitate your being alive in every moment of the year.
4. Change your attitude. Begin an attitude-redevelopment plan. That means practice enjoying everything you do.
5. Be specific about what you want and take action. Decide on one thing that you would like to work on and do it today. Work at it daily, rather than making it a long-range objective.
6. Create a self-improvement agenda for yourself. Put on your agenda whatever activities you’ve always thought about but never had time to do. Do them now.
7. Rid yourself of mundane chores that are not really that important. Spend more time making your life a pleasure.
8. Eliminate procrastination as a lifestyle. Instead of talking to yourself about what you are going to do next week or even tomorrow, use this time to start a new task.
9. Don’t give up control of your life to others. You cannot enjoy the present moment if you are busy trying to make everyone else like you. People respect you more when you operate from a position of strength and self-reliance.
10. Feel good about yourself. You are a magnificent human being. Always feel good about that self that you are always with.

For 2015, as I have for many other years, I vow to be fully alive and see the world the way Walt Whitman described it to be many years ago: “To me…every cubic inch of space is a miracle.” I really believe that.

I wish you a New Year filled with many miracles. May you live a long and productive life—one present moment at a time.

Dr. Wayne W. Dyer

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Did you just pin me?

Published by Suzanne Evans   |   December 11, 2014   |   No Comments

Social Media is continually growing and more and more business owners are jumping on the bandwagon and starting to use Social Media as a powerful marketing tool. As an artist and a designer I am most drawn to Pinterest because it’s all about the visuals. Visuals I think are the most stimulating way to promote and get your message out to the world because it’s in your face… you don’t have to take time and read through, it pops out at you and grabs your attention right away. Instant gratification!

Most entrepreneurs don’t even realize that they could be using Pinterest multiple ways in their business. So I’m going to give you the quick 1, 2, 3 on how to start using Pinterest in your business. Trust me it’s life-changing! Just ask our 10K Club Members!

#1 – The Style File / Brand Identity BoardiStock_000021271557_Small
I don’t know why this comes as a shock when I tell clients to start using Pinterest to create a brand identity board when they are trying to start cultivating their brand. It’s like “oh, why didn’t I think of that before.” This is a great way to visually start carving out your brand identity. By pinning images that resonate with who you are and what you stand for you will start to see a trend in color, line, style, etc. The next best thing about creating a Pinterest board just for your brand… you can hand it over to a designer and BAM! they have a sense of what you’re looking for in design.

#2 – Products, Merchandise, Quotes… OH MY!
Reach a larger range of people! You can be using Pinterest to promote your products, merchandise, livestreams, and teleseminars… the possibilities are endless. What’s even better about pinning your products and merchandise on Pinterest is that if someone likes it they will pin it to one of their boards and your business will be exposed to all of their followers and friends. It’s like that game telephone… they just keep on passing your message to the next person.

#3 – Pinterest for Marketing
As I mentioned above you can use Pinterest to promote and market your products and programs… but you can also use Pinterest to build a following. Yes you can build a list on Pinterest! When it comes to building a list there are three big things you must do:
1. Create interesting boards and pins… AND link them. That means create amazing visuals that people will want to look at and click on and repin. Whether it’s a great quote with a visual or it’s a picture of you speaking on stage… remember Pinterest is all about visuals. Don’t forget to link your pin to your website! That way you can get them to opt-in to your ezine or freebie.
2. Follow like-minded people. Yes, it’s as easy as it sounds… follow them and repin their pins and they will show you the same love back. Again it’s like telephone, they will expose you to their following and like-wise.
3. Consistency. They have to get to know, like, and trust you. And to do this you need to make sure you’re pinning consistently. So pick a couple days of the week to start and stick with them! You’re people will start to expect it and continually want more from you.

Happy Pinning!
Britni Hanley, Creative Director


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