Archives For The Marketing Category | Suzanne Evans

Archive for the ‘Marketing’ Category

Advertising that Actually Works

Published by Suzanne Evans   |   April 10, 2014   |   No Comments

So, I’m pretty much a bit of a marketing and business building geek. Basically I love to read, watch and consume anything that has anything to do with how to grow your business!

And I wanted to share with you that one of my favorite resources for seeing what is trending and what the “BIG Boys” are doing is the Harvard Business Review (HBR for short).

Now in another life I may have gone to Harvard for my MBA instead of getting a BFA at a conservatory, but I really think it’s all perfect, because I learned about theatre and entertainment when I was young and passionate about it and now I get to learn about business and being a business coach as I’ve seen more of the world and am more passionate about making a difference and making money.

And the coolest thing is that they are both so interrelated it’s a little crazy, but more on that in a minute.Advertising

This month’s HBR is all about “Advertising that Works” and how the marketplace is totally shifting. How the old model of tracking singular lines of advertising don’t work anymore… it’s no longer independent marketing activities standing alone that are driving traffic, but actually a more holistic marketing universe that is at play these days.

For instance a TV spot leads to a Google search that has a prospect watching a Youtube video about a product, which prompts a search for reviews, that finally leads to a sale.

What does that mean for you?

It means that if you are trying to start a movement and help more people, that your Pintrest pin, leads to watching a YouTube video, which leads to an optin or a purchase. (Remember that YouTube is the second largest search engine).

That if you are doing FaceBook ads, pay-per-click or other paid traffic, that just the presence of your ad (the impressions you are leaving) can prompt deeper inquiry on Goggle, leading to a Blog post that drives them to optin for your e-book, that takes them through a 21-day email sequence that leads to them buying your business coaching services, hire you to speak, buy your home-study, or whatever else you are offering.

It means that testimonial you gave that entrepreneur about their product or service, drives traffic back to your site.

Basically, when it comes to online (or off line) marketing and advertising in this day and age, you need to look at having multiple avenues and make sure every single one has a clear call to action, driving people and prospects where you want them to go.

And frankly, this is where I think women entrepreneurs have the advantage over men. In my experience this is already happening in woman-lead small businesses, as there is a more inclusive, holistic approach from the start. And with a little strategy and a few small tweaks will open the door for this new direction that advertising and marketing in general is heading.

And this ties into what I was saying earlier about entertainment and business being interrelated.  You see, your clients, your customers, basically every person on the planet LOVES a good story and loves to be entertained…. we get pulled in, we emotionally attach and we empathize and get inspired.

The important thing for the savvy business owner to remember, is that we all buy based on emotion.  That’s what all the major Madison Avenue marketers figured out decades ago.

But for the first time in the history of advertising (and really marketing) the start-up, the soloprenuer, the “little guy” can leverage online and offline media, just as effectively, if not more than the established “big-guys”.

All it takes is a little creativity, some elbow grease and the decision to do what it takes to get seen by your ideal clients.

And that’s a huge part of what we do here at Suzanne Evans Coaching, we get out there on lots of different platforms and leverage them through a cohesive, holistic approach of bringing people back to our sites to interact with us.

So if you’re ready to get seen and drive some serious traffic, get creative, get motivated and start making your “impressions”.

And as a side note,  if you want to learn more (or just want to geek out a little) check out Wes Nichols’ article in March’s HBR.

Brian Stark , Director of Strategic Development

Brian

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Are you striving to be a “Best Place to Work” Company?

Published by Suzanne Evans   |   March 20, 2014   |   No Comments

In a recent survey by Deloitte Consulting and the International Society of Certified Employee Benefit Specialists, a nonprofit educational association, 75 percent of corporate respondents identified the ability to attract, motivate and retain talent as a top five priority for their annual agendas, up from 69 percent in 2006 and 56 percent in 2005. This growth was even more pronounced among companies with revenues exceeding $1 billion; 77 percent of respondents in this category identified the issue as a top five priority, slightly higher than the control of health care costs (73 percent).

One way that employers may attract, motivate and retain talent is by providing desirable or attractive benefits. However, benefits are costly and the costs are rising. In order to balance the competing objectives of providing benefits that will be attractive to employees and controlling costs, employers need to consider a number of issues.

First of all, companies should consider employees concerns about equity. Equity is when executives receive substantially better benefit packages than a company’s “rank and file” employees. Employee dissatisfaction may result and significant disparities between executive and employee benefits can sometimes become an issue in labor union negotiations. As an example some company executives can receive what is called a golden handshake or golden parachute. A golden parachute or handshake is a clause put in an executive’s contract to grant them large benefits if their employment is terminated. This type of package can be viewed as a benefit to the executive receiving the contract, but a disadvantage to those employees at a lower level. The view from the employer’s side is that they secure work for high-paid executives, but the downside is that the contract does not specify the executive to perform well.
Next, employers considering benefits to attract, retain and motivate employees need to take into consideration economic issues. According to National Underwriter Life & Health magazine, in a 2006 study, 90% of the benefit managers surveyed rated “controlling costs of both health and welfare benefits” as the most important factor they consider in making benefit decisions. As benefit costs appear to be increasing exponentially, employers are trying to control those costs. In addition to paying some share of employee’s benefit costs, companies must pay costs of administrating the plan. Administrative costs are those costs to the employer via fees from equity companies who are the initial benefit provider. According to the survey listed above, reducing human resources administrative costs was significantly lower in importance this year compared to a similar study constructed in 2002. Benefits-BlocksThis is perhaps a sign that concerns of increasing costs in medical plans are taking precedence over reducing administrative costs. While controlling costs may improve a company’s bottom line, going too far in this direction by reducing benefits or by shifting more of the costs to employees may reduce job satisfaction or motivation on part of employer’s workers.

Employers designing benefits plans may also run into certain political issues. For example, Wal-Mart recently experienced a surge of negative public opinion and political outcry when memos came to light that revealed that the company had contemplated cutting benefit costs by dismissing elderly workers and those with health problems and limiting employees eligibility by restricting many to part time schedules.

Another political issue is if married employees with families receive benefits for their spouse or daycare benefits for their children. Offering coverage for controversial or experimental medical treatments, or denying such coverage could have political repercussions as could the denial of benefits to unmarried life partners. Lastly, the Starbucks article could bring up a point on politics. This article speaks how employees are eligible to participate in the company’s 401(K) plan if they are full time or part time and receives over 240 hours of work. It would seem that the misappropriation could be seen that a full time worker is getting similar benefits as compared to the part time worker.

Competitiveness may be a key factor when employers are deciding what benefits to contribute to employees. The attractiveness of your benefits package can make a difference, with regards to attracting new hires, between pulling in star candidates and having to settle for average performers, especially when the labor market is tight. (Potter and Youngman) The disadvantage of using employee benefits to attract new applicants is it may take additional effort to make them feel that your benefits are better than the next interviewing company’s. The key to competitiveness is differentiation. Even when particular benefit elements are seen as desirable or almost universally offered, employers could still differentiate their programs.

“More experienced” applicants may be the ones most likely to place the most weight on a company’s benefits package in considering whether to accept a job offer. According to Employee Benefit News, much is being written about the value of retaining and recruiting older workers. The advantages of having mature employees-baby boomers and members of the Silent Generation preceding them-are well known, they tend to be stable and loyal. Most are highly skilled. Workers with long tenures possess workplace experience and institutional knowledge that is difficult, if not impossible to replace. If there is a downside to employing a veteran workforce, it’s higher health care bills. There’s no getting around the fact that older human assets break down more often and require more costly maintenance.

Lastly, employers looking to make benefit decisions based on employee attractiveness, retention and motivation need to look at overall employee satisfaction. Again, according to the National Underwriter Life & Health magazine, in a 2006 study found that attracting and retaining employees and increasing employee job satisfaction continue to be the two most important goals of benefit plans among over 500 employers with 10 to 2000+ employees. They said, “Helping employees plan for their financial future is also key.”

A factor to consider along with job satisfaction is motivation. To further explain the connection between job satisfaction and motivation and employee benefits, it is useful to take a look at Hertzberg’s theory. Hertzberg’s theory describes motivation as being based on two factors: motivators that are associated with job satisfaction, and hygiene and maintenance factors, which are called job dis-satisfiers. Motivators consist of achievement, recognition, work itself, responsibility and advancement. They are central and related directly to the nature of the work and rewards attainable from work performance. Hygiene includes company policy and administration, supervision, salary, interpersonal relations with superiors, subordinates and peers and working conditions. These are extrinsic and associated with the work environment. The important thing to remember is that these two factors are different. For instance, providing for hygiene needs can prevent dissatisfaction for the employee and disadvantages to the employer, but does not contribute to satisfaction and therefore cannot increase motivation. The best way to increase motivation is from the central factors, so it is advantageous for employers to identify and utilize effective motivators.

In conclusion, in considering how to use benefits as a means to attract, retain and motivate employees companies need to take into account issues related to equity, cost, politics, competition, recruiting and even job satisfaction and motivation. Overall it is interesting to see employers who worry more about the benefits that are provided than the employees do. Although benefits are a consideration of potential employees, the top consideration when deciding to join or remain with an employer is “the quality of coworker and/or customer relationships,” followed by the opportunity for work/life balance and “working for an organization whose purpose/mission they agree with.”

 

Lindsey Pascoe, Controller

Lindsey

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Google THIS!

Published by Suzanne Evans   |   March 13, 2014   |   No Comments

At SEC, Google plays a vital role to our everyday operations.  Not only does it supply our business email accounts, it is used in our everyday communication with each other.  In the earlier days of business, everyone needed a land line and if you wanted to meet face to face you had to book your hotel room, flight and car rentals, which could be costly and risky to a business.  Fast forward to the present and with the use of Google a lot of awesome tools are available for business to take advantage of. The best part of this is that most of the services are free… well sort of.

One of the free services that Google offers is Gmail Chat. G-Chat instantly became popular among Gmail users via the browser-integrated chat system, because this was one less application to download; such as AIM.  At SEC our team constantly g-chats to quickly pass informally written information as needed.  G-chat is also available on a large number of mobile devices because they all support web-browsers making G-chat very versatile. Google-Logo

With the implementation of Google voice, another great free service, I now have two phone numbers associated with my cell phone.  Google provides a free VoIP local phone number that offers voice mail, conference calls and email notifications.  Having a free local number not only saves money but keeps my anonymity, because I do not have to disclose my personal number.  Clients in the US and Canada can be called with no charge, however international calls vary from $.10 and up.

Another great feature that SEC uses from Google is video chat, which allows a user to establish a video conference with little ease.  This feature is also integrated into the browser, but requires a cross-platform plugin to operate.  Since we have team members in California it makes it easy to have face-to-face meetings to not only talk, but show visual aids and vice-versa.

Google also offers Google Docs, a system that allows multiple users to update documents at the same time. This is great for tracking numbers in excel sheets or updating information in you company.  We use this in a variety of ways around the office to keep track of different such as: URLs, team information and launches.

In spite of the fact that this has been around since 2006 a lot of people don’t know about the many features and services that Google provides.  Although some are paid with money and others with your information, the benefits still outweigh many of the alternatives.

Sarah Herbaugh, Marketing Manager

Sarah

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10 Ways to Lift 10K

Published by Suzanne Evans   |   March 6, 2014   |   6 Comments

You’ve probably heard the old saying, “The phone weighs 10,000 lbs.” Yes, I remember when that used to be true for me. One of the biggest lessons (and most lucrative) that I learned from Suzanne as my business coach is that the fastest path to cash is reaching out and calling people to either talk to them about working with me or see if they knew someone who needed my help.

And I can tell you honestly – I resisted this advice. I resisted so much that Suzanne handed me the assignment to ask 100 people to work with me. Not just call 100 people a week, but get an answer from them. Strangely, it was the best medicine I could have ever gotten with an illness of being 6-figures in debt and it moved me to having a 6-figure business in only 8 months. How did I make all those calls?

Here are the top ten things that helped me move from feeling like I had to do that heavy lifting of the phone into experiencing a brand new life of freedom, choice and plenty of money in the bank!

1 – Ask a new question. Instead of “Who can I get to work with me and start paying me?” start asking “Who needs my help today?” Can you see how that removes the $ sign from your potential client’s forehead and moves the intention into service? This changes the entire energy of every reach out!

2 – Change the focus. I took the focus off me and how uncomfortable I was and put the focus on them. What did they really want? Why didn’t they have it? Could what I have to offer help them get it? That became what mattered to me instead of being liked and staying comfortably poor and unsuccessful (not so comfortable J).

3 – Scary ones first. I realized there were people I wasn’t reaching out to because I was afraid of the answer, sometimes was even embarrassed to call them. But when I cleaned up my list of reach outs and took them to completion, I felt FREE. They were no longer hanging over my head and sucking my energy. AND…I got Yes’s from many of the people I had been procrastinating on calling.

4 – Get it in the calendar. I started putting the times that I was going to call people right on the calendar. Not only that, but I put their names right in the time slot. I then told myself that if I didn’t call them then, that I had missed an appointment with them. I didn’t show up and I wasn’t in integrity with them or with me. In my mind, we had an appointment and it was my job to show up FOR them.phone

5 – Don’t take their choice away. You really don’t know if someone needs your help or wants to work with you until you ask them. If you never reach out to them and have an honest conversation, you never know what their choice is. Now in some ways that can be comforting because if you never ask, you never get a No. But that not knowing also sucks your energy and blurs the truth of your pipeline of potential clients. Deciding to allow them to make a choice frees you and creates space for you to help more people.

6 – It’s just an invitation. I stopped approaching my reach outs like it was going to be an immediate sales conversation and started inviting people to have a “strategy call” with me. That made my reach out calls an invitation…”I was calling to see if you would like to have a strategy session.” Then we would set up a time when we had both agreed to get on the phone and talk about how I could support them. It takes the pressure off picking up the phone because now it is an invitation…their choice to accept…or not.

7 – Go for the No. As my No’s went up I noticed my Yes’s went up too! It’s true. You can’t get the Yes’s without getting the No’s, and vice versa. I have gotten a lot of No’s in my four years in business. And that translates into enough Yes’s that I created a nearly $500K business in just over 3 years…from being 6-figures in debt!

8 – Calls = Helping People = Money. I made a commitment that every call I made would lead to helping that person. Of course, I knew that if I could really help that person, the best way I could support them was to bring them in to work with me. But once I let go of the attachment to that outcome and realized that if I had an honest, authentic conversation they would get something out of it no matter what. I was committed to that and because I cared that much it would come through in our conversation. When you come from that place…you WILL make money!

9 – I’m not bugging people! The biggest mistake I made was calling someone once, not hearing back from them and assuming they didn’t want to talk to me. But here’s the deal…people are busy! Most of us have more on our to do list than we can get done in one day and believe it or not…calling you back is not necessarily in the top five of your “reach out’s” list. So don’t make up stories, just be persistent. Persistent in helping people. It’s your job to keep following up…not their job.

10 – Consistency. This is a GAME CHANGER. When I started putting people on my calendar that I would commit to reaching out to on a DAILY basis my life completely changed. And when I didn’t do it…I felt the slump. There is a direct correlation between daily reach outs and income coming in to your business. What a simple formula for success!

So here is my challenge for you. Make a decision to lessen the load of the phone and start seeing it as an instrument of change…not only for you, but also for your potential clients. The phone is truly a pipeline to your pipeline. It is your most powerful tool to change your experience in your business, start helping all the people who need you and grow your business.

 

Paige Stapleton, Director of Client Development

Paige

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Working Man

Published by Suzanne Evans   |   February 27, 2014   |   No Comments

Some of you know that I’m a huge fan of Upworthy.com.  I even subscribe to their newsletters because, like their tagline, I like to be reminded of the good in the world.  Recently I received the newsletter and opened a video entitled A Good Life, Too: Alonzo Clemons.  I immediately recognized the gentlemen in the video as a sculptor I had once seen on the Science Channel.

Why am I sharing this with you?  Because you’re worn out. You’re tired.  You’ve given all you can give to your business this week.  Life is stressing you out.  You’re just plain exhausted. And you’re in need of being reminded of the good in the

alonzo1

world. So I’m taking a break from writing a creative article this week because frankly, I’m worn out. I’m tired. I’ve given all I can give this week. Life is stressing me out. I’m plain exhausted. And I’m in need of being reminded of the good in the world.  Ready?

As I was saying there is this sculptor named, Alonzo Clemons.  He is a minimalist sculptor who creates these magnificently beautiful, anatomically and proportionately correct sculptures of thoroughbred horses, Spanish bulls, elephants, etc.  His work is really breathtaking.  But what might surprise you about Clemons is that he is a savant.  A childhood accident left him developmentally disabled, but out of that tragedy came something amazing.  He is able to take a quick glimpse of any animal and recreate it with clay in just a short period of time.  What makes him even more special and worthy of mention is after being locked away in an institution for 10 years his passion to work hard every day hasn’t faded.

In the recent video, produced by The Good Line and gone viral on Upworthy.com, Clemons makes one of the most profound things.   It’s something everyone should take a note from; especially because a lot of time we forget this.   He says, “I think I have to work super extra hard.  I have to do my way and gain more strength, everyday.  Cause I think big.”  What does that say about you?  Are you working as hard as you can?  Are you gaining more strength through what you do?  Everyday?  We all need to be thinking big.  And taking advantage of this gift of thought, and the ability to be able to work.  It’s what moves us and guides us along.  It’s what grows our businesses and gives us the ability to reach more people.  To help more people.

I encourage all of you to take a few minutes of your day and check out this video: http://thegoodline.com/work/#. I encourage you to work super extra hard and to think big.  Because I know we are tired, we’ve given up, life is stressful, we are exhausted, but we are also the good in the world.  And we need to be remind others and then get back on that workhorse.

Thank you for the reminder Clemson Alonzo.

Happy Reminding!

Britni Hanley, Creative Director

Britni

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My Affair

Published by Suzanne Evans   |   February 19, 2014   |   4 Comments

This newsletter nugget may be more for the biz owner that is past just starting out or maybe for the person who has been there and done something, but I do hope it makes you feel a little less alone and a bit inspired…

Six years ago when I started my business it was a crazy love affair.  One of those kinds where you couldn’t think about anything else, you felt loopy all the time, and you might even make some bad life choices just to get 10 minutes alone…. with your new business.

I had all the typical signs and habits of an adulterer.  I was staying up late, sneaking around, cheating time away from my spouse, my friends, and my family.  I would be present just long enough through the Thanksgiving dinner to then run to my laptop to record a good idea or see if a potential new client had emailed me.  I wanted to see if you needed me or I could do something for you.  I loved the intoxicating high of helping my clients.  I was glowing.  I was not eating as much (shocking!).  I was silly.  I was a little scared.  But I was in massive lust.

It consumed me in a good way and I knew it was so delicious, so new, and so exciting that it was difficult for anyone or anything to distract me from it.

And it served me well out of pure lust I built a 7 figure business.  And once the affair became public I settled down with my cheating ways on family and friends.  But I stayed connected to the affair, which moved slowly from affair to honeymoon with perfect bliss, challenges (that all felt fun to overcome), and grand hope for a long life together.

And then one morning you wake up and realize you are married.

And it feels good and safe.  The business is stable, things are clicking along, you go about your day and week and life, and it’s present and you can count on it.   You may have a few offspring by now in team members and staff.  It’s happy.  It’s solid.

Uh oh- it’s not so sexy anymore.

There is not as much sneaking around and risking and daring.  There is more responsibility and less reward, because frankly you know how to win or close or make things work.

There you are 3 years, 7 years, 10 years in and the affair has turned into something you better do and not something you dare to do.

I have seen it time and time again and the more you know the better you can prepare.  Businesses are a lot like relationships.  They only work if you work them.  They only grow if you grow them.  They only stay hot if you stay hot.  Les Brown says, “When you wake up living your dream- then it’s not your dream anymore!”  It’s completely your responsibility to push further, dream bigger, and stretch in new ways.  People don’t burn out on their business.  They burn out on their dreams.

So, what new dream do you have?  What new risk can you take?

I don’t know about you, but me…

I’m bringing sexy back!

 

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Crazy Brain

Published by Suzanne Evans   |   February 13, 2014   |   2 Comments

Volume 1 (Welcome to the Sugar Free Shit-storm)

..So glad you could make it….and if you’ve been following myself or Suzanne Evans you’ve already been hearing about the exciting changes going down at Hell Yeah Central and you also know that we’ve had some rather stressful personal happenings going on in our lives as well. My daughter Alison was diagnosed with Diabetes a couple of weeks ago – henceforth Sugar Free…and I think as you get older (myself being the big 44!) you realize that there will always be something going on to remind you that YOU…really aren’t in charge of anything in life…..Also, in big news I moved to South Carolina…that’s right I relocated myself, wife, the kids and the dogs to Murrells Inlet this past summer. After being in Southern California for the past 20 years, I know I am ready for the change!

And now you ask…Jimbo…you’re a video guy…where’s my nugget on video and how to make it better? And why are you telling me about this sob story?
Patience my friend…it’s coming. You see here’s what I know having worked with hundreds of entrepreneurs at this point: People buy from People. It’s not really any more complicated that that. So, my first job as the Creative Director at Hell Yeah Studios is to make you likable. Cause I know you are. There’s at least 3 people in your life at this very moment that believe you…YES, you..invented Sliced Bread! And that’s pretty special. Think about it, these 3 people count on you probably daily to lift them up, give them advice, lend them your ears or to make them smile. Day by day you show up for them and continuously prove that you are a person that is of high character and you are worthy of being trusted. And that’s where video comes in.

You probably already know that video is that constant connector…it’s your neon “OPEN” sign – sitting on your website 24 hours a day, 7 days a week. And if that video is engaging and draws people in, it’s converting too (which is really the point right?). I know from my experience of producing video for people like Suzanne Evans, David Neagle, and Lisa Sasevich it all comes down to them being “likable” – them being themselves and always showing up in an honest way. They all come from a place of service. Follow them on Facebook or Twitter and you’ll learn soon enough that they really aren’t that different (although they are very gifted and work on their craft!) – You will soon become engaged in their lives – both personal and professional and that’s the beauty of video! It allows you to extend yourself…to show off your best teachings…to show YOUR personality.

Take a look at this video https://vimeo.com/29982848 – This is now my famous “Moves Like Jimbo – Shooting Great Testimonials” video that I use as a great example here because guess what? It’s just me being me and ME teaching you how to shoot GREAT Testimonials. You don’t have to be stuffy to get your message out there….You don’t have to be proper all the time..and for sure you don’t have to be PERFECT. So get out there and make some videos…and then send them to me! I want to know that I’ve inspired you! (I’m narcissistic that way)

Until next time, I’m shutting this crazy brain down..

Jimbo Marshall, Creative Director

Jimbo

 

PS – Do you wonder why I told you about my kid with diabetes? It’s to engage! To bring you closer to me! (and it also makes me feel powerful knowing that we are dealing with what we’ve been dealt! – We all have to wear our own shoes in this life!)

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Culture, anyone?

Published by Suzanne Evans   |   February 6, 2014   |   No Comments

Company Culture at Suzanne Evans Coaching is a highly valued commodity and Suzanne makes great effort to accommodate her employees in all age ranges.  For me, as an employee in her 50’s, the part that is most important and valuable to me is the ability to bring my dog Alice to work every day.

Alice’s presence does many things.  For me personally, it forces me to step away from my computer to take her for a walk. She is a calming energy for me when things are moving at a frenetic pace.   Everyone in the office stops to say hi to her and they always smile.  Clients who are in the office for meetings and masterminds, stop by my office to say hi specifically to Alice.Alice

But more than her presence is the fact that she is allowed here in the first place.  The ability to bring my dog is such a win. For Alice and for me.  It saves me money for doggy day care, it saves me worry that she is home alone and maybe misbehaving because she is bored.  It is indicative of the desire and awareness of my employer to make our work environment as stress free as it can be.  We produce a high volume of work each day.  And not worrying about her safety or boredom at home helps me to stay focused at work.  It takes care of a simple need and improves morale.  At any given time there are at least three dogs in the office, sometimes as many as five.  Sometimes we let them all run loose at the same time and it is like a dog park.  Just tons of fun.

I believe it can be a challenge to create a culture and an environment that satisfies and embraces employee across a wide age span.  Suzanne and Melonie both put time and effort into listening to their employees and thinking about the needs of their employees.  Then they work to meet those needs as appropriate.

Kim Wanamaker, Business Manager

Kim

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The Choices You Make

Published by Suzanne Evans   |   January 30, 2014   |   7 Comments

She was supposed to call 5 minutes ago. She had booked her complimentary laser coaching session with me just a few days before. But here I sit, another “no show” by a business owner. Suzanne offered these sessions absolutely free to the new subscribers on her list. A gift worth $500 that another business owner has just thrown out the window (she is not my first “no show” today or this week). I don’t take it personally anymore because I know there are many excuses – ice storm, stuck in traffic, kids are sick, just diagnosed with cancer. But this person chose not to let me know she wasn’t going to make the call, didn’t ask to reschedule, didn’t even acknowledge that she was wasting my time (not really because I am writing this article, right?). She could have gotten the one tip, the one strategy or even the one tool to turn her business around.

The choices we make reveal the true nature of our character.

Building or creating your business is never convenient. If it were, everyone would be doing it. One of Suzanne’s high level clients, Kathleen Gage, recently offered a 2-hour open Q&A call with her absolutely free. It was on a Saturday where she would be on the line for 2 solid hours answering everyone’s questions. Some people got mad because it wasn’t convenient for them. Some people got mad because she didn’t record it. Read her great article she wrote about it called “Success Is Not Always Convenient”.

You started with a big dream. You were going to change the world. You were going to change your city, community, neighborhood, your family, your spouse, your children. News flash: None of those things are going to happen until you change.online-business-choices

There are 3 key steps you need to take right away to make that change:

Vision and Strategy: Create a powerful vision and set goals to start creating revenue for your business. Your strategy should be to focus only on revenue-generating activities until you are making $10K+/month. How many clients do you need to make $10K/month? How many clients do you need to talk to so that you get that many clients?

Get Your Financial House in Order: Start with fixing the holes in your financial systems and improve your cash flow. Create a cash plan and a budget. Fix the hidden leaks in your monthly budget. Build in real-time analytics so that you review daily/weekly/monthly so that you can adjust as needed.

Plan for Growth: Create key revenue indicators so you know when you have hit them so that you can grow your team. The #1 excuse we hear about is that they don’t have enough time to work “on” their business instead of “in” their business. How much money do you have to make consistently for 6 months to add 1 or more team members?

We all have a Hugh McLeod print in our offices. It says “This shit is hard. That’s why it works.” We try to make it easier for you, but you won’t even call.

- Cathi Harley Director of Coaching

Cathi

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It’s You – Not Them

Published by Suzanne Evans   |   January 23, 2014   |   1 Comment

Have you ever tried so hard to accomplish something that right after you accomplished it, you all the sudden stopped working towards that goal? In almost every line of work in today’s world there is one thing companies are trying to accomplish, building that perfect team who out performs all the others in the industry. Sometimes the biggest downfall of a company is reaching that accomplishment that they have been striving for all along simply because they are forgetting to maintain it. A team can fall apart a lot quicker than it can be put together; therefore I have listed my top three things to do to maintain your dream team!

1.) Leadership – There are two different methods to how you can organize your leadership in your business. There is single leadership and shared leadership. Single leadership is when you have an appointed leader of your team lead the way to your organizations goals. Shared leadership is a form of leadership where the distribution of leadership is given across multiple team members. With the ever-changing business world I love the idea of shared leadership. Shared leadership allows team members to be more passionate as they work towards a team goal and in my eyes helps improve overall performance and accountability.download

2.) Communication – Probably the biggest credential to maintaining a team. Communication is a two way process. Team members always want to know what is going on therefore filling them in on everything happening in the business will keep them motivated to reach any goals you have set. The other form of communication is allowing your team members to be heard. Everybody wants to share his or her opinions and if you allow that to happen not only will your team feel more important, it may lead to your next brilliant idea.

3.) Reward – This is one of the best ways to keep team members driven. Reward your team when they reach an achievement, this will keep them motivated for the next. Have meetings with your team discussing successes and failures, everybody can learn from each team member’s situations. Also be sure to have reviews with your employees and create reachable incentives for them. Rewards always keep individuals and teams driven and wanting more.

The goal is not only to create the perfect team, but also to maintain a kick ass team that is motivated to continue to reach goal after goal. Remember, you don’t win by getting to the top; you win by finishing at the top. Implement these ideas and you will be on your way to continuous success and an awesome workplace culture.

Jason Gasbarro, Client Enrollment Specialist

Jay

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