Archive for the ‘Marketing’ Category

How to Conduct an Effective Workshop

Published by Suzanne Evans   |   January 22, 2015   |   No Comments

Every company I have ever worked with has had problems of some sort. Problems are caused by a variety of factors ranging from incompetence, weak management to growing pains. How companies react and deal with those problems determines how successful they will be. You can ignore them and hope they will work themselves out or you can take a systematic approach to eliminate them and take steps to ensure they don’t return. As the CEO or Owner, you should already know what these problems are but if you don’t, just ask your staff. Trust me, they know!

One of the most effective tools you have available to identify and correct problems is the Workshop.

An effective workshop will have you and your staff solving problems, owning the solutions, and implementing them enthusiastically.

This process is to be used anytime you have problems or issues to be resolved or improvements you need to make in your company. It gets the staff involved in the creation of the solutions and results in higher morale, enthusiasm and better and faster implementation.

1. Put up on the board the topic to be solved, i.e. “Things that are stopping our company from Growing”

2. Now ask everyone in attendance (if necessary, split into groups of 3-5 people) to write down the things they feel are stopping the company from growing. This process will get the participants owning the ideas and allows everyone to benefit from your top performers and best thinkers.Business meeting

3. Write down everyone’s idea on the whiteboard or flip chart. (You may end up with 10 to 15 after eliminating the duplicates). Discuss the items as you put them up. Clarify anything that’s not clear by asking questions. (What exactly did you mean by that? How specifically would that be done? So, what you are saying is … and so on.)

4. Get everyone to write down their top three ideas, from the list on the board, in the order of importance from 1 to 3.

5. Go around the room and ask each person (or group) for their top three choices and rating. Your goal is to find the three solutions that everyone agrees are the best.

6. Each person should now think of an assignment/task to integrate the top three ideas into the next week’s activities. Write these down. The assignment is designed to get everyone to implement the idea that week. (NEVER proceed to new tasks without first implementing.)

7. Ask for the ideas on implementation and write them on the board. Ask the group to now take the top three ideas and rank them as before. (See #4 and #5 above). Select the top three assignments and implementation strategies and give them to the group to implement.

8. Write a memo. Include the top three problems, solutions and implementation strategies (include the person responsible for any action relating to implementation). Circulate this amongst all staff and file the memo in a 3-ring binder divided by tabs for workshops in each key area.

9. Next week’s meeting: review the action and results. Discuss the newly created material: What worked, what has not and how can the various policies and procedures be improved.

10. File the memo and the notes from your review.

Lou Andruzzi, President 

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Do you know Wayne Dyer?

Published by Suzanne Evans   |   January 8, 2015   |   No Comments
I wanted to share this amazing letter written by Dr. Wayne Dyer on New Years…. I think better than anything I have ever read he summed up how to approach the New Year and all you want to accomplish- I could in no way say this better, so I will let him say it.  Enjoy!

Written by Dr. Wayne Dyer

Today is the dawn of the New Year. So you’re probably working on a list of things that you’d like to get done in 2015. Well, I’d like to ask you to forget about making these resolutions. Forget about deciding on the first day of January how you will be conducting your life in September, some nine months later. Any resolution that involves making decisions about future behaviors is a waste of time. It also reinforces the self-defeating notion of living in the future.

For 2015, wouldn’t you rather live in the present moment?

This day that you’re living right now is the only day you get. Period. You can resolve to be skinny when next July rolls around, or to quit smoking next month, or to write that book you’ve been meaning to, or to embark on your overdue exercise program by the end of this year. You can go about resolving until the cows come home, and you still have to live your life just like everyone else on the planet: One day at a time.iStock_000054151286_Small

You can only live minute to minute. You can certainly use up your present moments thinking about what you’ll be doing in the future, but that doesn’t change the fact that you can only live in the now. The important question to be asking yourself is:

How am I going to live in the present moment this year?

Will I waste these moments reviewing the way I used to behave? Will I waste these moments reviewing how I would like to behave in the future rather than resolving to live each day to the fullest?

The New Year is a good time to initiate a plan so you can make some changes and help live your life to the fullest. See if you can practice thinking differently. Decide very specifically what it is that you would like to change about yourself in 2015. If you have some goals in mind, vow to work on them day by day rather than making them a year-long project.

When you set up day-to-day goals for yourself, you can begin living this way for the rest of your life. Remember this little piece of advice, which will be extremely helpful to you if you can incorporate it into your life: When you go for one entire day without eating sugar (or not smoking, or being assertive, or any other new behavior), you are a totally different person at the end of that day. What you must learn to do is let that totally different person decide on the second day whether to do it again on this new day, rather than letting the same old person decide today that it is going to be difficult in a couple of days anyhow, so what’s the use. Always let the New You make the decision, and then you’ll be living your present moments.

Remember, you are in control of all thoughts in your head. When you are using up your present moments to worry about the future, constantly reviewing the past to come up with how you should have done it differently, or contemplating disaster, remind yourself that you are wasting this particular present moment.

Practice cancelling out negative thoughts for a few minutes at a time. Vow to enjoy the next five minutes regardless of what has previously transpired or what you think is about to happen. Remind yourself of the folly of wasting your present moments on mental activity that focuses exclusively on your past or imagined future. All of your thoughts about what you should have done, or how terrible things were in the past will not change one tiny slice of the past.

As you celebrate this New Year and each precious present moment, here are 10 reminders to help you live in the Now:

1. Remember that habits are changed by practicing new behavior. By practicing new thinking every five minutes, you’ll soon begin to master the art of present-moment living.
2. Do an honest assessment of your “problems.” You’ll very likely discover that almost all of your problems are really in your head and not located in reality.
3. Take time to be mindful of everything around you. Begin to look at your entire surroundings in a new light. Observe every detail on every face, every building and every object. If you do this often enough it will become a habit that will facilitate your being alive in every moment of the year.
4. Change your attitude. Begin an attitude-redevelopment plan. That means practice enjoying everything you do.
5. Be specific about what you want and take action. Decide on one thing that you would like to work on and do it today. Work at it daily, rather than making it a long-range objective.
6. Create a self-improvement agenda for yourself. Put on your agenda whatever activities you’ve always thought about but never had time to do. Do them now.
7. Rid yourself of mundane chores that are not really that important. Spend more time making your life a pleasure.
8. Eliminate procrastination as a lifestyle. Instead of talking to yourself about what you are going to do next week or even tomorrow, use this time to start a new task.
9. Don’t give up control of your life to others. You cannot enjoy the present moment if you are busy trying to make everyone else like you. People respect you more when you operate from a position of strength and self-reliance.
10. Feel good about yourself. You are a magnificent human being. Always feel good about that self that you are always with.

For 2015, as I have for many other years, I vow to be fully alive and see the world the way Walt Whitman described it to be many years ago: “To me…every cubic inch of space is a miracle.” I really believe that.

I wish you a New Year filled with many miracles. May you live a long and productive life—one present moment at a time.

Love,
I AM,
Dr. Wayne W. Dyer

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Did you just pin me?

Published by Suzanne Evans   |   December 11, 2014   |   No Comments

Social Media is continually growing and more and more business owners are jumping on the bandwagon and starting to use Social Media as a powerful marketing tool. As an artist and a designer I am most drawn to Pinterest because it’s all about the visuals. Visuals I think are the most stimulating way to promote and get your message out to the world because it’s in your face… you don’t have to take time and read through, it pops out at you and grabs your attention right away. Instant gratification!

Most entrepreneurs don’t even realize that they could be using Pinterest multiple ways in their business. So I’m going to give you the quick 1, 2, 3 on how to start using Pinterest in your business. Trust me it’s life-changing! Just ask our 10K Club Members!

#1 – The Style File / Brand Identity BoardiStock_000021271557_Small
I don’t know why this comes as a shock when I tell clients to start using Pinterest to create a brand identity board when they are trying to start cultivating their brand. It’s like “oh, why didn’t I think of that before.” This is a great way to visually start carving out your brand identity. By pinning images that resonate with who you are and what you stand for you will start to see a trend in color, line, style, etc. The next best thing about creating a Pinterest board just for your brand… you can hand it over to a designer and BAM! they have a sense of what you’re looking for in design.

#2 – Products, Merchandise, Quotes… OH MY!
Reach a larger range of people! You can be using Pinterest to promote your products, merchandise, livestreams, and teleseminars… the possibilities are endless. What’s even better about pinning your products and merchandise on Pinterest is that if someone likes it they will pin it to one of their boards and your business will be exposed to all of their followers and friends. It’s like that game telephone… they just keep on passing your message to the next person.

#3 – Pinterest for Marketing
As I mentioned above you can use Pinterest to promote and market your products and programs… but you can also use Pinterest to build a following. Yes you can build a list on Pinterest! When it comes to building a list there are three big things you must do:
1. Create interesting boards and pins… AND link them. That means create amazing visuals that people will want to look at and click on and repin. Whether it’s a great quote with a visual or it’s a picture of you speaking on stage… remember Pinterest is all about visuals. Don’t forget to link your pin to your website! That way you can get them to opt-in to your ezine or freebie.
2. Follow like-minded people. Yes, it’s as easy as it sounds… follow them and repin their pins and they will show you the same love back. Again it’s like telephone, they will expose you to their following and like-wise.
3. Consistency. They have to get to know, like, and trust you. And to do this you need to make sure you’re pinning consistently. So pick a couple days of the week to start and stick with them! You’re people will start to expect it and continually want more from you.

Happy Pinning!
Britni Hanley, Creative Director

Britni

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The Lifestyle Business/Work Less Lie

Published by Suzanne Evans   |   November 20, 2014   |   No Comments
There is a huge lie being spread and it really makes me angry.Lifestyle Business

Work Less

Part Time Profit.

What the hell.  It’s almost a complete insult to hard working, caring, passionate people seeking to leave a legacy in their business.  I am all for freedom.  I am all for creating your own schedule.  And I think being an entrepreneur affords you a lot of choice.  And choice matters.

But creating something so you can work at it less is just blasphemy and quite frankly, lies.

It takes work to make things work.

And there is no pride in doing less.  Or saying I make money and do nothing.

I believe the only reason to build a business is because you have something so important to say that it must be said and something so important to do it must be done.

NOT to do less.

COACHING word cloudChoice yes!  Do less.  No.

Do you think Michael Jordan practiced part time?

Do you think Edison went into the office 3 days a week?

Did Michael Angelo seek to have a lifestyle business?

You either want to be a master…..or you are only after the money.

And when I get a bee in my bonnet about something the proof always shows up.  Three examples this week have truly hit home.  I have almost wept at the idea of loving something so much or wanting to master something so deeply it requires your full commitment.

Mrs. Wilkes owned a boarding house in Savannah that she turned into a restaurant.  She worked everyday of her life in that establishment until three weeks before her death at age 95.  She employed the un-employable.  She fed the hungry with leftovers and she left a legacy for 4 family members to continue to run the family business.

That’s mastery.

Dr. Dre has been in the music business for 27 years.  In those 27 years he has only been out of the studio for 2 weeks.  When you love what you do you don’t need to separate time off from time on.

That’s mastery.

Jason Brown walked away from a 5 year 37 million dollar pro football contract because he wanted to work harder and do more.  He moved home to NC to become a farmer where he will donate a portion of his crops to the food banks in his area and his focus is being a success in the eyes of God.

That’s mastery.

So the next time you see somebody pimping you (and that is what it is) “work less” and “lifestyle”….ask yourself this.

Do I want to learn from a master or from an individual who’s master is money?

When I die I want to be empty.  My friend, Larry, says his tombstone is to say “All used up.”  God Bless him.

 

Suzanne Evans, Chief Movement Maker 

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It’s Back

Published by Suzanne Evans   |   November 13, 2014   |   No Comments

To help give direction, guidance and to alleviate some of the stress that many will go through I have compiled a few tips that may give you some relief.
1.) Don’t wait! The tax filing deadline will come and the filings will be due. Sure you can file an extension and put it off. For only so long will the “Tax Man” wait and you will still be faced with the same task, now more difficult because of the time that has elapsed and our memories are not as clear as we would have hoped. Start to keep your records beginning January 1st and throughout the year.

?????2.) Get Organized! Treat taxes and related paperwork like a sub-division of your company. It needs to have a place and time in your work routine. One may argue, “I don’t have time for this, I have a business to run.” The truth is you may not have a business if you continue with this attitude. Dedicate a location where you will maintain all your tax records. It could be as small as a single drawer filing cabinet, or as big as an entire office. Having all documents needed for tax time in one location will simplify things and give you a little peace when the end of year approaches.

3.) Educate yourself! Do a little research, find out what the government is looking for when tax time comes. I am not saying become a Tax Accountant, heck, even professionals in the field have a difficult time keeping up with the changes in the IRS tax code. Read some on-line articles, web-blogs or even a simple book explaining the basics. If I were to give one sentence to sum up what income taxes are all about, it would be this: “At the end of each year our government would like you to give a portion of any profit that you make as a business to them.” Everyone may have their opinion about this but that is not what I am addressing at this time.

And finally…it is not always a bad ending. As a business owner when you get involved in your Tax Filing process you will uncover things which could actually save you money in the future. And after all, isn’t that what you went into business for in the first place. Who knows, just maybe you will even get a REFUND!
Eric S. Smith, Controller 

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