Archive for the ‘Marketing’ Category

Why I quit working

Published by Suzanne Evans   |   August 14, 2014   |   No Comments

The sky was seemingly seconds from torrential downpour. Jimbo stood by wearing a freshly glued fake mustache, while lead editor Matt framed an illustrious closeup shot and I decided which tool would most effectively smash a plaster rabbit.* A single thought went through my head: I really, really hope Suzanne doesn’t realize how much fun she’s paying me to have.

Somehow, I suspect she’s all too aware.

When did you stop having fun with your business and message? As a culture, we’ve become heavily entrenched into what Thomas Jefferson called the “separation of work and fun.” But here’s the thing: that shit doesn’t fly when selling yourself through video or on stage. Every week at Hell Yeah Studios I encounter tons of clients ranging from health coaches to shamans, but the ones who produce the best (and, assumedly, most profitable) videos are almost unanimously the ones who are having the most fun. Why? Because fun translates to excitement, and excitement translates to enthusiasm in the viewer, which…somehow translates into money. Look, I have a liberal arts degree; I’m not entirely sure how money works.

What I do know is shaping performances. No matter how powerful and important your message is it can easily be diminished by an overly stuffy or, worse, bored demeanor. “But wait!” says the argumentative, hypothetical reader, “I am passionate about my message. I just don’t like being on camera!” Not good enough. How the f**k am I supposed to be enthusiastic about whatever it is you’re selling if I can’t even tell if you’re enjoying it? When I’m at an amusement park, I can guess which rides are most fun based on the riders’ reactions. Would you ride a roller coaster if the riders looked nervous, bored, and exhausted? Because trust me, that’s how many entrepreneurs come off when addressing clients. But what if the riders are so breathless with excitement that they can barely even contain themselves? That rides probably cool as shit!

I know that this doesn’t come easy to everyone. The camera (or stage, or whatever) is a scary thing. Here’s a few tips to help you–and this might sound ridiculous–fake having fun.

1)  Make yourself laugh. It’s been proven that, just as you involuntarily laugh when you’re having fun, you involuntarily have fun when you force yourself to laugh for a minute. It’s weird but true. When I’m directing a long shoot, I’ll sometimes pause to make everyone share a laugh session.

2)  Be ridiculous. Jimbo’s great at this. Try to remember that screwing up isn’t the end of the world. It might help to do one run through of your script in a ridiculous accent (German is a good choice). Afterwards, you’ll relax a little bit.

3)  Hire an editor. More often than not, a performance on film is built just as much by someone in front of the computer as it is by the performer. And, hey, there’s at least a couple good editors in Murrells Inlet, SC. Or so I’m told.

*The answer is, of course, hammer

David Vance, Editor at Hell Yeah Studios

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Who’s your favorite?

Published by Suzanne Evans   |   July 31, 2014   |   1 Comment

Have you ever dealt with that one colleague that has special treatment while they others are just pushed aside? Noticed that the boss makes a bigger deal over something this employee does vs. the others? It’s no secret that favoritism shows its face one time or another in most work places; it can start off as small as going to lunch and can grow into something bigger as in raises and promotional benefits.

Lynn Taylor, author of Tame Your Terrible Office Tyrant; How to Manage Childish Boss Behavior and Thrive in Your Job, says, “Favoritism in the workplace is as common as the office water cooler, but a lot more toxic.” A perfect example of favoritism is two women are pregnant; one woman gets a laptop and gets to work from home while the other woman gets denied this luxury. However, people who get certain opportunities over others can be perceived as favoritism, rather then performance recognition; it is important to know the difference between the two.

Here are five tips to decide if there is favoritism in the workplace and how to deal with it.workplacefavoritism

1)    Analyze the situation.

Look at all the instances when this person seems to get special treatment over others, what were the reasons in your assumptions? Did other employees get this same treatment in similar situations?

2)    Talk to your co-workers.

See what they think about the situation and if their views are the same. Ask them to give examples of instance when the special treatment happened. Steer away from being negative about the employee in question.

3)    If your co-workers confirm your theory, it’s time to talk with your boss face-to-face in a private meeting.

Start off with how you perceived the instance and give examples of the special treatment given to said employee. If possible, have another employee with you who is willing to provide their perception.

4)    Seek Change

If all goes well, the meeting with your boss should lead to positive changes within the company.

5)    If the problem continues, contact your human resources department.

When contacted the HR department be sure to provide them with facts and a summary of the discussion you had with your boss so they can move forward from there.

With those five tips, your work environment can go from toxic to positive.

Sarah Herbaugh, Marketing Manager

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You otta be in pictures!

Published by Suzanne Evans   |   July 10, 2014   |   1 Comment

Why Intsagram? You may ask yourself. It is simply one of the easiest social networks out there and rapidly growing with over 100 million users. With social media being one of the top ways to marketing, why not take advantage of every platform out there. With there being 75 million daily users, there are multiple opportunities to reach your target audience. Below I will talk about 5 marketing techniques to better your reach through Instagram.

1.Username.
Your username should be short, simple and easy to read. If your company is called “Harry Potter” don’t make your IG handle @harry_p0tt3r people will pay less attention to it, try the underscores @harry_potter or add a word @harrypotterofficial. Numbers and clusters of letters will confuse the user and might think your spam or a scam.

2.#hashtag
You will then want to make sure your niche will be able to create user generated content. That is one of the most important things for success on Instagram.photo
One method is to take advantage of the hashtags and make it your own. It’s always good to create a hashtag for your company, so in the case of Harry Potter it would be #harry_potter and use it on all pictures no matter what!

3.Bio
Most accounts have the same bio format! -Who you are -Why you do it -How can the public get involved -Rewards and incentives -URL in website section
So for Harry Potter, a bio would look something like this… ” We are dedicated to showcase the best Books in the world, we are Harry Potter Tag your books #harrypotter to be featured on our page or visit us at harrypotter.c..”

4.Auto-liking/liking apps
Whether you’re with android or ios, there are apps which allow you to search a specific hashtag and like up to 350 pictures per hour. Apps like these are your secret ingredient to the recipe! If you run it for 10-15 minutes per hour, you can gain followers fast, but beware! You must use proper hashtags.

For example, if you run a women’s swim suit shopping site you will search hashtags like “#bikini #onepiece #coverups #boyshort #halter #tubetop #womensswimsuit”
If you run a fitness account ” #legday #proteinshake #biceptraining #kettlebell”

The goal is to find “underground” hashtags, tags that aren’t 1M+ tags. By doing this, you are targeting a smaller group of people that will pay more attention to the likes your giving to their profile.

5.Content Content Content!
In a really strong campaign, it is best if the page posts at least 5 times per day. Many people don’t have the time or drive to do so, there fore cut it down to post 3 times per day, in the morning, mid afternoon and at night (night post being the most important and popular). Don’t worry if you run out of personal content to post, you will then turn to your hashtag to find pictures.

The first thousand of followers are hard to find and obtain, after that, it’s smooth sailing and the more followers you get the more people will notice your company and join in on the fun!

Sarah Herbaugh, Marketing Manager

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Let Go

Published by Suzanne Evans   |   July 3, 2014   |   4 Comments

I’m sure you’ve heard this before, but it bears repeating (and repeating) that we need to “let go of something of a lower nature to get something of a higher nature.” And though this makes sense on an intellectual level, it can be challenging to remember that in the moment of needing to let go.

For example perhaps you have a partnership, a relationship, a house, a client, a team member, a job, etc. that is no longer serving you. It is keeping you from growing, but it feels impossible to “let it go.”

What’s happening is our ego – the reptilian brain – can be so caught up in limited thinking and fear of change, that it won’t allow us even for a second to contemplate letting go of anything – until it can see, taste, touch, smell and hear, with absolute certainty, what the outcome will be and that it will be “safe” there.

This worked really great for us when we were living in caves. It truly kept us safe – it kept us alive and allowed humanity to evolve to the point it is today.

And it’s important to remember that the number one Universal Law is that Life is in a constant state of expansion. This Woman in golden wheatmeans if we are not expanding and growing, we ARE contracting and dying.

However, to our ego, the thought of expansion, growth and change equals danger and death. So this deeply embedded need to stay “safe and sound” can actually destroy our business (and our life).

You see, the ego wants to “hold on” to what it has, but as long as we are holding on we cannot open up to the greater experience which is trying to come into our business and our life.

Imagine you have a quarter in your hand. Now make a tight fist. Now imagine you are trying to receive a hundred dollar bill someone is trying to hand you – without opening up your fist. See, it’s really difficult, if not, impossible to receive it. Now imagine your hand opening up, letting go of the tension of your fist around the coin. Now you can easily receive the hundred-dollar bill.

It is when we have the courage to let go of the lesser – that which no longer serves us – that we can step into the greater and grow into our greatness.

Your homework…

Where in your life and business are you holding on to the lesser and not making room for the greater? Another way to ask this is what are you tolerating in your life?

Is it where you are living? Is it your office? Is it a client you need to release? Is it a business partner you need to move away from? Is it a relationship that no longer serves you? Is it a job you’re still in?

Begin to look at where you are “holding on” and holding yourself back. Begin today to create a plan to change, grow and expand and then begin taking action on that plan.

Remember, you need to let go of the lesser, so you receive the greater and live in the abundance and joy you deserve!

Brian Stark, Director of Strategic Development

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Rags to Runway

Published by Suzanne Evans   |   June 26, 2014   |   1 Comment

You may have heard that first impressions are everything. Well, it’s true. In my experience whether it has been job interviews, presentations or meeting a friend of a friend how you present yourself means everything. This can include anything from your personality to the way you are dressed. Many people get so caught up in their lives and business that they forget to take a few moments and think about themselves and their outward appearance that others see everyday or for the first time. If you own a business like Suzanne which includes tons of face to face interactions then you must be presentable for any of your clients- current or future – to take you seriously. There are a few key steps in which you can take to make your wardrobe look like a million bucks and hours of preparation (because no one has to know has easy it truly is, right?)

This first tip pertains to both men and women- sizing is everything. If you’re wearing a new suit and it’s not fitted correctly it will look terrible on. A well fitted item whether it be a suit jacket or skirt can lead someone to believe that you easily bought it at Neiman’s. There are even a lot of stores now that will do fittings complimentary with the purchase of an item (J. Crew and the department store Von Maur, for example) If you already have something in your closet that is drawing a big red flag as to whether it hangs right on you or not, just take it to a seam stress. For a couple of bucks you can turn that buisnessprofessionalgarbage bag into a piece of gold. With sizing for women’s clothing you should also find a cut that accentuatesthe waistline. If your wearing a button down, please make sure all the buttons close with no gaps in between your bust because no one wants to see that. Also, If your looking at yourself in the mirror and something seems too tight, it probably is.

Men have always had it easier than women as well in terms of professional clothes. Button down, trousers, tie and jacket. Women on the other hand we have too many decisions to make- what top, skirt, pants or dress? Guys could go down to the Goodwill and find clothes that they could easily wear out that wouldn’t be screaming “that’s so 2004.” I don’t know how

Confidently I could say that for the ladies, we actually have to keep up with these trends that are ever constantly changing. That’s why sale racks and eBay can be your best friend. The best time for sales are around the beginning of school (August/September), Christmas time, and spring break. Like the age old rule, black is slimming, but there are also other colors you should be looking out for. There are many guidelines on the internet that use your skin, hair and eye color to determine what you show wear and shouldn’t. Believe me you want to avoid the colors that make you look like a washed out corpse. Jewelry should be kept to a minimum so you don’t end up looking too gaudy, and same with makeup. No powder blue eyeshadow!

Looking like you stepped out of a photo shoot can be easily attained just by following these guidelines and by doing a little research on your own as well. If you feel good about the way you look on the outside it will influence the way you feel on the inside and everyone else around you. Good luck!

Paige Hyde, Executive Assistant 

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