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You Gotta Leave the House

(c) Copyright 2010, Suzanne Evans
http://www.helpmorepeople.com
——————————-

The single fastest way to get clients and grow your business is to get in front of people and get in front of them IN PERSON! There is nothing like a one-on-one connection to build the know, like, and trust factor, as well as hold someone’s captive attention. I am amazed how many entrepreneurs I speak with who have been trying to build their businesses from home. I know it is part of the appeal of an online/virtual business lifestyle, but starting with in person connections builds faster and more financially fruitful relationships. So, here are my top tips for making more money and impact by leaving the house!

1) Make certain you spend more time in front of people than in front of your computer! (Especially in the growth stages.) Making those decisions of best color for your website or researching what other people in your field are doing all have their place, but they do not directly bring you the opportunity to start a client conversation. Use the 80/20 rule80% of your time networking, meeting, and speaking and 20% of your time on strategy and research.

2) Don’t be so picky in the beginning. I hear people say they don’t like this group or they are not sure if that networking organization will do anything for them. Just GO! You have no idea who someone will know or who they might be able to introduce you to. You will soon learn which groups serve you and which groups don’t, but to start just go, meet, and share your movement.

3) Don’t have a drunk cowboy message. You know those people who you ask, “What do you do?” and 10 minutes later you are still trying to figure out what the heck they are talking about. Be clear and concise with a 2 or 3 sentence message. I call this your impact statement.

4) Act like it’s your party. Walk into every room as if you own it. Walk into every room as if these wonderful people have gathered here just to meet you. Greet them, be curious, ask questions, be gracious, and be in your power. People are attracted to confidence. Authority inspires.

5) Follow up and ask.

a) Follow up with everyone you meet within 48 hours, even if it is just a quick “nice to meet you” email. Be certain to ask how you can help them and offer them a session, a freebie, or an offer to move them closer to knowing your work.

b) Ask for what you wanta referral, an opportunity to share how you can work with them, or an alliance/partnership.

BONUS: Have fun! You are in a service business and one of the greatest joys of this industry is meeting people and building relationships.

(c) 2010 Suzanne Evans

Launch a Coaching Business: 4 Secrets for Authenticity and Success

www.HelpMorePeople.com/minicourse.htm

Something that generates a great amount of curiosity is the fact that I built my coaching business to a relatively large level of success while working a day job.

People wonder how I did it so quickly and if there is a step-by-step roadmap that they can use. I’ll share my four secrets to my success when launching or growing a business. They aren’t complicated marketing formulas. In fact, their sheer simplicity may shock you.

1.) Be willing to make a fool of yourself every day.

I remember riding the train from New Jersey to New York to my day job. I was journaling in a notebook and I thought, “Gosh, how am I going to do this?” I had bought into the mantra, “Build it and they will come,” but when I first started my business, I was struggling to get clients.

And as I was writing in my notebook, this came to me:

“If I am willing to make a fool of myself every day, this is all going to work out.”

If you are willing to be the change that you want to see in the world, you are going to look a little out of the ordinary. You’re going to seem a little off-center. You may even be called crazy.

Think of all the people in the history of the world who have been seen as, “Oh my gosh, that person’s a nut job,” from Jesus Christ to Gandhi to Rosa Parks to historians to political figures.

The realization I had today was that I have a message and I am determined to share that message. So, I can’t worry about what friends or family members think. I can’t worry about failing in front of my colleagues. I needed to be willing to be the fool.

2.) Do what you love.

People often ask me, “How do you stay motivated to market?”

This question scares me. If you have to motivate yourself to market your business, you may be in the wrong business.

I put both feet on the floor in the morning, and the first thing I think about is, “Who can I help? Who can I serve?” I actually say that to myself every morning. “Who can I help? Who can I serve?” I know that I can’t help or serve people without marketing, so doing what I love is paramount.

Many people stay in businesses that they aren’t passionate about because they’ve worked at them for years, or months, but it’s really not their calling. They feel an uncomfortable commitment to follow through on it, because, “they started the business.” It doesn’t matter how much time you’ve put into something, you must be sure to do what you love.

3.) Time melts away when you are in a movement.

People always ask me, “How did you find the time to build your business?”

I was working a 50-60 hour weekday job in New York City while I built my business. Of course, I am no longer in that day job, but I did work that day job up until early 2009.

Time melts away when you are in a movement. Time will not melt away when you are working, but it will melt away if you are being the change that you want to see in the world.

Yes, marketing is important, but instead of thinking about it as solely marketing, focus on starting and perpetuating a movement.

I remember sitting at dinner one night and friend looked at me and said, “Gosh, you’re working a lot,” because I was working all day as well as building my business.

I looked at her and said, “I didn’t notice.” The truth of the matter is, I didn’t notice. When you are in love with what you’re doing and it is a movement, time melts away.

4.) Whatever you do, make sure it’s 100% YOU!

There is no magic formula for success. Everyone is different and you need to make sure that the business you build is authentically yours.

Yes, you will need to learn strategies, techniques, and build strengths when marketing and growing your business. Some will work better than others for different people. The key is that you learn what works best for you and always infuse a bit of yourself in every strategy or tactic that you employ.

Get clear about the movement you want to start and the change you want to see in the world before you start marketing. After that, put yourself out there in a way that is extraordinary. If you really care about your movement and what you’re doing, you will talk about it anywhere.

As you launch a new business or continue growing an existing business, keep my four secrets in mind. Like I mentioned before, there is no magic formula that will work for everyone. The vital piece is that you are focused on a mission that is important to you and promoting it with full force in the most authentic ways possible

I’d like to invite you to learn how to help more people, make more money and enjoy more freedom with the free 5-day mini course, “Awakening Your Authentic Entrepreneur,” at http://www.helpmorepeople.com/minicourse.htm

Stop Chasing the Money and Start Chasing the Dream

“Don’t chase the paper- chase the dream” P. Diddy

This year as I begin to reflect on all that we have done at Help More People, the hundreds we have served, the businesses launched, stretched, and grown I am really grateful and a bit curious.  I get asked all the time- how did you do it?  Here’s how:

When you love what you do so much your sides could split, money comes easy.  I know some of you are already discounting this after just my first sentence.  You are pulling up all your considerations and circumstances:

• I love what I do and I am broke
• I am in my purpose, but I hate marketing
• I am passionate, but I can’t get clients
• I love what I do, but this is too hard

No.  When you love what you do… when you wake up every day feeling like if you didn’t do it then it would be criminal, then you figure out, learn, and do whatever it takes.  You never stop.  You never pause.  For me money is love.  It allows me to share, give, develop, and grow.  Over the last three years I was never chasing the money- I was always chasing the dream.  The dream of seeing hundreds of entrepreneurs launch and grow and thrive even in this economy.  The dream of seeing helping-based businesses change lives and transform people and situations.  The dream of having the abundance to write checks for things I am passionate about and care for deeply.  I was chasing the love – the love I had to share with people that I knew would then turn and share with others – that deep, rich ripple effect love.

Chasing the money doesn’t work.  At some point you will get bored and angry when things don’t go exactly as you planned.  Money is not that hard to make.  Really.  You could think of 100 ways to make money today – illegally, legally, in a job, asking, begging, Ebay, on and on.  Money is not that hard to make.  The hard part is making a difference.  When you can make money by making a difference, everything is deeper.  You don’t mind the hits or jabs or naysayers that come your way, you simply keep chasing the dream because when your dream comes true, so does everyone’s around you. 

When you love what you do so much you will do whatever it takes to BE THE CHANGE in this world, when you are focused on helping people, serving, and love, you can’t help but make money.  I wake up everyday and ask myself two questions:

• Who can I help?
• Who can I serve?

I never ask how much money I can make and don’t misunderstand I am in this to make money – I know that money will allow me to change my world, your world, and the entire world.  I just know it is not the fastest path to cas*h.  I know when I love people, when I serve people, and when I help people, money always follows IF I am certain to ask.  You can’t just live your life giving everything away. I know that by charging the RIGHT rate for my services I help people and you do too.

So, how did I do what I did this year?  I chased the dream.  I know that money is just love. Money is a barometer to measure the love you give and the love you receive through the divine work that you do.  Money is energy and light and air and love.  I am not looking to be a millionaire to count my dollars… I am looking to be a millionaire to count my blessings.

Stop chasing the money and start chasing the dream.

(c) 2010 Suzanne Evans

About the author:  Suzanne Evans is best known as the ‘action expert’ and has coached hundreds of solopreneurs to model her multiple six figure business. Learn how you can help more people, make more money and have more fun doing what you love by signing up for your free copy of the 5-Part Mini-Course ‘Awakening Your Authentic Entrepreneur’ at http://www.helpmorepeople.com

Authentic Marketing: Invest in Yourself and Your Business by Taking Your Show on the Road

www.HelpMorePeople.com/minicourse.htm

What is the topic that dominates the media these days? What is it that we’re reading on websites, in newspapers, seeing on TV and hearing on the radio?

Even if you only read the front pages or skim the headlines, you know it’s all about the economy. Everyone’s talking about Wall Street and financial turmoil.

Here’s what I know to be true – and this is especially relevant to the past year or so – the investments that I have made in myself never got lost in the stock market crash. No recession can ever devalue them.

What I am hanging onto today are the investments I made in my personal growth and in my business, not the investments that I put in Bank of America or my 401k. The investments I made in my training as a coach, as a marketer, and as a business owner continue to pay off regardless of what’s happening in the financial world.

In times like these, it’s easy to get uncomfortable about spending money on training programs, a team, or marketing for your business – and it may be true that you need to be more careful about how you spend your money. But, it’s important that you don’t hold off on the important decisions you need to make now as a business owner.

Make quick and confident decisions. Don’t get stuck in limbo. Whether you’re unsure about a decision to invest in a training opportunity, an event or directly in your business, don’t be indecisive. Successful entrepreneurs make quick decisions.

One of the most effective approaches to growing your business – even in challenging economic times is by doing what I call “taking the show on the road.”

“Taking the show on the road” means that you actively invest in building an audience – an audience to serve and that will buy from you in return.

My background is in Broadway theatre. We put on eight shows a week. It takes continuity to build an audience. Once you have your niche, your story, have begun to invest in a team and to build your business, you must aggressively seek out an audience.

The more you share your message, the faster you accelerate in building the business.

Constantly ask yourself these questions:

• Where can I speak?
• How can I get my writing published?
• Who can I talk to?
• Where can I volunteer?
• On what sites can I blog?
• What gatherings can I go to?
• Who can I call or email?
• How else can I share my message?

No entrepreneurial vision has ever come to fruition by being kept a secret. You must to take the show on the road.

When I first started my business, I was promoted myself from a booth between the tomatoes and the bananas in a Whole Foods. I didn’t know where to go, but I just started talking to people. It might feel silly at times, but you need to get out there, tell your story, and begin building an audience early one.

You will never regret investing in yourself and your business. One of the best ways to do this is to take your “show on the road” and build an audience. Get out there and speak. Go to events and gatherings. Get your writing published. Make the commitment to build your audience.

The specific tactics you use to get your message out there and develop your audience will be unique to your business, but it is guaranteed to pay off as long as you commit and recognize that you are making a vital investment in yourself, your business and bringing a valuable gift into the world.

I’d like to invite you to learn how to help more people, make more money and enjoy more freedom with the free 5-day mini course, “Awakening Your Authentic Entrepreneur,” at http://www.helpmorepeople.com/minicourse.htm

Skyrocket Your Coaching Business: Build a Business Model that Supports Your Desired Lifestyle

www.HelpMorePeople.com/minicourse.htm

No man is an island. Work only in your strengths and find the people to help you do those things that are not strengths for you right now.

Some of these ideas are for people who are a little further along, but in the beginning I had a coach. I had a marketing coach and I was going through my coach training. It helped me to grow and really played a key role in my growth.

Then I added a virtual assistant, and that doubled my income. Then I moved to a coach at an even higher level and higher marketing program, and that doubled my income. Then I added another virtual assistant, and I kept growing and growing. There’s a pattern here. Plan to work with people that are going to support you and can really help you in growing a team.

A virtual assistant (VA) is someone who provides administrative support to you who works from a remote location, almost always their home. They can specialize in marketing support, web services, whatever it is you have hired that particular VA to do for you. They are contractors, so you don’t have to have employees. They’re a remote professional who works within your business.

I like to work with people who are experts in their areas, so I tend to work with several different virtual assistants. I choose people who really excel in their particular field and use them for those particular tasks and project management.

It’s the key to service professional business – anybody who’s going to run a service-oriented business where you’re delivering coaching, consulting, or training, anything like that. They’re lifesavers because you don’t need an office for them, and they can do everything for you that an in-house assistant can do.

Create a business model that supports your lifestyle.

You must from the start create a business model that supports your life and your desired freedom. If you don’t, before you know it the business is going to be running you.

A strong business model is layered with growth and financial opportunities that don’t require your supervision and presence to generate revenue. That’s what I teach with the multiple streams of income model. It’s really important because you need things that don’t involve you to make money.

Sometimes you have to do things old school and learn the hard way. I’m a perfect example of that. In the beginning I worked really hard to create a business, and before I knew it I just had another job.

I was only working with one-on-one clients, it’s hard work, and every dollar I made was dependent on those hours. When I shifted that model and offered other products and programs that didn’t have to involve me it made a huge difference.
I like to preach that from the beginning so you’re thinking about the future, “What can I have besides clients? Can I have programs? Can I have an audio series? Can I have something on tape that families can listen to in their car? What are other streams of income that I can create?”

Building your team and developing additional streams of income that don’t rely on your involvement, are key to the success and longevity of your coaching business.

I’d like to invite you to learn how to help more people, make more money and enjoy more freedom with the free 5-day mini course, “Awakening Your Authentic Entrepreneur,” at http://www.helpmorepeople.com/minicourse.htm

Coaching Tips: Charge What You Deserve and Invest in Your Ongoing Business Growth

www.HelpMorePeople.com/minicourse.htm

A common struggle for new or developing coaches is how to set your rates. Do you go with what other coaches in your area are doing? Do you offer something unique or additional that allows you to charge more? Do you even have the confidence to ask for what you’re worth?

Your rate is your announcement to the world of your confidence in your skill set. You don’t do yourself or your business any favors by being the best deal in town.

Sometimes your rate is the first announcement that you make to a potential client. They might hear about your rates from someone else or see something about your rate. What is it that you want them to hear? Your rate tells your truth.

With each appropriate rate increase I’ve had over the last couple of years, I have attracted more ideal, ready, and successful clients. There’s an absolute correlation between your rate and the type of clients you attract. The bargain hunters aren’t generally going to be people you enjoy working with or see good success with.

A little tip for those of you who are already coaching- if 1 in 5 people do not question your rate, your rate is too low. It’s really important from the beginning of your coaching to set the right rate. There’s no benefit to you or your clients in offering the lowest price around, because it’s not sustainable and doesn’t allow you to do your best work with each person.

As your business grows, it’s very easy to stop putting time into the things that got you there – your ongoing training and marketing. Being an entrepreneur takes effort and takes planning. Anything worth doing, success, takes work ethic, energy, and effort. Don’t let anybody tell you it’s easy. If you see a marketing program that says, “Oh, we show you how to make this all easy,” it should be fun, but it’s not effortless. It shouldn’t necessarily be a struggle, but building a business is not easy.
I’m sure it’s no surprise to you that some of the best basketball players throw 300 free throws a day. Championship water skiers take their first runs at 5 a.m. There are no Cinderella stories. Get clear about the time and energy it takes to build a business and get the results that you want.

I personally work at it every day. I get up in the morning, and I really think about what my plan is for the day. I think about marketing my business every day. In the beginning, I worked even more at it. Now I have a lot of things systematized, but the key to entrepreneurial nirvana is continually showing up. Action is that engine that drives all success.

Any coach, mentor, or adviser I’ve come across that has said they have the “entrepreneurial magic pill” that builds your business, I knew it was a fraud, plain and simple. Growing your business will always take effort, but it doesn’t mean you have to struggle. In fact authentic marketing should naturally flow out of who you are and your excitement about the work you do.

Be really clear what your training schedule is going to be for growing your business so you leverage your time for the biggest results.

Whether you’re just starting a coaching business or already have one think about these two critical success factors and how you can use them to grow your coaching business.

I’d like to invite you to learn how to help more people, make more money and enjoy more freedom with the free 5-day mini course, “Awakening Your Authentic Entrepreneur,” at http://www.helpmorepeople.com/minicourse.htm

Solopreneurs: Strategy Change is the Solution!

There have been lots of new business lessons that the puppy has taught me over the last week, but none as big as tenacity.  What the puppy wants the puppy will get, and not because he is bossy or begging, but because he is willing to use strange strategies. Giving up is not an option- strategy change is the solution.  This made me think back on the last 3 years and building my own business.  I realized I had done pretty much the same thing.  To win in the game of business you have to be willing to change strategies.

You also must be comfortable with failing.  Believe me, when the puppy fails his thoughts are not going to “how stupid can I be”, “I better give up”, or “this is too hard”.  It’s all about- “what’s next”, “try again”, “change sides”, “change ideas”, “let’s get this done”.  Many of you have tunnel vision in your business…you are seeing one problem, one solution, and one strategy.  Get out of the box- get out of the box today- just like I teach multiple streams on income…you have to have multiple streams of approach for attracting clients and making money.

1) What do you need to STOP doing?  It’s not bringing you business but you have some rule that you should be doing it?  A referral group, organization, program, etc…eliminate one thing that is costing you time and NOT bringing you business.

2) Add one NEW element to your list building/business building strategy that you have not used before: audio, video, teleclass, networking group, article marketing, twitter, facebook, etc.  Add one, but do it effectively!

3) Get consistent.  Many clients tell me something isn’t working, but when I research I find they only do it on occasion or inconsistently.  You must build consistency.  Use this newsletter as an example- every week it comes. Every week- rain, shine, sickness, holiday because I want your to depend on me.  I want you to trust me and I have to consistently show up for that to happen.

4) Change approach.  I do this all the time and in the beginning of my business I had to do it even more often… I would run a teleclass and 2 people would show up.  Yikes!  Did I abandon?  No.  New approach… I would make it a point to ask 50 more people than I did the time before or change up the name or the topic.  You have to zig when zagging isn’t working.  To get to what the puppy wants he just changes sides.  Goes under instead of over.  Digs instead of climbs.

5) Give up the complaining.  Business is hard.  Life is tough.  If this were easy- everyone would be doing it.  So, when something doesn’t work- move on or change course.  FAST.  While you are complaining and feeling sorry for yourself I am out getting clients.  I have a one -three minute rule.  I get that amount of time to wish it had gone better, cry about the loss, or be disappointed and then it’s time to get back in the game and help people.

I am on a mission. Are you?  I know I want to help people and I know I have a message… so I can’t complain or waste time- I gotta get to the people who need my help, so they will build strong businesses and in turn go help more people.  This isn’t a job- it’s a movement. Are you leading one, too?

(c) 2009 Suzanne Evans

About the author:  Suzanne Evans is best known as the ‘action expert’ and has coached hundreds of solopreneurs to model her multiple six figure business. Learn how you can help more people, make more money and have more fun doing what you love by signing up for your free copy of the 5-Part Mini-Course ‘Awakening Your Authentic Entrepreneur’ at http://www.helpmorepeople.com

The Cycle of Quitting

There are two types of quitting:

1) Giving up

2) Walking away from something harmful or hurtful

I will be the first to tell you that business is messy and it can sting.  I mean really sting sometimes, especially if you are sensitive like I am.  Underneath this whip cracker exterior is someone who cares too much at times, so I often take things personally- someone leaves, someone doesn’t value your program or work and the really interesting part is… the more you serve the more that quit or complain.  Phew.  Breathe.  It can be overwhelming.  I am working on taking things less personal as it does not serve me or my clients, but it is a daily practice.

I get a bird’s eye view of – THE QUITTERS.  I know some would say we should talk about the winners, but I must say I probably learn more from the quitters.  The winners show up, suck up, cry, stomp, celebrate, and then rinse and repeat over and over.  Every successful entrepreneur I have EVER worked with, mentored with, or been a colleague to has had the exact same formula. 

The quitters are a bit more interesting.  They are very creative and it is interesting where and how “quitting” shows up.  Now remember the #1 reason businesses fail is people stop- yep-stop.  I am thinking of writing a book on the quitters cycle because I have been watching when it starts to creep up on people and kick in.  I think it would be useful for people to see a lineage of how it starts and how they might stop themselves, as well as see the difference between something needing to come to an end and just quitting.

It usually appears like this…

Second guessing ~ fear ~ blame ~ projecting ~ overwhelm ~ blame ~ action ~ (the quitting) ~ relief ~ second guessing ~ fear and over again

Fascinating, right?  I am using it as a paradigm for myself to catch me and where I am falling into the cycle – you can honestly use it for anything- the gym, your business, a relationship, etc.  So, I don’t want you to be a quitter…frankly, seeing people give up on their dreams daily can sometimes overwhelm me and blind me to the people actually living theirs, but I know you are out there.  I know you are striving and working and living your gifts.

Here are a few tips to stay in the game, even when you would rather throw in the towel:

1) Have a clear vision of exactly what you want – relationship, money, freedom, environment, and spiritual.  If you have a clear vision in writing and in your view, it is harder to let that vision go or the dream die.

2) Get real.  One of my mentors says… “It is simple, but it is not easy.”  Success is hard work.  No one ever won the Oscar, Gold Medal, Nobel Peace Prize, or Fortune 500 by half ass showing up.  And don’t fool yourself….are you thinking you are working hard or are you spending a lot of time around thinking about succeeding and processing your next step.

3) Get good advice.  The people around me won’t let me quit.  I have surrounded myself with a circle of influence. I have a tribe of tough and loving go-getters.  A friend and coach emailed me last week and said- “hold fast- we need your confidence.  Don’t stop.”  That made me cry as I was reminded people were depending on me.

4) Care.  I know you have gifts to share.  Your life experience has value and people are meant to be transformed by your connection and your talent.  Care enough to keep going.  Care enough to share and keep going.

If you do what you love and you love people while you do it there is no reason to quit.  Stopping is not an option.  See you at the finish line!

(c) 2009 Suzanne Evans

About the author:  Suzanne Evans is best known as the ‘action expert’ and has coached hundreds of solopreneurs to model her multiple six figure business. Learn how you can help more people, make more money and have more fun doing what you love by signing up for your free copy of the 5-Part Mini-Course ‘Awakening Your Authentic Entrepreneur’ at http://www.helpmorepeople.com

The Fastest Path to Authentic Income

In business, there needs to be a systematic way to grow your income and your money mountain.  It is easy to “chase the paper” in the words of Jay-Z, but it can be exhausting.  There are so many things being thrown at us today as money-makers, such as audio, video, teleclasses, podcasting, social media – I could go on and on.  We become excited and obsessed with the latest “gadget” to market and we lose site of our own mission to the latest marketing trick.

Money and clients are ready, willing and waiting for you now.  You don’t need to put on fancy bells or ad whistles to make more money.  You actually need to go back to the basics.  Go back to what inspired you to start your business and share your gift.  Go back to what you already know, have and are.  Put YOU back in the process.  Clients call me wanting to coach and they are ready to focus on tactics to get clients or dig into creating another product. 

Before you start creating, developing, and running the marketing rat race, slow down and start here:

Active before Passive – Get active income going in your business ASAP.  Active is where you are “doing” the work.  Coaching a client, having a session, leading a group, etc.  Then you can move into passive income.  Passive income is where you might sell a book, product, or program that does not involve your time.  Passive income typically requires a larger list and a deeper reach.  I am all for passive income–very important–but AFTER you have active income so that you are nurturing relationships, referrals, and your visibility.

Look around you – We often get so busy with the latest marketing trend that we forget to check our backyard for opportunities.  Have you emailed friends, family, and associates?  Have you set up coffee with people in your circle of influence?  Have you had a house party and invited people over for a mini workshop or seminar?  Don’t forget the opportunities from people who already know, like, and trust you.

What is within one minute – Next, make a list of all networking and visibility opportunities within about one minute of your home.  OK, if you live in the country or deep woods, maybe change this to 10 miles.  Churches, schools, cafes, doctor offices, community groups…I mean seriously, do this exercise.  Get in your car and drive around for 20 minutes.  Look at everything as a potential place to speak, network, and share your business.

Write – Maybe getting out of the house is not that easy for you or you lie in an area that is difficult to reach civilization. Then WRITE!  Seek out places to be a guest blogger, guest newsletter writer, article market, post on forums, and use your email like you mean it.  Write about your work everywhere and anywhere you can.

Cold Call – I know.  THE. DIRTY. WORD.  What I mean is cold calling with purpose.  Could you call former clients and ask for referrals?  Call friends and brainstorm marketing opportunities.  Certainly call places to speak, from the local library to the Chamber to the associations within your market. I tell you, making five targeted calls a day WILL grow your business.

Movement over Marketing – Go back to what matters.  Your mission, your meaning, and your purpose IS what sells.  The fastest path to authentic income is realigning with your WHY!  It is what attracts people to work with you.

Accelerating our income becomes elusive when we lose sight of the resources we already have available to us.  So–breathe and take a step back.  Clients, business, and income are all around you. Reach out and grab it so you can help more people.

(c) 2009 Suzanne Evans

About the author:  Suzanne Evans is best known as the ‘action expert’ and has coached hundreds of solopreneurs to model her multiple six figure business. Learn how you can help more people, make more money and have more fun doing what you love by signing up for your free copy of the 5-Part Mini-Course ‘Awakening Your Authentic Entrepreneur’ at http://www.helpmorepeople.com

Coaching Business Tips: How to Get Past Perfectionism

www.HelpMorePeople.com/minicourse.htm

Stop waiting for everything to be ready, perfect, or right to launch your business.

My dad’s a farmer and he always says, “You want to know the best way to find out that corn will grow? Plant it.”  You can prepare and research yourself into a corner, but at some point the seed has to hit the earth.

Stop waiting for the website to be perfect or the elevator speech to be in place. Quite frankly, stop waiting until you finished your coach training. Stop waiting for all of that, because you really do already know enough to start building your business.

Here’s a story from my own journey. From the moment I started my coach training I started my marketing training and I started marketing my business. It’s one of the single most important factors to the success I have.

I didn’t hold back. I jumped in and I made terrible mistakes. I launched my business anyway and it gave me momentum and it gave me some immediate results. I can tell you that an entrepreneur making money is more effective, productive and motivated than one planning to make money. That was huge for me. Just do it anyway.

My marketing mentor and coach right now says, ” If anything is worth doing it’s worth doing poorly to start with.”  I love that and it really is the key.

The same thing goes for those of you that are telling yourself, ” You know, I don’t really know if the time is right in my life to start a coach training program. I’ve thought about it, but there are the kids and the money.”

There will never be a right time. There’s only right now. I highly suggest that you do it anyway and go forward. Jump in, because you really don’t know what will grow until you plant the seed.

For me, one of the biggest gifts I can give you in terms of marketing your business is: start immediately and plant it anyway.

It’s okay to do things poorly in the beginning. It’s okay to do things poorly in the end. We’re always growing, developing and trying new things.

There’s this wonderful quote I read a few weeks ago that said: ” The cave that is the scariest to go into and the hardest to enter is where your treasure lies.”

This is a moment for you. Whether you’re already in a coach training program and you’re looking at launching your business this is a moment, an ” Ah ha, write this down, I’m going to do it anyway, I’m going to launch.”

I’d like to invite you to learn how to help more people, make more money and enjoy more freedom with the free 5-day mini course, “Awakening Your Authentic Entrepreneur,” at http://www.helpmorepeople.com/minicourse.htm

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