Archive for the ‘Business Growth’ Category

Hiring isn’t just about the resume….

Published by Suzanne Evans   |   December 18, 2014   |   No Comments

The hiring process is changing and it is definitely not a black and white process. Even the most Hell Yeah! resume and highest GPA are not going to guarantee that you are selecting the most qualified candidates.  You have to do the work on your end to make sure that you are choosing THE person that is going to best fit you and your team’s needs.

On-boarding a new team member is an investment of time, energy and money if it is being done right. The interview process is a two way street for the interviewer and the interviewee. Both of you should be asking and answering a lot of questions during this process and you should be meeting several times to ensure that it is a perfect fit for both parties. First impressions are often misleading. Take that extra time and demand the effort on their end to show you their commitment.

Think outside of the traditional process. How can you really get to know this person? One of the key points when hiring is to always remember that any one that is capable of learning can be taught skills and how to use software, but you cannot teach ????????????????????someone to have a likable personality or to have work ethic. Those are dynamics that can make or break your culture and your team environment. Challenge them to make a video to answer questions, Skype with them, give them a task list to complete that will directly pertain to their actual duties and responsibilities. This is a really good way to see their creativity and determine their dedication level for the opportunity to work with you and/or eliminate the lazy people. I absolutely loved this process of on boarding with SEC because it gave me an insight as to who I would be working with and what the standards would be. Set your expectations from the beginning and never let them lose their value.

Remember that you are going to be spending a lot of time with this person…. You had better make sure that you like them! Suzanne calls this the “Bed and Breakfast” test. If she and Melonie were ever stranded with any member of the team and were stuck in a bed and breakfast for the day with them…would they all survive? Personally…I would love to be stuck with them. Those girls know how to have a hellavah good time!

All of this hits home for me for several reasons. Six months ago I made the decision to leave a company that I had invested eleven years with to join Suzanne’s team. I was the “not-so-perfect” resume. My past work experience was mainly in operations management, sales and hospitality. Hell my actual title was Beverage Manager for a theater! Suzanne and Melonie took the time to listen to my story, my actual experience in my career and in my life. Never underestimate the power of experience. They took a risk on me based on my personality, work ethic and that I was a culture fit for their company. Every day I learn more and more. I continue to grow, reach and set new goals and I strive every day to become a greater asset to our team and to our clients. Why? Because I wanted it, I went for it and I prove myself every chance that I get.

Go out and find those people. Your team is a direct reflection of you, your company and your brand. Make sure it shines!

 

Sherry Young, Manager of Client Affairs 

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What Keeps You Motivated?

Published by Suzanne Evans   |   December 4, 2014   |   No Comments

During the HY Star event this past month, I remember an attendee asking Suzanne the question, “Once you achieve your goal, what keeps you going? What keeps you motivated?” I started answering the question to myself and was happy that it was a pretty similar answer to the one Suzanne gave. For me, my goals/dreams come, probably, in higher numbers than most people. I know a lot of people have the dream that they want to make ‘x’ amount of money in the next 5 years, have a family with ‘x’ kids, payoff their mortgage in this amount of time. For me, it’s always about the next video or film I’m working on, and for me, my goal is always the same – make the current project something better than the one before it. I think this particular goal translates well to almost any business or money-making endeavor one could take on. Always strive to make your next goal better than the one before it.

I’m lucky in the fact that filmmaking involves SO many different skills that there’s enough to keep me busy for the rest of my life. Now, filmmaking is a collaborative field, but that doesn’t mean I don’t want to learn everything about it. In fact, as hopefully all of you know, the leader of anything should know everything about everything involved. So for out latest project at Hell Yeah Studios, we’ve been working on a Christmas themed video to send out to everyone. I’ve always iStock_000032377448_Smallwanted to make a holiday-themed video and now I have the chance. Our editor/studio manager David wrote an awesome script and it’s up to me to produce it. I’m confident in my editing skills, I’m confident in my lighting skills, and I’m pretty confident in my shooting skills. But for this particular project, Grinch-themed as it is, we knew we were going to have to use prosthetic makeup…otherwise the whole thing would end up being a joke and a waste of my time, personally. Prior to this, I knew NOTHING about prosthetic makeup effects. Now, having gone through the process, I know enough to pull off a basic mold of someone’s face and having custom casts made – something I’d only seen on Mythbusters which went way over my head. I’m by no means an expert, but I at least now understand the concept and the time it takes to go through this process. And this is just one example of new things that I learned on this specific shoot.

So, to answer the attendee’s question, what keeps me motivated once I’ve achieved a previous goal? I simply have a desire to know everything I possibly can about the filmmaking process. Otherwise, how can I be a leader of an entire team when it comes to producing my own films? Once you commit yourself and your life to starting a business and achieving whatever goal you set for that business, you must be ready to learn EVERYTHING there is. Don’t go into it with the mindset that you’ll just “hire someone who knows how to do that” or that will “take care of all the stuff you don’t have any interest in doing”. If you don’t know anything about it and/or don’t know how to do it yourself, how will you know how to find the person that does? How will you be able to explain the duties of that job to a new employee?

 

Matt Robinson, Hell Yeah Studios Editor

 

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Teamwork Makes the Dream Work

Published by Suzanne Evans   |   July 17, 2014   |   No Comments

Teamwork makes the dreamwork.  And I am not just saying this because the quote sounds cool, but because its very true in the way Suzanne Evans Coaching is run on a daily basis.

I am 1 of 4 new kids on the block here in Murrells Inlet and although my title is Marketing Assistant I do more than just the marketing here.  I remember being asked when I was first interviewing if I was willing to help out with daily tasks around the office.  I like to think I can clean up after my self and help out where needed so of course I said I was willing to help out.  In the short time I have been working here I have noticed how willing everyone is to help each other out and get the work done.  Everyone in the office may have a different title and each individual may excel in different areas of expertise, but at the end of the day we are a team working towards a common goal. teamwork

We have a no man left behind kind of attitude in the office.  If a deadline needs to be met everyone is pitching in to help out.  When books needed to be sent out everyone had a stack in their office packaging and labeling while completing their own work.  When Be the Change welcome packets needed to be sent people stepped up, made goodie bags, and stuffed envelopes.  As Be the Change was in full swing everyone was pitching in wherever needed, no questions asked.

It’s not just the big things we help each other out with but the little things as well.  We take turns watching the front desk, answering phone calls, taking the garbage out, cleaning out the storage unit and so on.  Our office works best when everyone is working together.

If you feel your company or business if lacking in the teamwork department try implementing one of these simple tips…

  1. Hold daily meetings: Tell people what you are working on.  If a deadline needs to be met don’t hesitate to ask for some assistance.
  2. Offer assistance: If you see someone struggling or someone that has a lot on their plate offer your assistance. You may not be able to help that person, but simply offering to can go a long way.
  3. Dinners/Retreats: Spend time together outside of the office to get to know each other and see what makes each individual function.
  4. Create rewards or incentives: Don’t bribe your employees, but offer rewards for working together and getting the job done.  The reward could be as simple as a gift card for coffee or it could be getting out of work early.

Remember that building a strong team begins with trust and clear communication.  Now set your sights high and begin building!

Stephanie Coppola, Marketing Assistant 

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You otta be in pictures!

Published by Suzanne Evans   |   July 10, 2014   |   1 Comment

Why Intsagram? You may ask yourself. It is simply one of the easiest social networks out there and rapidly growing with over 100 million users. With social media being one of the top ways to marketing, why not take advantage of every platform out there. With there being 75 million daily users, there are multiple opportunities to reach your target audience. Below I will talk about 5 marketing techniques to better your reach through Instagram.

1.Username.
Your username should be short, simple and easy to read. If your company is called “Harry Potter” don’t make your IG handle @harry_p0tt3r people will pay less attention to it, try the underscores @harry_potter or add a word @harrypotterofficial. Numbers and clusters of letters will confuse the user and might think your spam or a scam.

2.#hashtag
You will then want to make sure your niche will be able to create user generated content. That is one of the most important things for success on Instagram.photo
One method is to take advantage of the hashtags and make it your own. It’s always good to create a hashtag for your company, so in the case of Harry Potter it would be #harry_potter and use it on all pictures no matter what!

3.Bio
Most accounts have the same bio format! -Who you are -Why you do it -How can the public get involved -Rewards and incentives -URL in website section
So for Harry Potter, a bio would look something like this… ” We are dedicated to showcase the best Books in the world, we are Harry Potter Tag your books #harrypotter to be featured on our page or visit us at harrypotter.c..”

4.Auto-liking/liking apps
Whether you’re with android or ios, there are apps which allow you to search a specific hashtag and like up to 350 pictures per hour. Apps like these are your secret ingredient to the recipe! If you run it for 10-15 minutes per hour, you can gain followers fast, but beware! You must use proper hashtags.

For example, if you run a women’s swim suit shopping site you will search hashtags like “#bikini #onepiece #coverups #boyshort #halter #tubetop #womensswimsuit”
If you run a fitness account ” #legday #proteinshake #biceptraining #kettlebell”

The goal is to find “underground” hashtags, tags that aren’t 1M+ tags. By doing this, you are targeting a smaller group of people that will pay more attention to the likes your giving to their profile.

5.Content Content Content!
In a really strong campaign, it is best if the page posts at least 5 times per day. Many people don’t have the time or drive to do so, there fore cut it down to post 3 times per day, in the morning, mid afternoon and at night (night post being the most important and popular). Don’t worry if you run out of personal content to post, you will then turn to your hashtag to find pictures.

The first thousand of followers are hard to find and obtain, after that, it’s smooth sailing and the more followers you get the more people will notice your company and join in on the fun!

Sarah Herbaugh, Marketing Manager

Screen Shot 2014-07-10 at 11.52.43 AM

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Keep to Your Plan. The Secret of a Successful Launch!

Published by Suzanne Evans   |   March 27, 2014   |   2 Comments

Do you ever just feel the world has opened up for you? Like everything is going your way? Like you broke through that barrier that’s been holding you back? Like your on-top of the world?

Well if you have, that means you’ve had an experience to contrast that feeling with, which means you’ve felt like nothing’s opening for you, everywhere you turn there seems to be a new barrier, and you feel like you’re at the bottom of the pile.

Business, life, actually everything experiences periods of expansion and contraction.

As you’re building your business, you’ll have growth periods – things will be happening very quickly, you’ll get a bunch of new clients, you’ll fill your group, you’ll sell out your 1-day workshop AND you’ll have “not-so growth” periods, where it can feel like everything you’re doing isn’t right.

We see this happen in “Big” businesses, “little” businesses, in our business, our colleagues’ businesses, our client’s businesses, our mentors’ businesses… actually every business.

It’s the cycle of business… it’s the cycle of life… and it’s the cycle of decision and faith.

Now let’s look at how this would look in your business.

So, you’ve got this new program you want to offer to your list. It’s a great program, you know it can help lots of people and you come up with a plan to promote it to your list, to talk to people about it and to fill it. business-cycle-ETF

You feel really good about your plan, you’ve thought about everything you can think of and you “launch” it.  You start sending your emails, you start talking to people about it, and you get a little lost in the “doing” and maybe start feeling a little overwhelmed.

And that’s the deal right?  You’ve got your idea (Having a full program)…  your working toward your goal (Filling your amazing program)…  and in the middle of all of the doing it can be easy to lose perspective.

A webinar doesn’t go “right” or an email gets messed up. You talk to a couple of people and they say “no”, you find out the person you thought would be perfect for this is now working with someone else… You get the idea.

And all of a sudden, it can be easy to feel like the plan isn’t working and it’s time to radically change course and not stick to the plan (or to blow the plan up all together).

Now, in business (and in life) this is called a crisis of faith.

Remember that what we focus on expands, so if we don’t have faith in achieving the goal of our plan, and we begin to question the plan, all of a sudden we’ve brought doubt and worry into our experience.

Then it’s not too long before fear follows (because where there is doubt and worry, fear is sure to be there waiting just under the surface).

So fear shows up and then you’re really in trouble. You’re not thinking straight, you’re not making good decisions, because your decisions are coming from fear and lack.  Trust me that is a recipe for disaster!

Decisions need to be made from a place of certainty, they need to made without fear. There can be butterflies in your stomach, like you’re about to take a leap of faith, but you do not want to be coming from fear… because if you do you’ll never stick to your decision.

So, doubt, worry and fear come in and next thing you know you’re not sticking to the plan, your running around like crazy, not getting anything done… when all you really needed to do was stick to the plan (that you made when you were able to think straight).

You see, launches ebb and flow too, they take time, it’s all about multiple touches, it’s all about education and building know, like and trust for that new product, service or offering. So there will be times when in the middle of your launch you may be questioning what’s happening.

That’s why you want to create your plan when you’re in a place that you can make good and powerful decisions. You want to create your plan surrounding yourself with likeminded people who can help you make the best plan possible….

Then you need to launch your plan, trust your plan, fully step into your plan and then work your plan (because no plan will work without action)….

There will probably come a time during the launch when the plan doesn’t’ feel like the “right” plan.  It’s ok to tweak the plan, but don’t abandon it.

Especially if you’re not in the right frame of mind…. aka, fear, doubt or worry have taken over in that moment.

Work your plan. Trust your plan. Follow it through… all the way to the end. Don’t quit on your plan, see it through.

There is a reason that most of Think and Grow Rich is about planning and Hill dedicated an entire chapter to the subject of “Persistence”.

That being said, come at your plan with HIGH expectation and LOW attachment. Have really high expectations of your plan working, of your group filling, of the clients and money coming in. Have low attachment to the outcome of any individual part of the plan.

That way you are coming to everything excited and happy, but if 1 person says no or something doesn’t work out perfectly, you don’t move into doubt, worry or fear.

Just work your plan and see it through. Because, what you want is on the other side.

Okay, transparency time, Paige and I have been pulled into this cycle more times than I’d care to admit when we were building our business (especially when we first started out it felt like a daily occurrence). We’d be in the middle of some launch that felt like it was make or break for our business and something would happen to have us question ourselves and we’d be like, “What are we doing?!?”

But it’s at those times that you need to remember the TRUTH and you need to go back and work the plan you laid out.

And I’ll tell you, the times we worked the plan, we experienced expansion and the times we would radically change the plan (or get so paralyzed we couldn’t work the plan) we experienced contraction.

So, what are you launching right now or what are you getting ready to launch in the next few months?

Do you have a solid plan for what you’re doing? How you’re going to get the message out there? How you’re going to enroll people? Have you had a mentor or another person who understands your business and market give you their feedback?

Were you in the right state of mind when you created the plan? (In other words did you create your plan not in fear?)

If you said yes, and you created the best plan you could create, then I challenge you to launch your plan, trust your plan, fully step into your plan and work your plan – to the end.

Trust the process, know that the launch isn’t over till it’s over… so keep your HIGH expectation and LOW attachment until it’s done and then move on to your next plan

Brian Stark, Director of Strategic Development

Brian

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