Archive for the ‘Business Growth’ Category
Are You In a Practice Or a Business?
As a coach, when you talk about “your practice”, it has a definition and an insinuation of one-on-one coaching. It is important to build coaching businesses that aren’t solely based on one-on-one coaching. Certainly one-on-one coaching is a component – and for some people a very large component – of their coaching business, but you cannot build a successful business when only offering one-on-one coaching.
Here’s the challenge with businesses that are only one-on-one coaching: when you only build a coaching practice, it means that the only money you can earn is when you are present. It means that for every dollar you make, you must spend a certain amount of your own time.
That’s a recipe for serious trouble for a few reasons.
Launch a Coaching Business: 4 Secrets for Authenticity and Success
Something that generates a great amount of curiosity is the fact that I built my coaching business to a relatively large level of success while working a day job.
People wonder how I did it so quickly and if there is a step-by-step roadmap that they can use. I’ll share my four secrets to my success when launching or growing a business. They aren’t complicated marketing formulas. In fact, their sheer simplicity may shock you.
1.) Be willing to make a fool of yourself every day.
I remember riding the train from New Jersey to New York to my day job. I was journaling in a notebook and I thought, “Gosh, how am I going to do this?” I had bought into the mantra, “Build it and they will come,” but when I first started my business, I was struggling to get clients.
And as I was writing in my notebook, this came to me:
“If I am willing to make a fool of myself every day, this is all going to work out.”
If you are willing to be the change that you want to see in the world, you are going to look a little out of the ordinary. You’re going to seem a little off-center. You may even be called crazy.
Think of all the people in the history of the world who have been seen as, “Oh my gosh, that person’s a nut job,” from Jesus Christ to Gandhi to Rosa Parks to historians to political figures.
The realization I had today was that I have a message and I am determined to share that message. So, I can’t worry about what friends or family members think. I can’t worry about failing in front of my colleagues. I needed to be willing to be the fool.
Learn The Rest of Suzanne’s Secrets for Authenticity and Success
The Reviews Are In!
After working in the Broadway theatre industry for over 10 years, you get access to some of the greatest business lessons ever shared. Every launch, every product, every service, every ad, every campaign, every innovation better contain some razzle dazzle. But, all business growth and leverage comes back to the same question every producer asks before they book a theatre to take their show to The Great White Way….
WHY?
And the BIG question to answer that question: What’s the movement?
We are each born with a movement to make a difference and have an impact and the way we share that becomes our medium. For some they will teach, others coach, some support, or volunteer. I think the greatest tragedy in life is not sharing your movement or your unique ability with others and the world. It’s like a great musical with no music. It simply does not work.
From that movement is your deep seated WHY or what I call “so that…”
So, you must get clear on:
- WHY your business?
- WHAT does your business change? and…
- FOR WHOM?
Take it all back to the city that never sleeps… for the what, why, and for whom of business just look at these lessons from the stage:
Suzanne is hiring!
When you get bigger.
You better get better.
Suzanne Evans Coaching is on the verge of launching and announcing some f*ck*ng amazing new stuff. We are thrilled to be in a place where we now need — YOU!
Our amazing team is ready to expand and I fully believe that everything we need is always present (thank you, David.) And that is why I know you are what we need next (or someone you know.) A big expansion is taking place and we are looking to fill four new positions… yes you heard me correctly!
So, here are the positions:
The ONE revenue channel that consistently outperforms EVERYTHING … and you can still jump on board!
I’m talking about simple 15-minute conversations.
But here’s the catch: If you don’t know the keys to doing it effectively, you will likely fail. Which would be tragic. Because when you discover the secrets to doing it right you will see your business revenues explode. Faster than almost anything I have ever tried.
Over the course of four years I have developed a system that has enabled me to bring in well over 7-FIGURES WORTH from these short, but powerful discussions.
This isn’t magic. (Although sometimes it sure feels like it!) You don’t have to be a rock star to make it work because I mastered it after having absolutely no business experience.
