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Hate Selling? Start a Movement Instead.

www.HelpMorePeople.com/minicourse.htm

I recently hosted an event in New York and a woman signed up for one of my programs. We’ll call her Sally.

About a week after we met, I had a call with her and she said, “I thought it was just wonderful how you did that entire day and you didn’t sell anything.”

I said, “Sally, you’re in my program. You bought something.”

And she said, “Oh, yeah. I didn’t notice.”

So that’s the ultimate goal. You should be so fired up about what you do and you’re just sharing your services and saying, “Listen, you want to play with me? Great! Here’s how you can play with me,” and you move on.

People will actually pay you money and they won’t even notice that you sold them anything.

It’s not about the sale, it’s about the message. The people who are lined up for your message are a natural fit, and it doesn’t even feel like a sale. They understand your message and they are ready to say yes.

Your goal should be to share your movement so frequently, and so effectively that the selling just becomes a natural part of your message. You’re not really selling anything; you’re just sharing your movement.

The bottom line is that marketing and sales strategies and tactics absolutely can work. But you can’t follow anyone’s marketing advice it if you’re not solid in your movement and your authentic message and self. People are taking all of these programs and courses on marketing. They’re looking for the next sexy thing: social media, micro continuity programs, teleclasses, everything you can imagine. The bottom line is, if you don’t know what your movement is, you will not have long term success and you will not attract the ideal clients.

Many people approach building a business completely backwards. They learn how to market their business, but they don’t really know why they are marketing.

Many people have a calling, they have an understanding of what they want to do in the world, but it’s not in a model that can monetize.

You may be getting all this marketing information – it’s all being thrown at you – but you don’t have anything to attach it to. It’s like one side of the sticky paper is missing.

You’ve got to be able to attach it to a movement. Your movement is more important than the marketing tactics you will employ – and it absolutely must precede any marketing you do. You must be the change you want to see in the world.

What changes do you want to see?

Once you are clear on the answer to that question, then you can develop a business model that will make you millions. You can learn exactly how to market that message and movement and do it with joy and fun and light and love.

If you don’t know what it is you are offering, you must return to:

“What do you want to change?”

“What is your movement?”

I’d like to invite you to learn how to help more people, make more money and enjoy more freedom with the free 5-day mini course, “Awakening Your Authentic Entrepreneur,” at http://www.helpmorepeople.com/minicourse.htm

 
icon for podpress  Hate Selling? Start a Movement Instead. [3:32m]: Play Now | Play in Popup | Download
icon for podpress  Hate Selling? Start a Movement Instead. [3:32m]: Download

Posted on February 24th, 2010 by admin in Marketing | No Comments ».


Authentic Marketing: How to Respond to, “What do you do?”


www.HelpMorePeople.com/minicourse.htm

Stop multi-tasking for one moment and grab a paper and a pen. Don’t over process. Think from the gut.

Now, answer this question:

What is it that you would like to see changed in the world?

Write down your answer. Only give yourself 10-15 seconds.

If you had a difficult time answering the question, that is the reason your business is struggling. You have to be the change you wish to see in the world. How can you grow a business around that change if you don’t even know what your mission is?

When someone asks, “What do you do?” do you respond with, “Oh, I’m a life coach Reiki healer energy worker underwater basket weaver…”?

If this sounds familiar, no one knows what it is you really do. They don’t care what your title is.

When you respond with your title (e.g. life coach, business coach, a Reiki master, etc.) you aren’t explaining the pain you solve for people. What solution do you offer?

When someone asks me, “What is it you do?” here’s what I tell people:

“I work with service professionals to make more money, help more people, and have massive impact.”

I don’t talk about the fact that I’m coach. I don’t talk about how I was trained. Most people talk about the process of their work as opposed to the progress and results they offer. People really don’t care what your title or your training is.

Occasionally some people will ask for your credentials or why you’re able to do what you do, but for the most part, they just want to know, “Here’s my problem, here’s my pain, and how can you help me solve it?”

The second piece of this is, it’s got to be you. How often are you putting yourself out there and how often are you telling your story?

When I first started my business, I was sharing my movement. I was talking to people about how I could remove, heal, and help them through their pain on a daily basis. My goal was always to talk to 100 people a week.

You may be saying, “I don’t know who to talk to.” That’s an excuse. You do know how to reach people. You do know how to talk to people.

One of the first things that I suggest you do – I call it my one-mile radius rule, unless you live deep in the country and then you might need to do a ten-mile radius. Get in your car, put on a CD, and drive all over within a one-mile radius of your house. Look at everything through the lens of, “How could I share my message?” Not, “How can I get a client?” There is a difference. Focus on sharing your movement.

All of the sudden, the high school becomes an opportunity to do an expo or to teach at their adult education school. The diner with the Rotary Club sign becomes a place to speak. Businesses in your community become places to contact. The church, the community center, I could go on and on.

Everything you need to build a multiple six-figure business is within a one-mile radius of your home. You can have all the websites in the world, you can have the marketing materials, you can have all of that, but if you are not talking to at least 100 people a week, then you are not reaching enough people.

Once you are talking to people or reaching them in other ways, there is a possibility that you don’t know how to convert, which means you have a selling problem. You may be too salesy or you’re not selling at all.

The process for converting people into clients is called my “I CARE” system. It’s a five-step process.

“I CARE” stands for:

- Inspire

- Clarify

- Ask

- Receive

- Embrace

If you are talking to enough people and still not making sales, you have an authenticity problem. This means you’re not bringing enough of you into it. When you don’t bring enough of you into it, you either are scared to death to sell at all, or you’re overselling and not being your authentic self.

I’d like to invite you to learn how to help more people, make more money and enjoy more freedom with the free 5-day mini course, “Awakening Your Authentic Entrepreneur,” at http://www.helpmorepeople.com/minicourse.htm

 
icon for podpress  Authentic Marketing: How to Respond to, “What do you do?” [5:17m]: Play Now | Play in Popup | Download
icon for podpress  Authentic Marketing: How to Respond to, “What do you do?” [5:17m]: Download

Posted on February 3rd, 2010 by admin in Marketing | No Comments ».


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