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Solopreneurs: Use Daily Action for Momentum & Meaning

What’s the one singular piece of advice that I can give business builders that are watching a business or growing their business?

It’s taking action every day – every single day.

Sometimes it’s big action and sometimes it’s little action. That’s not what’s important. It’s that you’re working on it in some capacity every day, and even on the bad days.

We all have bad days – the days you wake up and go, “I don’t know what I can do today. I’m so burned out or bummed out.” I would still pick something to work on.

One of my little tricks that I did when my business was new is I created a Marketing 100 List. I came up with 100 ways that I could market, anything I could think of.

Some of them were absolutely ridiculous, some of them were to stand on the street corner and scream at people. But some of them were great ideas. Go to an expo, go to a Chamber meeting this week, send an email to all of my friends that I’m looking for speaking gigs. Whatever it is, I put it on that list.

I’ve had this one for about a year. I pull it out once a week or once every couple of weeks and I constantly refer to it. There are things on there that I go, “Oh my gosh! I forgot I thought of that!”

I really encourage you to create a Marketing 100 list with 100 ideas. I’m not asking you how good they are, I’m not asking you to judge them, I’m just asking you to get them on paper so that when you have a day when you go, “I don’t know what I can do today. I don’t possibly know what I could do today,” you can take that list and really run with it.

That’s a little secret I use. It sounds like a really simple idea and technique, but I’m telling you that it has saved me more times than you can imagine and it never allows me to have the excuse of, “I don’t know what I can do today,” because I can always pull out my list and come up with something.

There are a million ways to have multiple streams of income, but the business model that really works is when you do have more than one way.

I’d like to invite you to learn how to help more people, make more money and enjoy more freedom with the free 5-day mini course, “Awakening Your Authentic Entrepreneur,” at http://www.helpmorepeople.com/minicourse.htm

Solopreneurs - Use Daily Action for Momentum and Meaning [3:07m]: Play Now | Play in Popup | Download

Solopreneurs - Use Daily Action for Momentum and Meaning [3:07m]: Download

Posted on July 29th, 2009 by admin in Business Growth | No Comments ».

4 Tips To Building A Successful Business Built On Faith

When growing your business it’s not about LUCK, It’s about FAITH. How much do you have? Let me give you some examples of what I mean:

* When we get on a plane we have the FAITH it is going to fly!

* When we go to bed we have FAITH that in the morning there will be light!

* When we leave our house we have the FAITH that it will be there when we return.

90% of our daily activities are solely based on our faith and belief. If we had no faith, we wouldn’t even be able to get out of bed in the morning. Faith fuels our very being; yet when it come to getting clients and building our business it seems that there is a faith shortage.

If we hold a workshop and one person shows, then we tell ourselves we have the wrong niche. If the first 10 people we speak to say no to our service, we convince ourselves that we hate marketing. Where is the faith? A good friend shared this wonderful analogy with me this weekend about business building…

If am handed 10,000 oyster shells and told 10 have a million dollar pearl…

I begin to open them. Phew. Oysters are hard to open. 1, 2, 3, 4…Ah. Sill no pearl. Shoot. 5, 6. I cut my hand. This is really hard. 7, 8, 9, 10. Still no pearl. So frustrating. This is a stupid idea. There are no pearls in any of these. I hate oysters. I don’t even want a million dollars. And before you know it, there is no faith.

Faith is tested when things get hard, when we are afraid, and when our perfectly laid plans aren’t so perfect. True faith is continued belief in the face of adversity. True faith is when you have every single reason in the world to have NO faith, especially in business.

So, here is how you hold on and keep faith the center of your business development:

1) Be clear about what you want. Faith wavers when it is uncertain what to claim. Claim what you want.

2) Stop being realistic.

3) Stop looking for the results. Not your job. They will come. Your job is faith, action, repeat.

4) Know that our faith will be constantly tested. You pass the test when you continue to believe.

“Faith isn’t faith until it’s all you’re holding on to.” Anonymous

No business was ever built on uncertainty and no leader appeared out of doubt.

About the author: Suzanne Evans is best known as the ‘action expert’ and has coached hundreds of solopreneurs to model her multiple six figure business. Learn how you can help more people, make more money and have more fun doing what you love by signing up for your free copy of the 5-Part Mini-Course ‘Awakening Your Authentic Entrepreneur’ at http://www.helpmorepeople.com

Posted on July 27th, 2009 by admin in Business Growth | No Comments ».

Helpingpreneurs: To, Not For

This is one of the articles that has taken me a while to decide to write. I also share this information knowing that is it not the happy marketing pill magic that most people want to hear, but it is the truth and it has been on my heart and I have a sacred contract to always bring you the truth.

There are many of you going to bed at night worried, confused, and tired. I know because you have told me and I know because I have been there. You are taking your client’s challenges, hiccups, failures, and fears with you. You are taking responsibility for them and just as you cannot take responsibility for their success, you cannot take responsibility for what doesn’t work. We are responsible to our clients. We are not responsible for our clients.

Let me say this again…

We are responsible *to* our clients, not *for* our clients.

And there are two messages here for us. Most of us are coaches, teachers or healers AND we are clients to someone. We are not responsible for the success or failure of others and no coach, mentor, or teacher will ever be responsible for the success of US. And this is where it can get into some pretty tricky marketing waters… you see all of us share our client triumphs and testimonials as celebrations and announcements to the world to market our services, but the truth is…

EVERY PERSON IS 100% RESPONSIBLE FOR THEIR SUCCESS AND FAILURES

We use mentors, coaches, teachers, and practitioners to offer motivation, inspiration, strategy, support, and wisdom, but then we are left to do all the heavy lifting. We are responsible. We create our own destiny. Sometimes that is hard because we would rather say we signed up for the wrong program, took the wrong class, or got the wrong coach (and sometimes there are situations that are wrong – ethically, personality, or otherwise). But, if we are to be a conscious society, a tribe of world changers, and the leaders of the global shift towards responsibility we must start now.

We are not responsible for our clients, we are responsible to them.

AND

The only person responsible for OUR success is US.

Here are some quick tips to guide you through this:

1) Find a way to clear the energy you have around clients scenarios; you need to be ready for the next client. You need to be energized and present for the next experience. (I love using essential oils for this)

2) Remember to seek out coaches and programs that you resonate with; combine their client testimonial experiences with the energy and connection you have with their message.

3) Take full responsibility for your results. For me, when I did this the results were faster and sweeter.

4) Be aware that you can’t help everyone. Not every person may be a fit for you. Not every person will be ready.

5) Love all. Love the client relationships that work. Love the ones that don’t.

6) Don’t worry about who gets the credit for success. One of my mentors says, “We can all succeed if we don’t worry about who gets the credit.”

Responsibility in all we do is a cornerstone to our success, our business vision, and the impact we have on the world.

Posted on July 20th, 2009 by admin in Entrepreneur Ass Kickin | No Comments ».

Marketing Your Coaching Practice – 2 Quick Tips for Sustainable Success

I see many clients struggle with 2 things when building their business. First they’re afraid to ask for their worth and their rate, and second they’re stalled in their business growth because they’re primarily offering just one-on-one coaching services. Here are 2 great tips on how to address these common obstacles:

1. Having a Mindset for Money

One of the key struggles that I see with many clients is that they’re afraid to ask for their worth and their rate. They really want clients and they want to make money, but uncomfortable when a potential client or whoever’s going to pay them, ask for their rate.

The conversation goes great and then they ask, “What do you charge?” and it just dies.

That’s nothing to do with business. Everybody thinks it does. Creating a rate in the marketplace and creating the right amount and so on and so forth has nothing to do with business. It has everything to do with mindset.

I hear people say, “I’m going to call around and ask what other people are charging.” That’s the biggest mistake you can make when you are creating a rate because you automatically start from a place that isn’t authentic. You’re deciding what your value is based on other people’s decisions.

What you offer your clients is unique and should be priced accordingly – not ignoring the marketplace, but also not being constrained by what everyone else is doing.

Think about how you can shift your mindset for money and how you can really work from a place of prosperity and abundance.

2. Build a Diversified Business Model

I encourage people to not have a business that is solely based on one-on-one coaching, but a business that has multiple streams of income. To have just the one-on-one coaching model leaves you vulnerable.

A couple of things can happen: Read the rest of this entry »

Marketing Your Coaching Practice - 2 Quick Tips for Sustainable Success [3:50m]: Play Now | Play in Popup | Download

Marketing Your Coaching Practice - 2 Quick Tips for Sustainable Success [3:50m]: Download

Posted on July 16th, 2009 by admin in Marketing | No Comments ».

Solopreneurs: Stop Marketing and Tell Your Story

I teach my clients the power of telling their own story as they start their own businesses, with this phrase: Your Truth Will Set Them Free. This is one of the biggest neon light mistakes that I see helping professionals make.

They believe that this has nothing to do with them. “I need to focus on the clients and what the clients need. I need to make sure that I’m looking at their problems and their struggles and I’m working towards it.” They don’t tell their stories.

There’s nothing that I hate more than going to someone’s website or reading their marketing materials and reading a bio. Everybody goes, “But I’m supposed to have a bio on my website. I’m supposed to have an ‘About Me’ on my website.”

Bios are credentials and, for the most part, pretty boring. What is fascinating, what enables you to connect with someone and enables you to really care about someone and discover empathy, is when you tell your story. This is so vitally important when you are building relationships with potential clients.

Don’t tell the Cinderella version, tell the ugly step-sister, the warped version. It is your mistakes that really are going to leverage your clients to their own success.

For example, I’ll share that I did some things in the beginning of my business that, had I known what I know now, I certainly would have done them differently.

I worked way too hard in the beginning. Way too hard! I put in a lot of hours that were not necessary. I will admit to that. I also took on every client that came my way. If I could nab them, I took them. That was something that didn’t serve me well in the long run.

I also followed the marketing “gurus”. I believed that if I just do everything exactly their way, this would work for me. The result was that I was exhausted, a little bit confused, and really frustrated. What happened was I didn’t have a core message.

I thought, “I’ve got to have a name. It’s got to be cute. It’s got to appeal to people. It’s got to be as big as Pepsi and Coca-Cola.”

That only made me exhausted. It came to the point where I really stopped trying to create this business that seemed like a 24-story building in some imaginary business land. I just said, “This is who I am. The best thing that I have to offer is me.”

Your truth will set them free. Your journey, your mistakes, how you overcame obstacles and your conclusions, this is the insight your clients are looking for.

You know that your bio is about everything that you’ve accomplished. Maybe you have 67 credentials and maybe you talk about where you went to school. Maybe it’s talking about your kids or your family – and those things are important as well. People like to hear about them.

But what’s most important is: Why you? What’s your story? If you’re going to work with parents having difficulties with their kids and you’re going to be a parenting coach, what’s your story in that? Why are you coming to this area? What do you have to bring to other parents?

Was it that you struggled as being a parent and now you really made a turn and now you can share this with other people? Was it that you had an extraordinary parenting situation that maybe wasn’t so pleasant but taught you a lot that you can now share with others?

If you’re a health coach, what’s your story around health? You wouldn’t be drawn to something that you don’t have a story about or that you don’t have a stake in or something in your life didn’t bring you to it.

If you answer, “Oh, I don’t know what my story is,” I ask you to really dig deep. It’s there. It may be covered up or it may be something that you’re afraid to share, but it’s definitely there. Share your story. It is what opens people up to wanting to work with you.

Posted on July 14th, 2009 by admin in Business Growth | No Comments ».

Starting Your Own Coaching Business – Start with Telling Your Story

I teach my clients the power of telling their own story as they start their own businesses, with this phrase: Your Truth will Set Them Free.

This is one of the biggest neon light mistakes that I see helping professionals make.

There’s nothing that I hate more than going to someone’s website or reading their marketing materials and reading a bio. Everybody says, “But I’m supposed to have a bio on my website. I’m supposed to have an ‘About Me’ on my website.”

Bios are credentials and, for the most part, pretty boring. What is fascinating, what enables you to connect with someone and enables you to really care about someone and discover empathy is when you tell your story. This is vitally important when you are building relationships with potential clients.

Don’t tell the Cinderella version, tell the ugly step-sister, the warped version. It is your mistakes that really are going to leverage your clients to their own success.

I’ll share that I did some things in the beginning of my business that, had I known what I know now, I certainly wouldn’t have done them that way

Read the rest of this entry »

Starting Your Own Coaching Business - Start with Telling Your Story [5:17m]: Play Now | Play in Popup | Download

Starting Your Own Coaching Business - Start with Telling Your Story [5:17m]: Download

Posted on July 2nd, 2009 by admin in Business Growth | No Comments ».

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