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Authentic Marketing – One Coach’s Story From Confusion to Clarity

I started coaching about two years ago as a result of wanting to do something new and different. I had thought that I was going to get my doctorate in psychology, but I quickly learned that that was a terrible mistake – not because someone shouldn’t be a psychologist, but I would not be a great psychologist.

Then I found coaching and fell in love with coaching immediately. I hired a wonderful coach and knew this was for me. I went through a coach training program through Coach U and started my own business.

In about nine or ten months I had what would be considered a full practice, about 30 clients or more. Then in about 15 months or so it was a six-figure business. Now we’re on the way to doubling that business this year.

I had a lot of people coming to me saying, “How did you do this? I’d like to do it.” So I started coaching other business owners on building their business. I looked back at what my journey was and what my experience was, and asked, “How did I make some of those leaps in that amount of time? How did I have that amount of growth in that amount of time?” I began to document it and apply it to the clients that I had and started sharing that journey.

What’s important is that we all know to build a business, you have to market. I was following all the normal marketing. I was talking to all the normal marketing people and trying to do all the strategies, but I couldn’t figure out my niche. It was really hard for me and I struggled a lot.

I finally just said, “I don’t want to do it this way anymore. I don’t know if they’re right or they’re wrong, but it’s making me miserable so I’m going to do it my way.”

One of the first things I did was I gave up on the idea of looking for a niche. I really approached it as, “Who needs me most?” That was really digestible for me and tangible for me. I could get it. “Niche” kind of felt like, “Find a group, sell them, stalk them, get them, and get their money.”

I really looked at it as, “How can I tell my story?  How can I make my mess my message?”

That is the approach I have taken ever since.

I saw real value in it when I was sharing this approach with other people. They, too, were finding value in it and were really excited about it. This new approach allowed me and my clients to let go of all of that tension that they have around marketing and sales and building a business. They were really able to take their gift and leverage it, share it with people, and grow a business that helps more people and makes more money so they can enjoy more freedom.

(c) 2009 Suzanne Evans

I’d like to invite you to learn how to help more people, make more money and enjoy more freedom with the free 5-day mini course, “Awakening Your Authentic Entrepreneur,” at http://www.HelpMorePeople.com/minicourse.htm

Suzanne Evans is best known as the ‘action expert’ and has coached hundreds of solopreneurs to model her multiple six figure business.

 
icon for podpress  Authentic Marketing – One Coach’s Story From Confusion to Clarity [5:36m]: Play Now | Play in Popup | Download
icon for podpress  Authentic Marketing – One Coach’s Story From Confusion to Clarity [5:36m]: Download

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Posted on May 26th, 2009 by admin in Marketing | No Comments ».


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