Categories
Archives
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- June 2008
- May 2008
Recommended
More Info
Ethical Marketing: Create a Meaningful Vision for Your Business and Your Clients
I want to encourage you to create a meaningful vision for yourself and your business.
James Allen has a great quote where he says, “For true success, ask yourself these four questions.” These are actually the four questions I would like you to use in creating a vision for how you’re going to launch your business. If you’ve had a business and you’re looking at revamping and revitalizing it, ask the same questions. They’re very powerful for someone just starting or for someone who’s looking to go to the next level.
James Allen’s quote is,
“For true success, ask yourself these four questions: Why? Why not? Why not me? Why not now?”
If you just answer those four questions, “Why? Why not? Why not me? Why not now?” That’s going to take you into a shift that’s going to give you the mental capacity to really be open and ready to growing your business. Ready and prepared to help more people, excited about making more money and looking for systems and ways to enjoy more freedom.
Just that in itself is going to do great things for you. This is something that you can do in the next few days or the next few hours. Create a vision for yourself, you can implement it immediately.
The next step is thinking about creating a vision for your clients. What do you want their journey to look like? What do you want them to get out of the experience of having acupuncture with you, coaching with you, having therapy with you, having a massage with you. Whatever your gift is, what do you want their journey to look like? If you’re really going to help more people, how will you help them? What will that outcome be?
Learn how to help more people, make more money and enjoy more freedom. Enjoy a free 5-day mini course, “Awakening Your Authentic Entrepreneur,” at http://www.helpmorepeople.com/minicourse.html
Solopreneurs: The Secret to Failure
Let me just spill the beans for you… business success has almost nothing to do with business know-how and everything to do with mindset. The marketing pieces can be learned, and sometimes you can even delegate small parts of them out, but the deep core belief that it takes to manifest a BIG business is your central key to success.
You can think what you want, but if your business dream is not where you had imagined it would be, all the details in the world will not push you through to business success. I know because I have tried it. I have tried to do everything right and get all my marketing ducks in a row, but if my belief about what is possible for me was out of alignment, all those tools just sat there. Nothing much happened.
It’s easy to blame everything else when things aren’t going your way. I don’t have a website or a team. I don’t know where to market or how to write sales copy. All of that pales in the shadow of what you do believe is possible for your business!
“You can never earn in the outside world more than you earn in your own mind.” — Brian Tracy
You have to get a picture-perfect clear image of where you can be in three months, six months, or a year, and then with every action you take daily and every decision you make, the foundation must be that you KNOW this is where you are headed. Entrepreneurship is not for the weak. I know most of you are deep feeling, caring, giving people. The giving has to start with YOU! What do you believe for yourself? What stories of defeat do you keep whispering in your own ear?
The only reason you will not succeed is because of the story you are telling yourself. I wish you could see YOU from the view I have. All the hope, possibilities, brilliance, power and talent. Take that image and use it for the fuel to do your best work. You can not help more people living in the what if’s and maybe’s. We are about to approach a New Year. What will your new thoughts be?
What is your success story?
(c) 2009 Suzanne Evans
About the author: Suzanne Evans is best known as the ‘action expert’ and has coached hundreds of solopreneurs to model her multiple six figure business. Learn how you can help more people, make more money and have more fun doing what you love by signing up for your free copy of the 5-Part Mini-Course ‘Awakening Your Authentic Entrepreneur’ at http://www.helpmorepeople.com
Solopreneurs: Are You Supporting Your Clients Fully?
Support comes in many ways, but HOW you are supporting your clients might be truly affecting client retention and referrals. To support your clients fully, you must be 100% authentic, honest and tough. Yes, tough. Lovingly tough.
My message about marketing is about authenticity and sharing. I truly believe that those are key to building a successful and meaningful business. Some marketers say I have a soft message with a tough delivery! And that is authentically me. As different as those may seem, it works because for me it is real. My approach to marketing comes from compassion and my coaching style comes from massive action… what is your style? Are you tapped into your authentic self? Does your coaching and support flow from you or do you feel like you are delivering or performing?
How you support your clients is KEY to keeping them with you and them telling others to work with you. Here are some quick tips to support your clients authentically and fully!
1. Hold them to the Highest Standard
I expect A LOT from my clients. I expect them to show up in their lives in huge ways and bust their b-tt building their business because when they don’t, the people they can help don’t get served. I remind them of that standard, I hold them to that standard, and I do not waiver even when I want to. I owe that to them.
2. Be the REAL You.
Your clients connect to you most when you are vulnerable, genuine, and consistent. Your style becomes your signature and that is what makes people want more from you. I am not perfect… I have a mixed up combo of sweet and saucy, but it is all me, all the time. What is your style… you can find that style just by noticing when you are in complete flow and don’t even have to think about your next move.
3. Embrace Compassionate Accountability
You really fail your clients when you let them off the hook, especially when you let them off the hook over and over and over. Be there to help. Be there to support them in breaking through barriers, but do not let them turn excuses into reasons. Leading your clients to greatness means holding them accountable. It is the greatest expression of client caring.
Nothing is more fun and rewarding than being the real you (warts and all) so that your clients can grow and be fully supported! Sometimes it is scary to put yourself out there in that way, but you will be shocked and amazed at how the REAL you will attract more clients, move more people, and manifest more money.
(c) 2009 Suzanne Evans
About the author: Suzanne Evans is best known as the ‘action expert’ and has coached hundreds of solopreneurs to model her multiple six figure business. Learn how you can help more people, make more money and have more fun doing what you love by signing up for your free copy of the 5-Part Mini-Course ‘Awakening Your Authentic Entrepreneur’ at http://www.helpmorepeople.com
Relationship Marketing Tips: Are You Asking for Business?
Learning to ask for what you want in your business does not come naturally to most entrepreneurs. Lets discuss some key principles to help you formulate a plan for asking the right questions, to the right people, at the right time, to get the right results.
Learn how to help more people, make more money and enjoy more freedom. Enjoy a free 5-day mini course, “Awakening Your Authentic Entrepreneur,” at http://www.helpmorepeople.com/minicourse.html
Relationship Marketing Tips: Are You Asking for Business? [4:35m]: Play Now | Play in Popup | Download
Relationship Marketing Tips: Are You Asking for Business? [4:35m]: DownloadHelpingpreneurs: The Economy of Love
We live in an abundant universe. All the resources, support, and direction we need is all around. Failure is not an option in creating and growing your business – you may choose to quit, but failure is not possible with the economy of love. The Webster’s definition of economy is the correct and effective use of available resources. And that is all building, marketing, and growing a business is – the effective use of your available resources.
We often attach a negative idea to resources… what words come up for you? Money, time, man power, ideas…..all the stuff that feels and seems hard! What if I shared that your most precious and abundant resource is within you right now. It is forever present, it is the most powerful marketing tool, and it is free. LOVE.
The economy of love in your business is what you can share with those you want to help, heal, support, inspire, and serve. The truth is – this is what your clients and customers want the most of anyway. They want to feel heard, nurtured, embraced, and celebrated.
Here are three ways the economy of love is used in my business and you can tweak it for yours, as well.
#1 Be more interested than interesting:
I am all for “tooting your own horn”- actually that is a form of love, but our clients come to us in pain or need. You will always be of higher service and greater good if you can listen to them in a deeply meaningful way. I always ask in the first session what my client’s life will be like when they reach their business goal or launch their business or meet the next money goal. I ask for two reasons…. 1) I am so deeply interested. I love hearing those moments because they are their real stories. In those dreams are the opportunities to change the world. 2) That really is the story they WANT to share. The hardship and hard times are what might be most on their mind, but they want to share the victory and the vision. Compassionate curiosity is the economy of love.
#2 Stay in touch:
Some weeks it is not easy to write this newsletter. My assistants are always fussing at me for being a little late or behind. I want to share good ideas and I can often get caught up in perfectionism, but it always gets done because I care about you. I can’t hold on to the ideas or information. It is almost too painful for me. I want to get it to you so that you can share it and change the world. I write weekly because I treat you like I would treat a good friend. I want to stay in constant touch and I want to give you support in a timely way. Staying in touch is the economy of love.
#3 Bless them and let them go:
This one is hard. In the beginning of my business when a client left or changed their mind it would really pain me. What did I do wrong? What did I mess up? Why would they do that? It is never easy to lose a client – it means a loss of income and change. Change is hard. Those clients leave for a reason. That change happens for a higher purpose. So, now I bless them and let them go. It feels so much better and I believe it shows myself more self love. Nothing is wrong. Nothing is bad. It just is. So, begin to let people go when the time is right. Letting go is the economy of love.
The resource is there right now and it is abundant. What if we all used love as our greatest marketing strategy? What would our world look like? What would our business look like? And remember LOVE is not all soft… and yes… and quiet. Love can be compassionate accountability, telling the truth, and some tough honesty with your clients.
(c) 2009 Suzanne Evans
About the author: Suzanne Evans is best known as the ‘action expert’ and has coached hundreds of solopreneurs to model her multiple six figure business. Learn how you can help more people, make more money and have more fun doing what you love by signing up for your free copy of the 5-Part Mini-Course ‘Awakening Your Authentic Entrepreneur’ at http://www.helpmorepeople.com
Help More People and Make More Money with Authentic Marketing
I want to share a little bit with you about myself and my journey to helpingpreneurship.
I had worked in Broadway theater for many years, about seven years, when I was looking at something different to do with my life. I had looked at becoming a therapist, and many different avenues. To make a long story short, I came to coaching and I fell in love. I knew that this was my passion place. I knew this was what I wanted to do with my life and I began coaching.
I came to a decision fairly early on, although I didn’t know exactly what it looked like yet, that I had to bring me into the business. I had to be authentic. I could not go on with this marketing hardcore as usual, using all of the tactics and tools and techniques that everyone was telling me to use. They didn’t feel natural to me. They didn’t feel authentic. So I began to just slowly put myself back in the business.
I spent months trying to create a coaching business, manufacture a theme and an idea of what I had to offer, but the minute I began to share with people my own experiences, things I had overcome in my life, my coaching style, I just became me and I became authentic.
Everything shifted. The clients started coming. I filled my practice at that time with about 40 clients in about nine to 10 months. In about 15 months went to a six figure business.
It all went back to me inserting myself into the business and being really authentic. Once that happened, I began to have other people coming to me saying, “How did you do this? I’m a health counselor. I’m an acupuncturist. I’m a coach. I’m a therapist. I’m a dog walker. How did you build this business so rapidly, so successfully, but make it really authentic and you’re having such a good time?”
I knew I had to put that into a system that I could share with other people and that they could use as a template to put their own personal experiences into the paint by numbers, and at the end of the 24 lessons have an authentic, thriving business that helps more people, makes more money, and they get to enjoy more freedom.
That’s how the Help More People System came about. It takes you through step by step, it does some hand holding, and it gives you everything that I wasn’t able to find in all those marketing materials, teleclasses, lessons, and seminars.
I took some of the really great marketing ideas and strategies that are used in those, but I put them into this system in a way where they feel absolutely natural. When you insert your special gift, what you have to offer that helps other people, it just becomes a natural progression of growth and your business flourishes.
Learn how to help more people, make more money and enjoy more freedom. Enjoy a free 5-day mini course, “Awakening Your Authentic Entrepreneur,” at http://www.helpmorepeople.com/minicourse.html
Small Business Marketing: 5 Simple Tips for Twitter Success
Twitter is a great social media site and online gathering place where you can network, share resources and connect with like minded people.
Learn how to help more people, make more money and enjoy more freedom. Enjoy a free 5-day mini course, “Awakening Your Authentic Entrepreneur,” at http://www.helpmorepeople.com/minicourse.html
Solopreneurs: Introducing a Different Way to Identify Who You Serve in the Marketplace
We’ve all heard how important it is to identify our “niche” or even “sub-niche” business. Entrepreneurs often struggle with pinpointing exactly who to serve.
You definitely have to get specific about your market, but I don’t like to call it a “niche” because we’ve heard that word too much. I will use “niche” sometimes as a frame of reference because everyone’s familiar with that word, but the place I work from is “who needs you most”, and discovering the group of people that you can serve to the greatest good. That’s much more comfortable for a few reasons.
Finding a niche often becomes a task: to find a group of people, go after them, grab them and tackle them and sell to them. It becomes inauthentic.
If we frame it as finding out who needs us most, it becomes a very different situation. It’s critical to understand who your ideal prospect is. For instance, if you’re both a therapist and an ADD coach, you’ve got to recognize they are two different businesses. They truly are. When you have two different skills, two different genres that you’re working in, they really are two different businesses.
Here’s a little gem: a confused mind always says no. When you approach people about who you are, what you do and how you can serve them, it would be very confusing if you said, “I do coaching, therapy, work with ADD, and work with moms.”
Since we know a confused mind always says no, we have to get very clear about how we can serve and who we serve. Once you know who your ideal client is, define your message in terms of the concrete benefits you can offer them.
Using the example of the market of moms with ADD, if a mother with ADD came to you and said, “I heard you do this. How can you help me?” How would you respond to that? If you say, “I help moms with ADD to have more rewarding, stable, and satisfying lives,” that’s too unclear. It is not addressing a transactional problem.
A transactional problem is something that someone recognizes that can have an absolute solution to it. You want to make sure that in the business you are in that you solve transactional problems.
When you change your message to say that you can help moms find more time for themselves in their week, you can help moms organize themselves and their children so that there is less chaos in the house, and that you could coach or support a mom in being less stressed when she’s spending time with her family, that speaks specifically to the problems your prospect is having.
Whether you call it a niche or another term, be sure you clarify your message so that within a couple sentences your prospect knows exactly what you offer that will create a positive change in their lives. This one tip alone will bring you more ideal clients and leads.
(c) 2009 Suzanne Evans
About the author: Suzanne Evans is best known as the ‘action expert’ and has coached hundreds of solopreneurs to model her multiple six figure business. Learn how you can help more people, make more money and have more fun doing what you love by signing up for your free copy of the 5-Part Mini-Course ‘Awakening Your Authentic Entrepreneur’ at http://www.helpmorepeople.com
Solopreneurs – YOU May Have Forgotten!
“Success means having the courage, the determination and the will to become the person you believe you were meant to be.” ~ George Sheehan
- Feeling like the marketing is hard?
- A little blue cause you lost a client?
- Can’t seem to get motivated or on track?
- Not sure you are meant to be in business?
You forgot.
Yes, YOU forgot.
You are not a series of disappointments. You are not marketing and websites and hard work. You are not the answers you get nor the answers you give.
YOU are a gift. A gift to share with others. And if you are standing knee deep in your own worry, fear, self-pity or disappointment, then you are not living your highest purpose. All the swirling “stuff” that is weighing you down is just that — STUFF. It actually has very little to do with you. But, you may be at a point right now where you are allowing it to become YOU.
It breaks my heart when I get emails/calls from people who are bursting with possibility and purpose, yet they can’t make the quantum leap. Their reasons are always the same. Not enough.
Not enough…
- Money
- Time
- Support
- Training
- Family
And it never has anything to do with the above. We always…
(Please write this down somewhere)
We always find the time, money and resources to do what we truly want to do.
We always do. This might feel uncomfortable or even make you a bit annoyed. It did for me, for a while, too.
It’s okay. You just forgot. You simply forgot that you are talented, needed, gifted, beautiful, inspiring, smart, abundant, brave.
You forgot that building a business is not a dream, it is your purpose.
You forgot that you are not the no’s or the yeses, but the NOW. You are the divine intention you have to make a difference and making meaning.
It’s okay.
I am happy to remind you. Now, YOU have to own it. Stand up from your computer right now and embrace all the possibility and abundance. When you forget again (and we all do), see me and my team.
We have enough belief for ALL of you! And it keeps flowing ~ the belief is abundant and plentiful and never ending.
(c) 2009 Suzanne Evans
About the author: Suzanne Evans is best known as the ‘action expert’ and has coached hundreds of solopreneurs to model her multiple six figure business. Learn how you can help more people, make more money and have more fun doing what you love by signing up for your free copy of the 5-Part Mini-Course ‘Awakening Your Authentic Entrepreneur’ at http://www.helpmorepeople.com
3 Easy and Fast Ways to Help More People and Make More Money This Month
Learn some quick changes that you can do right away to attract more ideal clients into your business this month, allowing you to make more money and help more people.
Learn how to help more people, make more money and enjoy more freedom. Enjoy a free 5-day mini course, “Awakening Your Authentic Entrepreneur,” at http://www.helpmorepeople.com/minicourse.html
3 Easy and Fast Ways to Help More People and Make More Money This Month [7:40m]: Play Now | Play in Popup | Download 3 Easy and Fast Ways to Help More People and Make More Money This Month [7:40m]: Download