Archive for April, 2009

Ethical Marketing: Create a Meaningful Vision for Your Business and Your Clients

Published by Suzanne Evans   |   April 30, 2009   |   No Comments

I want to encourage you to create a meaningful vision for yourself and your business.

James Allen has a great quote where he says, “For true success, ask yourself these four questions.” These are actually the four questions I would like you to use in creating a vision for how you’re going to launch your business. If you’ve had a business and you’re looking at revamping and revitalizing it, ask the same questions. They’re very powerful for someone just starting or for someone who’s looking to go to the next level.

James Allen’s quote is,

“For true success, ask yourself these four questions: Why? Why not? Why not me? Why not now?”

If you just answer those four questions, “Why? Why not? Why not me? Why not now?” That’s going to take you into a shift that’s going to give you the mental capacity to really be open and ready to growing your business. Ready and prepared to help more people, excited about making more money and looking for systems and ways to enjoy more freedom.

Just that in itself is going to do great things for you. This is something that you can do in the next few days or the next few hours.  Create a vision for yourself, you can implement it immediately.

The next step is thinking about creating a vision for your clients. What do you want their journey to look like? What do you want them to get out of the experience of having acupuncture with you, coaching with you, having therapy with you, having a massage with you. Whatever your gift is, what do you want their journey to look like? If you’re really going to help more people, how will you help them? What will that outcome be?

Learn how to help more people, make more money and enjoy more freedom. Enjoy a free 5-day mini course, “Awakening Your Authentic Entrepreneur,” at http://www.helpmorepeople.com/minicourse.html

Solopreneurs: The Secret to Failure

Published by Suzanne Evans   |   April 29, 2009   |   No Comments

Let me just spill the beans for you… business success has almost nothing to do with business know-how and everything to do with mindset. The marketing pieces can be learned, and sometimes you can even delegate small parts of them out, but the deep core belief that it takes to manifest a BIG business is your central key to success.

You can think what you want, but if your business dream is not where you had imagined it would be, all the details in the world will not push you through to business success. I know because I have tried it. I have tried to do everything right and get all my marketing ducks in a row, but if my belief about what is possible for me was out of alignment, all those tools just sat there. Nothing much happened.

It’s easy to blame everything else when things aren’t going your way. I don’t have a website or a team. I don’t know where to market or how to write sales copy. All of that pales in the shadow of what you do believe is possible for your business!

“You can never earn in the outside world more than you earn in your own mind.” — Brian Tracy

You have to get a picture-perfect clear image of where you can be in three months, six months, or a year, and then with every action you take daily and every decision you make, the foundation must be that you KNOW this is where you are headed. Entrepreneurship is not for the weak. I know most of you are deep feeling, caring, giving people. The giving has to start with YOU! What do you believe for yourself? What stories of defeat do you keep whispering in your own ear?

The only reason you will not succeed is because of the story you are telling yourself. I wish you could see YOU from the view I have. All the hope, possibilities, brilliance, power and talent. Take that image and use it for the fuel to do your best work. You can not help more people living in the what if’s and maybe’s. We are about to approach a New Year. What will your new thoughts be?

What is your success story?

(c) 2009 Suzanne Evans

About the author:  Suzanne Evans is best known as the ‘action expert’ and has coached hundreds of solopreneurs to model her multiple six figure business. Learn how you can help more people, make more money and have more fun doing what you love by signing up for your free copy of the 5-Part Mini-Course ‘Awakening Your Authentic Entrepreneur’ at http://www.helpmorepeople.com

Solopreneurs: Are You Supporting Your Clients Fully?

Published by Suzanne Evans   |   April 27, 2009   |   No Comments

Support comes in many ways, but HOW you are supporting your clients might be truly affecting client retention and referrals.  To support your clients fully, you must be 100% authentic, honest and tough.  Yes, tough.  Lovingly tough.

My message about marketing is about authenticity and sharing.  I truly believe that those are key to building a successful and meaningful business.  Some marketers say I have a soft message with a tough delivery!  And that is authentically me.  As different as those may seem, it works because for me it is real.  My approach to marketing comes from compassion and my coaching style comes from massive action… what is your style?  Are you tapped into your authentic self?  Does your coaching and support flow from you or do you feel like you are delivering or performing?

How you support your clients is KEY to keeping them with you and them telling others to work with you.  Here are some quick tips to support your clients authentically and fully!

1. Hold them to the Highest Standard

I expect A LOT from my clients.  I expect them to show up in their lives in huge ways and bust their b-tt building their business because when they don’t, the people they can help don’t get served.  I remind them of that standard, I hold them to that standard, and I do not waiver even when I want to.  I owe that to them.

2. Be the REAL You.

Your clients connect to you most when you are vulnerable, genuine, and consistent.  Your style becomes your signature and that is what makes people want more from you.  I am not perfect… I have a mixed up combo of sweet and saucy, but it is all me, all the time.  What is your style… you can find that style just by noticing when you are in complete flow and don’t even have to think about your next move.

3. Embrace Compassionate Accountability

You really fail your clients when you let them off the hook, especially when you let them off the hook over and over and over.  Be there to help.  Be there to support them in breaking through barriers, but do not let them turn excuses into reasons.  Leading your clients to greatness means holding them accountable.  It is the greatest expression of client caring.

Nothing is more fun and rewarding than being the real you (warts and all) so that your clients can grow and be fully supported!  Sometimes it is scary to put yourself out there in that way, but you will be shocked and amazed at how the REAL you will attract more clients, move more people, and manifest more money.

(c) 2009 Suzanne Evans

About the author:  Suzanne Evans is best known as the ‘action expert’ and has coached hundreds of solopreneurs to model her multiple six figure business. Learn how you can help more people, make more money and have more fun doing what you love by signing up for your free copy of the 5-Part Mini-Course ‘Awakening Your Authentic Entrepreneur’ at http://www.helpmorepeople.com

Relationship Marketing Tips: Are You Asking for Business?

Published by Suzanne Evans   |   April 27, 2009   |   No Comments

Learning to ask for what you want in your business does not come naturally to most entrepreneurs. Lets discuss some key principles to help you formulate a plan for asking the right questions, to the right people, at the right time, to get the right results.

Learn how to help more people, make more money and enjoy more freedom. Enjoy a free 5-day mini course, “Awakening Your Authentic Entrepreneur,” at http://www.helpmorepeople.com/minicourse.html

Helpingpreneurs: The Economy of Love

Published by Suzanne Evans   |   April 25, 2009   |   No Comments

We live in an abundant universe.  All the resources, support, and direction we need is all around.  Failure is not an option in creating and growing your business – you may choose to quit, but failure is not possible with the economy of love. The Webster’s definition of economy is the correct and effective use of available resources.  And that is all building, marketing, and growing a business is – the effective use of your available resources.

We often attach a negative idea to resources… what words come up for you?  Money, time, man power, ideas…..all the stuff that feels and seems hard!  What if I shared that your most precious and abundant resource is within you right now.  It is forever present, it is the most powerful marketing tool, and it is free.  LOVE.

The economy of love in your business is what you can share with those you want to help, heal, support, inspire, and serve.  The truth is – this is what your clients and customers want the most of anyway.  They want to feel heard, nurtured, embraced, and celebrated. 

Here are three ways the economy of love is used in my business and you can tweak it for yours, as well.

#1 Be more interested than interesting:

I am all for “tooting your own horn”- actually that is a form of love, but our clients come to us in pain or need.  You will always be of higher service and greater good if you can listen to them in a deeply meaningful way.  I always ask in the first session what my client’s life will be like when they reach their business goal or launch their business or meet the next money goal.  I ask for two reasons…. 1)  I am so deeply interested.  I love hearing those moments because they are their real stories.  In those dreams are the opportunities to change the world.  2) That really is the story they WANT to share.  The hardship and hard times are what might be most on their mind, but they want to share the victory and the vision.  Compassionate curiosity is the economy of love.

#2 Stay in touch:

Some weeks it is not easy to write this newsletter.  My assistants are always fussing at me for being a little late or behind.  I want to share good ideas and I can often get caught up in perfectionism, but it always gets done because I care about you.  I can’t hold on to the ideas or information.  It is almost too painful for me.  I want to get it to you so that you can share it and change the world.  I write weekly because I treat you like I would treat a good friend.  I want to stay in constant touch and I want to give you support in a timely way.  Staying in touch is the economy of love.

#3 Bless them and let them go:

This one is hard.  In the beginning of my business when a client left or changed their mind it would really pain me.  What did I do wrong?  What did I mess up?  Why would they do that?  It is never easy to lose a client – it means a loss of income and change.  Change is hard.  Those clients leave for a reason.  That change happens for a higher purpose.  So, now I bless them and let them go.  It feels so much better and I believe it shows myself more self love.  Nothing is wrong.  Nothing is bad.  It just is.  So, begin to let people go when the time is right.   Letting go is the economy of love.

The resource is there right now and it is abundant.  What if we all used love as our greatest marketing strategy?  What would our world look like?  What would our business look like?  And remember LOVE is not all soft… and yes… and quiet.  Love can be compassionate accountability, telling the truth, and some tough honesty with your clients.

(c) 2009 Suzanne Evans

About the author:  Suzanne Evans is best known as the ‘action expert’ and has coached hundreds of solopreneurs to model her multiple six figure business. Learn how you can help more people, make more money and have more fun doing what you love by signing up for your free copy of the 5-Part Mini-Course ‘Awakening Your Authentic Entrepreneur’ at http://www.helpmorepeople.com