Helpingpreneurs – Speak To Your Audience

Published by Suzanne Evans   |   February 25, 2009   |   1 Comment

Every show needs an audience.  Every performer needs a stage and so does every entrepreneur! A few weeks back, we talked about the importance of building a list and some “how to’s” to building your list. Once you get those guests in your database, then what?
 
It is crucial to authenticity that you communicate with your list in a genuine way. Offer good information, helpful suggestions, and sharp insights about your expert area.  In other words, give away your best stuff!
 
Your list is your audience. It becomes your community, and the better you treat your community, the more your business grows.  There are lots of ways to communicate, but I find one of the best ways to be is a monthly ezine. The more you touch them, the more people look to lean on your guidance and that is good for both community and business!
 
Here are some quick tips to touch your list!
 
1) Have a weekly or, minimally monthly, newsletter. Wanna know how to really optimize your newsletter? Go to the Queen – The E-Zine Queen!
 
2) Offer special opportunities ONLY to your list.  An early bird rate, a free gift, or an event are a few examples.
 
3) Remember to keep it real! I like writing about my dog, meals or trips. I AM more than my business. I hope you appreciate that and enjoy my silliness on occasion.
 
4) Ask for feedback and input. Have others share an article or highlight a client’s success story.
 
5) Don’t worry if people unsubscribe. Really. It is ok. Your information is not for everybody. You would rather be talking to people who WANT to listen anyway.  Unsubscribes are normal AND a very good thing in creating an interested community.
 
Be sure you are reaching your list and sharing your very best insights. Your subscribers will appreciate it and look forward to hearing from you!

(c) 2009 Suzanne Evans

About the author:  Suzanne Evans is best known as the ‘action expert’ and has coached hundreds of solopreneurs to model her multiple six figure business. Learn how you can help more people, make more money and have more fun doing what you love by signing up for your free copy of the 5-Part Mini-Course ‘Awakening Your Authentic Entrepreneur’ at http://www.helpmorepeople.com

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About the Author: Suzanne Evans owner and founder of Suzanne Evans Coaching, LLC, is the tell-it-like-it-is, no fluff boss of business building. She supports, coaches, and teaches over 30,000 women enrolled in her wealth and business building programs. Having surpassed the seven figure mark herself in just over three years, she’s coached her private clients to total revenues exceeding 8 million dollars. In 2011, she launched her Global Impact Project, a not for profit serving women worldwide in education, entrepreneurship, and equality. More About Suzanne



COMMENTS AND OPINIONS:

  1. Maggie Pierce

    Jun 14, 2011 at 08:01

    Great information! Love the idea of always being yourself not just a business.

    Reply

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